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Vital Trends in Digital & Social Impacting
Your Business in 2015 & Beyond
Dion Hinchcliffe
Chief Strategy Officer
7Summits, Inc.
dion.hinchcliffe@7summitsinc.com
@dhinchcliffe
WHAT’S NEXT IN EMERGING BUSINESS TECH & WHAT IT MEANS TO THE ENTERPRISE

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Dion Hinchcliffe
Chief Strategy Officer, 7Summits
ZDNet Contributor

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What’s Next?
For Which Your Organization Must Begin Planning and Preparing

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What we’ll answer today
• What emerging technologies should organizations
be considering?
• With an emphasis on digital/social engagement
• Why should you be evaluating these technologies
and trends
• What are the key takeaways, actions, and
preparatory tasks?
But must still prepare for the fast arriving digital future
Most organizations are still grappling with digital basics

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The Rate of Tech Change Continues to Increase Exponentially
Mobile Traffic through 2020

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We Live in Exponential Times

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And Our Organizations Must Face These Changes to Survive
Primary Cause of Failure: Lack of Tech Adaptation

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What Should Most Organizations Be Focusing on Today?

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And the next generation of technology will be
different than today’s tech.
Forcing us to:
• Learn all new platforms and technologies
• Think about even more novel new ways to engage
• Tap into very different forms of value creation
• Find new ways to adapt to digital change more
sustainably
Because Tomorrow is Coming Quickly

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New Platforms and Technologies that Orgs are Still Largely Unfamiliar With
mobile/social payment platforms

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That Require To Engage with Stakeholders More Deeply than Ever Before
Our integrated
digital
stakeholder
journey:
That most of
us still have
to build.

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Creating and Unleashing Value Creation in All New Ways
Key properties of new tech/business
• Decentralized
• Network-centric
• Asynchronous
• Scalable
• Emergent
• Connected
• Continuous

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New Models for Tech Change, Adoption, and Adaptation
New Modes New Structures

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Novel New Models for Tech Change are Now Fast Emerging Today

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So What’s
Coming
Next in
Digital and
Social?

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Digital Transformation must go Hand-in-Hand with Human Transformation
Co-Evolution

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Wearables
Key Events
• Apple Watch
• Watch OS 2
• Healthcare Wearables
Why to Prioritize
• Always on the person of key
stakeholders
• More opportunities to
engage
• Essential vector in
omnichannel CX
• Healthcare use cases
digital tech

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Digital Assistants Key Events
• Watson
• Siri
• Cortana
Why to Prioritize
• Frictionless UIs
• Work shifts from DIY
to do-it-for-you
• More productivity
• High leverage use
cases
digital tech

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Robotic Process Automation Key Events
• Effective new
solutions
• New AI techniques
Why to Prioritize
• Next avenue of
automation of mid-
level tasks
• Accuracy and speed
• Lower cost
• Less workforceKey Industries: Financial Services and Healthcare
digital tech

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Mind/Machine Interfaces Key Events
• Technology working in
the lab
• Cost point dropping to
mass market level in 36
months
Why to Prioritize
• Immersive new UX
• More productivity
• Powerful new types of
applications
• Path to 4th Platform
digital tech

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Virtual Reality Platforms Key Events
• Oculus Rift
• Google Cardboard
• Apps
• Low cost
Why to Prioritize
• Path to mind/machine
interfaces
• Enable unique applications
not otherwise possible
• New modes of
communication and
collaboration
digital tech

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Microframeworks Key Events
• Critical mass of new micro
frameworks
• Need for must faster digital
solutions
• Enables stunningly fast
digital development
Why to Prioritize
• Digital transformation
accelerator
• Rapid innovation and
pathfinding
• Enable rapid digital
experiments: Better
hackathons
digital tech

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Low Code Platforms Key Events
• First mass market low
code models arrive
• Zapier, IFTTT,
Hooks
• Nearly everything has an
API now
Why to Prioritize
• Enables citizen developer
• Shortest path to digital
value
• Tool for widespread
digital transformation
digital tech

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Applied Machine Learning
Key Events
• Maturity of open source and
commercial offerings
• Weka, Mahout,
DeepLearning4J, dozens of
others
• Increasingly impressive real-world
examples
• Roboadvisors
Why to Prioritize
• Unleashes innovation and
opportunity capacity
• Scalable new resource for
analytics and business insight
• Competitive advantage: Make
decisions based on all data faster
than competitors
digital tech

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The Blockchain Key Events
• Proof of effectiveness in Bitcoin
• $3.5B market cap
• A reliable way to do social
transactions with no central
authority
• Experimentation and adoption
by many in the traditional
financial services in 2015
Why to Prioritize
• New form of distributed record
keeping
• Creates transparency and trust
in digital ecosystems
• Will be used by many new digital
competitors as proof of life
digital tech

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Future Skilling
digital human
Key Events
• Increasing digital skill gaps in the
workforce
• Need to position for faster digital
change
• Need to get ahead of workforce
learning
• Often using learning
communities
Why to Prioritize
• Ability to reskill workforce for
digital change
• Seize opportunities better and
faster
• Increase and sustain employee
engagement
• Better results and productivity

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Citizen Developer
digital human
• Comfortable and conversant with new
technology
- But not usually a coder
• Has deep subject matter expertise in the
business that can be tapped into for new
apps
• Is familiar with several major SaaS
platforms that are easy to customize to
meet new needs
• Is willing to experiment and try new things
• Has typically worked closely and
collaborated with the IT department in the
past
• Is usually a team player willing to learn a
few basic rules and guidelines to keep
Citizen Development safe and controlled
Key Events
• Increased rate of new apps
and tech
• Growing backlogs in the
traditional IT department
• Rise of new Low Code
platforms
Why to Prioritize
• Solve more business problems
with local experience
• Faster application
development
• Better fit to business needs
• Improved scale of digital
transformation

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Work Hacking
digital human
Key Events
• Proliferation of complexity,
technology, rules, and
regulations
• New user shapable
technologies that can be
used to get things done
Why to Prioritize
• Empowering of workers to
fix what’s ‘broken’
• Easily tapped pool of
innovation
• Improved employee
engagement

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Networks of Excellence + #changeagents
digital human
Key Events
• Limits being hit on Centers of
Excellence for new technology
• Urgent need for digital
transformation
Why to Prioritize
• To better enable digital
leadership bottom up and top
down
• Scales better, more cost
effective, and more
sustainable than old CoE
model
• Emerging naturally from many
existing CoEs, so better to go
right to the desired outcome

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TriModal IT and Beyond Key Events
• Bimodal not sufficient for larger
and/or more complex projects
and organizations
• Evidence that tri-modal and n-
modal IT matches right rate of
change to right model
Why to Prioritize
• Better way to adopt new digital
technology
• More realistic model to match
different types of IT and
innovation to models that better
support them
• Get rid of one sized fits all tech
adoption that holds progress
back
digital human

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Beyond DevOps: Adding Innovation + Security
Continuos Innovation
Continuos Security
Key Events
• DevOps has proven a
success, with more than
half of all orgs using in
2015
• But it’s not yet a complete
enough model
Why to Prioritize
• Ensures security, the top
issue of the digital era, is
baked into all tech
enablement
• Ensures innovation efforts
are directly and
continuously connected to
the tech development effort
digital human
All Digital
Activities in
a Single Stack

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Digital Management Models Key Events
• Traditional industry age
management not up to task
of managing in flatter,
faster, networked digital era
• New models emerging and
experimented — and
enabled by collaborative
tech and communities— by
thousands of organizations
Why to Prioritize
• Adopt faster, more effective
forms of management
• Enable productivity,
efficiency, innovation, and
faster action against
opportunities
digital human

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SocBizOps: Sustained functional engagement
social human
Key Events
• Social media fragmentation
makes acting on social data
and events disconnected to
key business functions
• Push to close the gap between
events and action to create
continuous engagement
• Happening in community
management teams
Why to Prioritize
• Better connect stakeholder
engagement with company
operations
• Produce faster and sustained
results in customer care,
marketing, sales, operations,
and innovation

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Holistic Social Business Key Events
• Aging pre-networked
processes not working
well in many
organizations
• Large orgs seeking more
collaborative, open, and
decentralized processes
Why to Prioritize
• The usual KPI benefits
• More sustainable change
processes
• Better tech adaptation
and route to digital
transformation
• 280,000
employees
• 25 top level
use cases
• Redesigned
core
business
processes
for social
social human

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Social HR
and Sales
Key Events
• HR seeking to adapt and
provide value in new
operation environment
• Sales processes move to
social channels in most
orgs
Why to Prioritize
• Better talent and
resource management
• Especially recruiting
• Ability to meet customers
and employees in the
channels they use the
most
social human

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Swarm Working
Key Events
• Rise of crowd everything in
the wild
• Lack of equivalent
capabilities in the enterprise
• Tools emerging in the
enterprise to make swarm/
crowd working possible
• Office365 Groups
Why to Prioritize
• Faster activation on key
business challenges
• More effective resolution of
exception scenarios and
high priority business
events
social human

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Social
Performance
Management
Key Events
• The emerging of tools to
better monitor and guide
our stakeholders
• Growing number of orgs
using process
improvement using social
business tools
Why to Prioritize
• More comprehensive and
guided approach to
ensuring performance
results using network
engagement
• Shortest route to
optimization and value
creation
social human

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AI-Based Social Analytics
social tech

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Community Management as a Service
Key Events
• Orgs discovering a
paucity of community
management resources
• Rise of social media and
community in many
business functions
Why to Prioritize
• A cost-effective way to
ramp up vital resources
to make digital
engagement successful
• Faster way to increase
capabilities for managed
digital engagement
social tech

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Social Integration between Apps, Silos, Community
Key Events
• Too many collaboration
and communication tools
in our orgs now
• Apps like Slack that bring
them all together
Why to Prioritize
• Get ahead of and
manage digital channel
fragmentation
• Deliberately design a
collaborative and
community architecture
instead of ‘letting it
happen to you’
social tech

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Notable Vertical Dimension: Healthcare
Wellness Tracking Social EMRs Healthcare Communities

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Notable Vertical Dimension: Financial Services
Cryptocurrency Digital Advisors Partner Networks

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Notable Vertical Dimension: Higher Education
Adaptive Learning Student/Alumni
Communities
Learning Spaces

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What Does it Look Like When It’s Done? An Ecosystem

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Let’s Learn to Continuously Design Our Futures Together in Scale

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Q&A
For slides:
dion.hinchcliffe@7summitsinc.com
@dhinchcliffe
For a strategic
online community:
http://7summitsinc.com