Mobile Now_ Jeff Jenkins_Jjenkins mobile v1
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Mobile Now: Showcasing Best-in-Class Uses & Innovations Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands presents at 4A's Transformation 2015 in Austin, TX.
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Mobile Now_ Jeff Jenkins_Jjenkins mobile v1
- 1. @jeffmjenkins resident disruptor, Taco Bell 4A’s Transformation March 24, 2105 #IWWIWWIWI or “Why Mobile Matters”
- 3. The Cusp of Commerce FreedomFirst Job
- 6. Abolish Old School thinking What is This? Top 20 Ad by Fast Company • No radio buttons or switches • Every screen is shareable
- 8. Be Bold. Live Mas. UnexpectedNew Platforms
- 9. What would you do if you had no budget?
- 11. • Design for the right audience. • Work differently. Think like a hacker • “Simplicity is the Ultimate Sophistication”-LDV • Create something share-worthy. • Your competition is not the competition . Be disruptive. • It’s a marathon and a sprint. #Thanks Source: Tune, Not verified by App stores or TB Sales Data
Editor's Notes
- This is mobile web + app This is an opportunity to leapfrog the competition by reinventing the qsr experience and transforming how we create and sustain relationships with consumers - Reinventing QSR experience to deliver additional convenience and value - Transforming relationships based on in-the-moment value All of this drives to incremental visits (and potentially incremental revenue)