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Cap Watkins, Designing for Scale, WarmGun 2013
1.
2.
Hi there!
3.
4.
5.
6.
7.
8.
9.
2010
10.
2011
11.
2012
12.
2013
13.
14.
15.
Principles of Product Design
16.
Be a Product Designer.
17.
Product
18.
Design Develop Measure
19.
Design Develop Measure
20.
Get involved early.
21.
22.
No silos.
23.
Not only are
we easily able to work across the product.
24.
We have to.
25.
It’s our job
to think holistically.
26.
27.
Talked to every
designer who had touched that page.
28.
29.
30.
If we hadn’t
spoken to everyone...
31.
If we stayed
in our silo...
32.
We would have
assumed a lot.
33.
We would have
been wrong a lot.
34.
We would have
wasted a lot of time.
35.
Share. Share. Share.
36.
Just like we
don’t want to silo projects.
37.
We don’t want
to silo our process.
38.
Designers at Etsy
work in many different ways.
39.
40.
41.
42.
Whatever the process
is
43.
We want it
to be transparent.
44.
45.
46.
47.
Celebrate failure.
48.
Perfection is a
pursuit.
49.
Dan McKinley @mcfunley
50.
Two Approaches
51.
A B
52.
Design Develop Measure
53.
Assumes we’re right.
54.
We’re wrong. A
lot.
55.
?
56.
Short. Iterative. Measurable.
57.
Allows you to
screw up.
58.
Allows you to
screw up. Learn about your ideas and make them better.
59.
The Listing Page
60.
61.
Kim Bost @kimbost
62.
63.
4-6 weeks.
64.
The result?
65.
Total disaster.
66.
67.
The secret:
68.
We knew it
would fail.
69.
We planned for
it to fail.
70.
71.
72.
Short. Iterative. Measurable.
73.
Accepting our designs
are imperfect.
74.
All principles are subject
to change.
75.
Thanks :) Cap Watkins,
@cap
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