The document discusses the mission statement of Nike and provides guidance for a 5-page paper on the topic. It instructs the writer to analyze Nike's mission statement by identifying the company's goals and assessing how clearly they are communicated. It also suggests considering other important goals that could be included. An example mission statement from Twitter is given that combines the company's mission, values, and strategy. Finally, the 3 core parts of an effective company mission statement are identified as purpose, values, and action.