The document provides tips for freelancers on how to design their portfolio websites to attract new clients. It recommends freelancers dress their portfolio for the jobs they want rather than the jobs they have, to overproduce and undercharge for initial work, and to keep the design simple. It also stresses the importance of usability testing on different devices, being honest, using humor, owning your identity as a freelancer, and understanding color and navigation.

1. What are they looking for?
The psychology of what clients look for in a portfolio.

2. Dress your portfolio for
the jobs you want to get
not the jobs that you do.

3. Over produce and
under charge.

4. Less is more.

5. Your clients are looking at
your site when they
shouldn’t be… make it easy.

6. Double check your user experience on
an iPad and mobile device. Heck give
your site to your grandma on her iPad
and see where she gets confused.

7. Be Honest.

8. Be Punny.

9. Own the fact that you
are a freelancer.

10. Don’t get caught up in
trends that make your site
confusing to navigate.

11. Understand the power
of color.

12. Find jokes that seem appropriate
to the client. People want to work
with people that they like.

13. Don’t ever put your work
down. If you don’t like it,
fix it for free.

14. Each site, logo, flyer, social media
post and conversation you EVER
have is your business card.

15. Have passions that
include people who don’t
do what you do.

16. Keep a network of smarter
people who can answer
questions you can’t.