This Blue Paper® will explore the past, present and future of digital magazines, current trends, tools to develop them, and what businesses need to know if they want to include digital magazines as part of their content marketing strategy.

1. LOGO
FREETRIAL
Social sharing
Embed social
share buttons in
top navigation
for easy sharing
from every page.
Layout
Allow for viewing in
portrait or landscape
mode and reflow
content for easy reading.
Navigation assistance
Provide on-page cues or a separate help page
of finger commands and navigation tips.
Imagery
Include high-resolution imagery
for optimal viewing on high pixel
density devices.
Readers love them, too!
Top reasons for choosing digital
magazines include immediate delivery,
sustainability and easy portability.
Read more about the
benefits of adding a
digital magazine
to your content strategy
ELEVATE THE USER EXPERIENCE
WITH THESE DESIGN CONSIDERATIONS
THE BENEFITS
Fresh content
Provide fresh, up-to-date, relevant content
Expand distribution
Distribute to anyone, anytime, anywhere
Lower costs
No per copy
publication =
no additional
waste for
unsold copies
Improve readership
More than half of
digital subscriptions are
read the day they arrive.
Ability to
measure
Measure
which articles
are read, when,
and for how
long
Flexibility
Easily customize
without
additional
cost or layout
changes
digital magazine
THE RISE OF THE
REACH NEW HEIGHTS
WITH DIGITAL MAGAZINES
Follow the link for more on
the rise of the digital magazine
Amount of time spent daily
consuming digital media:
# of U.S. adults
that have read a digital
magazine in the past 30 days:
1 in 3
2008 2015
Projected 2015 spending
on digital magazines in America:
$
1.3 billion
5.6
hours
2.7hours
Learn more
about design
trends and
layout
considerations
GROW YOUR DOWNLOADS
WITH PROMOTION
Provide freebies
and special offers:
• Free trial offers
• Freebie or promotional
item with download
• Discount toward a
future purchase
Include interactiveelements
• Movable text• Engaging audio, videoor slideshow• Interactive calls-to-action(CTAs)
Bookmarks
Include the bookmarking feature so readers
can mark and come back to a page.
Sources:
1. “3 Marketing Tips for How to Promote Your Digital Magazine.” RunMagscom. N.p., 18 July 2014. Web. 29 Oct. 2015. <http://www.runmags.com/promote-digital-magazine/>.
2. “6 Golden Rules To Succesful Digital Magazine Design.” App Marketing in Digital Publishing. N.p., 03 Oct. 2013. Web. 18 Oct. 2015.
<http://blog.presspadapp.com/successful-digital-magazine-design-rules/>.
3. Anderson, Ashley Taylor. “Interactive Magazine Design Inspiration and Tips.” Interactive Magazine Design Inspiration and Tips. N.p., 30 July 2015. Web. 27 Oct. 2015.
<http://blog.ceros.com/interactive-magazine-design-inspiration-and-tips>.
4. Charlton, Graham. “Ecommerce Consumer Reviews: Why You Need Them and How to Use Them.” Econsultancy. N.p., 8 July 2015. Web. 29 Oct. 2015.
<https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/>.
5. Coburn, Ed. “6 Best Practices in Digital Magazine App Publishing.” Mequoda Daily RSS. N.p., 7 Apr. 2015. Web. 27 Oct. 2015.
<http://www.mequoda.com/articles/digital-magazine-publishing/6-best-practices-in-digital-magazine-publishing/>.
6. Cohen, Sandee. “10 Fundamental Rules of Designing for Digital Magazines.” 10 Fundamental Rules of Designing for DPS Magazines. N.p., 29 Nov. 2012. Web. 27 Oct. 2015.
<http://www.adobepress.com/articles/article.asp?p=1987679>.
7. Constine, Josh, and Anna Escher. “The Mary Meeker Internet Trends 2015 Report.” TechCrunch. N.p., 27 May 2015. Web. 08 Sept. 2015.
<http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/#.12xa67:JSx0>.
8. “Digital Magazine Advantages You Can Utilize.” 3D Issue Blog. N.p., 26 May 2014. Web. 19 Nov. 2015. <https://www.3dissue.com/digital-magazine-advantages/>.
9. “Five Ways to Entice Readers with Your Digital Magazine.” Fipp.com. N.p., 12 Jan. 2015. Web. 27 Oct. 2015.
<http://www.fipp.com/news/features/five-ways-to-entice-readers-with-your-digital>.
10.“How Interactive Content Can Benefit Brands.” Montrose Creative How Interactive Content Can Benefit Your Brand Comments. N.p., 15 Sept. 2014. Web. 08 Sept. 2015.
<http://www.montrosecreative.com/blog/how-interactive-content-can-benefit-brands/>.
11. Kalman, Michelle. “Promoting Your Magazine—Dos and Don'ts from Top Publishing Experts.” UnboundMedia.com. N.p., 20 Jan. 2015. Web. 29 Oct. 2015.
<http://unboundmedia.com/promoting-your-magazine-dos-and-don-ts-from-top-publishing-experts>.
12. MacArthur, Amanda. “Freebie Friday: Digital Magazine Study Shows Publishers What Consumers Want.” Mequoda Daily RSS. N.p., 6 Mar. 2015. Web. 15 Oct. 2015.
<http://www.mequoda.com/articles/digital-publishing-trends/freebie-friday-digital-magazine-study/>.
13. “MEQUODA DIGITAL MAGAZINE MARKET STUDY.” Mequoda.com. N.p., 2015. Web. 15 Oct. 2015. <http://www.mequoda.com/free-reports/digital-magazine-study/>.
14.Olmert, Shaul. “Interactive Magazine Design Inspiration and Tips.” Interactive Magazine Design Inspiration and Tips. N.p., n.d. Web. 27 Oct. 2015.
<http://blog.ceros.com/interactive-magazine-design-inspiration-and-tips>.
15. Pinch, Jessica. “How to Promote Your Digital Magazines.” The YUDU Blog. N.p., 25 Apr. 2014. Web. 29 Oct. 2015.
<http://blog.yudu.com/2014/04/25/how-to-promote-your-digital-magazine/>.
16.Tosi, Donna. “Ten Advantages of Digital Magazines.” Ten Advantages of Digital Magazines. N.p., 19 Jan. 2014. Web. 08 Sept. 2015.
<http://www.mirabeltechnologies.com/blog/ten-advantages-digital-magazines>.
Infographic created by www.4imprint.com, based on the
Rise of Digital Magazines Blue Paper. Download Blue Paper at:
http://info.4imprint.com/blue-paper/rise-of-digital-magazines/
You may reproduce and distribute this infographic in its entirety. You may not create derivative works.
(Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)
Encourage reviews
and ratings:
• Automatic review
prompts
• Prize drawings
• Gamification
Share on social media:
61%
rely on reviews
to guide
purchases
Cross-promote
• App store
• Internet
homepage
• Quick response
(QR) codes
Content marketers can provide new
and improved value to customers
with digital magazines.
For more on
promoting
your publication,
click here
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