Contenu connexe Similaire à Mike Krieger, Instagram, Warm Gun 2012 (20) Plus de 500 Startups (20) Mike Krieger, Instagram, Warm Gun 20121. Design Process vs. the
Real World Startup
Warm Gun 2012
Mike Krieger
Instagram/Facebook
Thursday, November 29, 12
2. Design Process vs. the
Real World Startup
Warm Gun 2012
Mike Krieger
Instagram/Facebook
Thursday, November 29, 12
4. Symbolic Systems
(Human-Computer
Interaction) @ Stanford
Thursday, November 29, 12
5. snuck into enough
d.school classes that
they couldn’t kick me out
Thursday, November 29, 12
12. a practical look at how
traditional design thinking
collides with the startup
real world
Thursday, November 29, 12
13. set of micro-processes
that take inspiration from
“the method” but work at
startup scale
Thursday, November 29, 12
16. Still not a given in most
organizations (and even
most startups)
Thursday, November 29, 12
17. Understand
Observe
Synthesize
Ideate
Prototype
Iterate
Thursday, November 29, 12
18. Understand
Observe
Synthesize
Ideate
Prototype
Iterate
Thursday, November 29, 12
19. Understand Observe Synthesize Ideate Prototype Iterate
Thursday, November 29, 12
20. Getting the Design Right
vs Getting the Right
Design
(Tohidi, Buxton et al)
Thursday, November 29, 12
21. When are you diverging/
broadening vs
converging?
Thursday, November 29, 12
24. Domain Knowledge
Primary research
(don’t just Google)
Thursday, November 29, 12
29. insight (n.): Something
you’re so excited about
you tell strangers on the
train.
(one of my d.school profs)
Thursday, November 29, 12
51. prototyping +
observation + ideation +
understanding + iteration
Thursday, November 29, 12
63. 6 months (3 months just
Kevin, then I joined)
Thursday, November 29, 12
66. how to apply design
thinking principles in
startup craziness
Thursday, November 29, 12
67. 1. Draw on
experience and
previous
understanding
Thursday, November 29, 12
75. 2. Have a hypothesis
about how you’re
different
Thursday, November 29, 12
79. ____ is ____; it does
____. Unlike ____, we
_____
Thursday, November 29, 12
82. “you need to launch on
multiple platforms from
day one”
Thursday, November 29, 12
88. 4. Learn in weeklong
increments
Thursday, November 29, 12
91. “Can we build filters that
look good?”
Thursday, November 29, 12
93. “what are we going to
learn this week?”
Thursday, November 29, 12
101. if you can’t explain it to
the guy/girl at the bar...
Thursday, November 29, 12
106. 1. send out group invite
through email
Thursday, November 29, 12
110. 7. Know when it’s
time move on
Thursday, November 29, 12
113. 8. Build and maintain
constant stream of
learning f/ audience
Thursday, November 29, 12
116. apocryphal Henry Ford:
“If I'd asked people what
they wanted, they would
have asked for a better
horse”
Thursday, November 29, 12
117. but sometimes your
users are building cars
out of old horse buggy
wheels
Thursday, November 29, 12
119. How to apply d. thinking
values into micro-
processes?
Thursday, November 29, 12
120. Scope diverging
moments into scoped
chunks (eg 1 week)
Thursday, November 29, 12
122. If you know what
question you’re trying to
answer, you’ll know
when it’s time to move
on
Thursday, November 29, 12