Soumettre la recherche
Mettre en ligne
[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
•
363 j'aime
•
32,838 vues
500 Startups
Suivre
Amritha Prasad UX Designer/ Design Lead of API & Partnerships, Uber @amrithap
Lire moins
Lire la suite
Design
Business
Logiciels
Signaler
Partager
Signaler
Partager
1 sur 50
Télécharger maintenant
Télécharger pour lire hors ligne
Recommandé
Content for Startups
Content for Startups
500 Startups
Dropifi
Dropifi
500 Startups
Carrie Whitehead, Designing for Retail, WarmGun 2013
Carrie Whitehead, Designing for Retail, WarmGun 2013
500 Startups
unSEXY Conf 2013: Richard White, UserVoice
unSEXY Conf 2013: Richard White, UserVoice
500 Startups
CultureAlley
CultureAlley
500 Startups
Kirill Zubovsky, Scoutzie – Startup Pitch, WarmGun 2013
Kirill Zubovsky, Scoutzie – Startup Pitch, WarmGun 2013
500 Startups
[500DISTRO] Catalyzing with Content: What B2Cs Should Be Doing in the First 6...
[500DISTRO] Catalyzing with Content: What B2Cs Should Be Doing in the First 6...
500 Startups
Shai samet
Shai samet
500 Startups
Recommandé
Content for Startups
Content for Startups
500 Startups
Dropifi
Dropifi
500 Startups
Carrie Whitehead, Designing for Retail, WarmGun 2013
Carrie Whitehead, Designing for Retail, WarmGun 2013
500 Startups
unSEXY Conf 2013: Richard White, UserVoice
unSEXY Conf 2013: Richard White, UserVoice
500 Startups
CultureAlley
CultureAlley
500 Startups
Kirill Zubovsky, Scoutzie – Startup Pitch, WarmGun 2013
Kirill Zubovsky, Scoutzie – Startup Pitch, WarmGun 2013
500 Startups
[500DISTRO] Catalyzing with Content: What B2Cs Should Be Doing in the First 6...
[500DISTRO] Catalyzing with Content: What B2Cs Should Be Doing in the First 6...
500 Startups
Shai samet
Shai samet
500 Startups
Federico Holgado, Designing for Your Redesign, WarmGun 2013
Federico Holgado, Designing for Your Redesign, WarmGun 2013
500 Startups
Natalie gordon
Natalie gordon
500 Startups
School Admissions
School Admissions
500 Startups
Givesurance
Givesurance
500 Startups
Aaron Batalion, LivingSocial, Lean Startup SXSW
Aaron Batalion, LivingSocial, Lean Startup SXSW
500 Startups
Silkroad Images
Silkroad Images
500 Startups
Michael Boeke, UX Antipatterns, WarmGun 2013
Michael Boeke, UX Antipatterns, WarmGun 2013
500 Startups
Sean Percival w/ Wittlebee @ MamaBear Conference, Mt. View 4/20
Sean Percival w/ Wittlebee @ MamaBear Conference, Mt. View 4/20
500 Startups
Andy Smith, The Dragonfly Effect - Warm Gun conference
Andy Smith, The Dragonfly Effect - Warm Gun conference
500 Startups
Dan Greenberg, Sharethrough, SXSW Lean Startup 2013
Dan Greenberg, Sharethrough, SXSW Lean Startup 2013
500 Startups
Dakwak
Dakwak
500 Startups
Hapyrus
Hapyrus
500 Startups
Ohmconnect
Ohmconnect
500 Startups
Reesio
Reesio
500 Startups
Luca prasso
Luca prasso
500 Startups
Dylan Arena
Dylan Arena
500 Startups
unSEXY Conf 2013: Alex Moore, Baydin
unSEXY Conf 2013: Alex Moore, Baydin
500 Startups
Enchanted Diamonds
Enchanted Diamonds
500 Startups
Fast Company, SMASH summit Presentation
Fast Company, SMASH summit Presentation
500 Startups
Coderbuddy
Coderbuddy
500 Startups
Recommending and searching @ Spotify
Recommending and searching @ Spotify
Mounia Lalmas-Roelleke
Marketing plan for android app
Marketing plan for android app
Sai Sachin
Contenu connexe
En vedette
Federico Holgado, Designing for Your Redesign, WarmGun 2013
Federico Holgado, Designing for Your Redesign, WarmGun 2013
500 Startups
Natalie gordon
Natalie gordon
500 Startups
School Admissions
School Admissions
500 Startups
Givesurance
Givesurance
500 Startups
Aaron Batalion, LivingSocial, Lean Startup SXSW
Aaron Batalion, LivingSocial, Lean Startup SXSW
500 Startups
Silkroad Images
Silkroad Images
500 Startups
Michael Boeke, UX Antipatterns, WarmGun 2013
Michael Boeke, UX Antipatterns, WarmGun 2013
500 Startups
Sean Percival w/ Wittlebee @ MamaBear Conference, Mt. View 4/20
Sean Percival w/ Wittlebee @ MamaBear Conference, Mt. View 4/20
500 Startups
Andy Smith, The Dragonfly Effect - Warm Gun conference
Andy Smith, The Dragonfly Effect - Warm Gun conference
500 Startups
Dan Greenberg, Sharethrough, SXSW Lean Startup 2013
Dan Greenberg, Sharethrough, SXSW Lean Startup 2013
500 Startups
Dakwak
Dakwak
500 Startups
Hapyrus
Hapyrus
500 Startups
Ohmconnect
Ohmconnect
500 Startups
Reesio
Reesio
500 Startups
Luca prasso
Luca prasso
500 Startups
Dylan Arena
Dylan Arena
500 Startups
unSEXY Conf 2013: Alex Moore, Baydin
unSEXY Conf 2013: Alex Moore, Baydin
500 Startups
Enchanted Diamonds
Enchanted Diamonds
500 Startups
Fast Company, SMASH summit Presentation
Fast Company, SMASH summit Presentation
500 Startups
Coderbuddy
Coderbuddy
500 Startups
En vedette
(20)
Federico Holgado, Designing for Your Redesign, WarmGun 2013
Federico Holgado, Designing for Your Redesign, WarmGun 2013
Natalie gordon
Natalie gordon
School Admissions
School Admissions
Givesurance
Givesurance
Aaron Batalion, LivingSocial, Lean Startup SXSW
Aaron Batalion, LivingSocial, Lean Startup SXSW
Silkroad Images
Silkroad Images
Michael Boeke, UX Antipatterns, WarmGun 2013
Michael Boeke, UX Antipatterns, WarmGun 2013
Sean Percival w/ Wittlebee @ MamaBear Conference, Mt. View 4/20
Sean Percival w/ Wittlebee @ MamaBear Conference, Mt. View 4/20
Andy Smith, The Dragonfly Effect - Warm Gun conference
Andy Smith, The Dragonfly Effect - Warm Gun conference
Dan Greenberg, Sharethrough, SXSW Lean Startup 2013
Dan Greenberg, Sharethrough, SXSW Lean Startup 2013
Dakwak
Dakwak
Hapyrus
Hapyrus
Ohmconnect
Ohmconnect
Reesio
Reesio
Luca prasso
Luca prasso
Dylan Arena
Dylan Arena
unSEXY Conf 2013: Alex Moore, Baydin
unSEXY Conf 2013: Alex Moore, Baydin
Enchanted Diamonds
Enchanted Diamonds
Fast Company, SMASH summit Presentation
Fast Company, SMASH summit Presentation
Coderbuddy
Coderbuddy
Similaire à [WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
Recommending and searching @ Spotify
Recommending and searching @ Spotify
Mounia Lalmas-Roelleke
Marketing plan for android app
Marketing plan for android app
Sai Sachin
How We Did It
How We Did It
tamaans
Recommending and Searching (Research @ Spotify)
Recommending and Searching (Research @ Spotify)
Mounia Lalmas-Roelleke
Brent Niemuth - Key Insights into Human Behavior and Their Impact on Marketing
Brent Niemuth - Key Insights into Human Behavior and Their Impact on Marketing
Julia Grosman
Apps for Good - Music Identifier
Apps for Good - Music Identifier
cardinalwisemanICT
Music Recommendation system Project PPT.pptx
Music Recommendation system Project PPT.pptx
2k22csds2212634
Search @ Spotify
Search @ Spotify
Mounia Lalmas-Roelleke
Understanding ai music discovery and recommendation systems
Understanding ai music discovery and recommendation systems
Valerio Velardo
Persona Creation
Persona Creation
Amit Panwar HFI - CUA
GTUG Party Google I/O Conference 2009
GTUG Party Google I/O Conference 2009
Bess Ho
Similaire à [WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
(11)
Recommending and searching @ Spotify
Recommending and searching @ Spotify
Marketing plan for android app
Marketing plan for android app
How We Did It
How We Did It
Recommending and Searching (Research @ Spotify)
Recommending and Searching (Research @ Spotify)
Brent Niemuth - Key Insights into Human Behavior and Their Impact on Marketing
Brent Niemuth - Key Insights into Human Behavior and Their Impact on Marketing
Apps for Good - Music Identifier
Apps for Good - Music Identifier
Music Recommendation system Project PPT.pptx
Music Recommendation system Project PPT.pptx
Search @ Spotify
Search @ Spotify
Understanding ai music discovery and recommendation systems
Understanding ai music discovery and recommendation systems
Persona Creation
Persona Creation
GTUG Party Google I/O Conference 2009
GTUG Party Google I/O Conference 2009
Plus de 500 Startups
Get on Board
Get on Board
500 Startups
Connected Analytics
Connected Analytics
500 Startups
Sira Medical
Sira Medical
500 Startups
The Atlas
The Atlas
500 Startups
Trash Warrior
Trash Warrior
500 Startups
Thematic
Thematic
500 Startups
Shiplyst
Shiplyst
500 Startups
Renetec
Renetec
500 Startups
Predina
Predina
500 Startups
Pluto
Pluto
500 Startups
Plant an App
Plant an App
500 Startups
Pilota
Pilota
500 Startups
Mero Technologies
Mero Technologies
500 Startups
Omnitron Sensors
Omnitron Sensors
500 Startups
Juked
Juked
500 Startups
GamerzClass
GamerzClass
500 Startups
eino
eino
500 Startups
Cenos
Cenos
500 Startups
Bliinx
Bliinx
500 Startups
Butlr
Butlr
500 Startups
Plus de 500 Startups
(20)
Get on Board
Get on Board
Connected Analytics
Connected Analytics
Sira Medical
Sira Medical
The Atlas
The Atlas
Trash Warrior
Trash Warrior
Thematic
Thematic
Shiplyst
Shiplyst
Renetec
Renetec
Predina
Predina
Pluto
Pluto
Plant an App
Plant an App
Pilota
Pilota
Mero Technologies
Mero Technologies
Omnitron Sensors
Omnitron Sensors
Juked
Juked
GamerzClass
GamerzClass
eino
eino
Cenos
Cenos
Bliinx
Bliinx
Butlr
Butlr
Dernier
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
home
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
LukeKholes
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja Nehwal
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Call Girls in Nagpur High Profile
infant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptx
suhanimunjal27
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
kumaririma588
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
Delhi Call girls
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
Nitya salvi
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Nitya salvi
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
Delhi Call girls
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
dollysharma2066
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
sonalitrivedi431
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
Pooja Nehwal
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
poojakaurpk09
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
amitlee9823
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
aroranaina404
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
nirzagarg
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
janettecruzeiro1
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
nirzagarg
Dernier
(20)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
infant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptx
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
1.
Building Magical Experiences Through
Smart Iteration Amritha Prasad // @amrithap
2.
HI, I’M AMRITHA
3.
Carnegie Mellon University
4.
Lover of Bollywood
5.
Fan of Aziz
Ansari
6.
Currently at Uber
7.
Quality is a
bar, and we’re challenged to constantly raise it.
8.
Riders, Drivers &
More
9.
Uber + Spotify
10.
THE STORY
11.
An Epic Saga
12.
Your Ride. Your
Music.
13.
With Some Villains
14.
A hard deadline
& tight timeline
15.
We have no
idea how people will want to listen to music inside of Ubers
16.
Overcoming the obstacles
17.
1 Forming Design
Principles ! 2 Anticipating the Gaps
18.
FORMING DESIGN PRINCIPLES
19.
What is the
most lightweight thing to build that will delight users?
20.
Everyone had their
own assumptions and ideas
21.
We create design
principles
22.
“A list of
guiding phrases that help the team make important decisions.” -Jared Spool, “Creating Great Design Principles: 6 Counter-Intuitive Tests”
23.
Most importantly they
stem from research
24.
Any user research
is absolutely better than none
25.
Brainstorm Features
26.
Lightweight wireframes
27.
Testing Things Out
28.
Give access to
music the way that users are used to
29.
Provide control over
what plays at a song-level
30.
It’s not always
about what just YOU want to listen to
31.
32.
On the driver
side, it’s a choice
33.
34.
ANTICIPATING THE GAPS
35.
Thinking that the
product will turn out exactly how you designed it is naive
36.
A designer ACTUALLY
has to be a ninja and anticipate danger before it hits
37.
Prioritization Photo Credit: jamiearnold.com
38.
39.
Adapting
40.
Test it like
it’s hot
41.
Prioritize Adapt Test Learn
42.
THE RIDE GOES
ON
43.
Uber + Spotify
44.
Together at last
45.
1 Forming Design
Principles ! 2 Anticipating the Gaps
46.
This is just
the beginning, the product is in its infancy
47.
48.
Staying on top
of social media is a great way to get early feedback
49.
I’m excited to
learn & iterate.
50.
Thank you
Télécharger maintenant