1. MKTG205-1102B-20 Principles of Marketing
Topic: MKTG205-1102B-20 Principles of Marketing Marketing and Ethical
PracticesIntroductionMarketing is the task that revolves around the identification of the
needs and wants of customers, determining various target markets the entity can serve.
Marketing also leads to designing appropriate products and services that are appropriate
for this market. Marketing is the directing force of the organization; it guides and
determines what the organization should do to achieve specified goals and objectives within
a stipulated time period. The goal behind marketing is to develop and create customer
satisfaction goods and services (Lamb, Hair & McDaniel, 2008). This is arrived at by
developing a cordial relationship with its customers, the same as with both internal and
external business organizations. Marketing leads to an end result, i.e. gaining market
leadership as a result of having understood the needs of the customers and having
developed good quality and high valued goods and
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