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How to Leverage Social Media for a Successful Marketing Campaign
Signaler
RAD-INFO, Inc.
Suivre
Go-to-Market Consultant à RAD-INFO, Inc.
25 Jan 2010
•
0 j'aime
•
570 vues
1
sur
16
How to Leverage Social Media for a Successful Marketing Campaign
25 Jan 2010
•
0 j'aime
•
570 vues
Signaler
case study and analysis about social media for marketing. Includes what NOT to do.
RAD-INFO, Inc.
Suivre
Go-to-Market Consultant à RAD-INFO, Inc.
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How to Leverage Social Media for a Successful Marketing Campaign
1.
2.
3.
5.
6.
7.
Lambaste with
commercials?
8.
Analyze every
datum?
9.
Cut the
competitors?
10.
Make it
all about us?
11.
What worked
and doesn't?
12.
13.
14.
Message Boards
15.
Profiles
16.
IdeaShare
17.
File Repository
18.
19.
5k+ member visits
& views
20.
Increase partner satisfaction
21.
Improved partner education
22.
23.
24.
25.
26.
27.
The Company was
only interested in lead generation
28.
No participation from
Company X executives
29.
Friends/Followers not relevant
to Company X
30.
Not perceived as
a credible source
31.
32.
They turned to
Vantage Communications with the expectation of dropping social media and switching all of their marketing efforts to PR
33.
Vantage engaged in
discussion for Company X and recommended a program that integrated social media with public relations
34.
We changed the
social media focus:
35.
Focus on engagement
36.
37.
38.
Company now taking
more active voice in social media
39.
Started with LinkedIn
since executives had more familiarity and LinkedIn used by ecosystem
40.
Focus on participation
in relevant LinkedIn Groups
41.
Focus on thought
leadership for news and insight
42.
Engages its audience
to develop brand loyalty
43.
44.
45.
46.