2. TASK AT HAND
As a new entrant, establish Livfast as a strong brand in the inverter &
inverter battery category.
All those entering the category should consider Livfast, and only Livfast.
3. LIVFAST
New Entrant In the Category
Specialist in the Category
Performance Driven Product
The New Kid On The Block
4. Strong Product Features: 30% Faster Charging, Charges on Low Voltage,
No Downtime
Strong Distribution: Network of salesmen and distribution centres.
Strong Consumer Focus: Understanding our consumer, their needs and
resonating with them.
What Makes Us Special?
LIVFAST
5. THE LIVFAST CONSUMER
– Males, 25-40 years
– Sec A,B
– May or may not be married
– Seeks to be in control of all situations
in life
7. • Embraces a fast life, multitasks.
• Concerned about not stopping no matter
what.
• Everyday is spent in matching the pace of the
world.
• Plans ahead to avoid a domino effect.
• Professional, romantic, & personal life,
hobbies, staying healthy etc.
THE FAST LIFE – JUGGLING MANY
BALLS
8. WE WANT EVERYTHING FAST
- Culture of hacks to do things faster.
- Apps to get food now.
- Will pay extra for quick services (cabs,
deliveries, payments)
- Streaming vs Downloading
NEED FOR SPEED
9. PARTNERS GIVE ME CONTROL OVER MY FAST LIFE.
- Apps on phone to stay healthy (water, exercise)
- FitBits to track fitness
- Tinderisation of Dating Life
- Apps to help throw a party (Saavn, Swiggy)
- Eating healthy (Zomato, Swiggy)
- Staying in Touch (WhatsApp, Facebook)
- Independence (Maid services, RentoMojo)
PARTNERS HELP MAINTAIN
CONTROL
10. MARRYING OUR CONSUMER AND
OUR BRAND
CONSUMER LIVFAST
A partner to
my fast life
gives me
control.
Control over
any and all
power
outages.
FAST ZINDAGI PE FULL CONTROL
