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Foursquare for Businesses v1.0<br />September 22, 2009<br />
About Me<br />Chris Breikss<br />President, 6S Marketing<br />Founded 6S in 2001, 24 employees<br />Expert in SEO, SEM, So...
Friend Finder<br />The premise of Foursquare is simple:<br />&quot;Tell Foursquare where you are and it will tell you who ...
Social City Guide<br />The process of telling Foursquare where                           you are is called                ...
Users “Check-In” to Places<br />To broadcast their location to their friends<br />To update their Twitter + Facebook statu...
Check-Ins Earn Points<br />+5 pts<br />for discovering a new place<br />for going out two nights in a row<br />for four st...
Mayors<br />&quot;Mayors&quot; are those who check-in most often at a given place <br />Mayor ship is triggered when a use...
Special Mayor Offers<br />These &quot;Mayors&quot; titles are used by local merchants to reward locals and regulars<br />O...
Foursquare Online<br />
Tips<br />Venue<br />Get tips from other users that have been to the venue<br />Users create Twitter-style recommendations...
Tips<br />Nearby<br />As users check-in at places around the city, Foursquare throws these recommendations back to the use...
Tips<br />Search Nearby<br />Find out what’s hot around the neighbourhood<br />Users share short, quick tips that are not ...
To-Dos<br />Add places to go and things        to do to your list<br />Handy for remembering new restaurants that a friend...
Badges<br />The more you explore,              the more you unlock<br />Badges are tied to time, distance and location <br...
Integration<br />Foursquare integrates with Twitter and Facebook platforms<br />Add friends from Gmail, Twitter, Facebook ...
Twitter<br />
Measurement<br />Tools for businesses are being developed<br />See patterns when people check in, group size etc.<br />Rew...
Platforms<br />New version of iPhone App 1.4 released in  Sept. 2009<br />Android compatibility launched in Sept. 2009<br ...
Etiquette<br />NO, do not check-in at:<br />your workplace,<br />your home<br />restaurants, cafes, hair salons <br />pubs...
Envision 100musers in:<br />21+ American cities <br />+ Amsterdam <br />+ Vancouver<br />Who’s Playing Foursquare?<br />Mo...
A Crowdsourcing Experiment<br />September 09, 2009<br />
Why Vancouver?<br />The huge Vancouver                                                                              social...
Vancouver Launch<br />1 week from concept to launch<br />200 attended Launch party at V  Lounge Yaletown<br />112 users ch...
Vancouver Launch<br />
Vancouver Crowdsourcing Results<br />Vancouver was the first city to populate location data via a crowdsourcing  experimen...
Foursquare Financing<br />On September 4th 2009, it was leaked that Foursquare received VC funding<br />$1.35 million was ...
What’s Next for Foursquare?<br />More cities. Foursquare explodes when there are 100+ cities. Critical mass is key. 10,000...
Why is6S Marketing Involved?<br />6S is a Internet marketing consulting company that specializes in innovative Internet ma...
Questions<br />Chris Breikss<br />Foursquare@6Smarketing.com<br />
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Special Mayor Offers<br />These &quot;Mayors&quot; Foursquare For Businesses

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Special Mayor OffersThese &quot;Mayors&quot; titles are used by local merchants to reward locals and regularsOffers need to be unique and interesting to engage Foursquare usersA 10% discount is not compelling enough

Publié dans : Technologie, Spirituel
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