Your customers are mobile, are you?

2. Why?
Static apps get deleted
Audiences want relevant content
Pull, not push, marketing builds trust

3. MobilityCMS combines a
cross-platform mobile app
with a web-based content
management system.

4. The Mobile Market

5. 172 million
smartphones sold in 2009 worldwide
(23% more than 2008 and 41% more than 2007)
Growing platforms:
iPhone, Android, and BlackBerry
Source: Gartner (Feb 2010)

6. opportunity
1.8 billion smartphones
over the next 5 years
Mobile Applications are a primary driver for
smartphone purchases
Pyramid Research (Dec 2009)

7. iPhone + android
highest traffic market share worldwide
Source: AdMob (Feb 2010)

8. the US market
Phone users in the US market are switching to
smartphones. Smartphone penetration is forecasted to be
50% in 2011 (vs. 21% today).
This is a new wireless era where smartphones will
become the standard device consumers will use to
connect to friends, the internet, and the world at large.
Source: Nielsen (Mar 2010)

9. Why iPhone /iPod Touch +
android + BlackBerry?
Blackberry + iPhone + android
forecasted to be the leader platforms in 2010
100%
90%
80%
Share of Requests
70% Other
60%
Windows Mobile OS
50%
webOS
40%
RIM OS
30%
20%
Android
10% iPhone OS
0%
Nov09 Dec09 Jan10 Feb10
Source: Canalys (Mar 2010) and AdMob (Feb 2010)

10. Environment
Audiences want to be reached in a way
that is real and relevant to them,
through content that is aesthetically
pleasing and interactive.
They want to have all their different
communication channels consolidated
in a simple, exciting, progressive, and
effective medium.

11. Environment
Smartphone users are less likely to stumble
across a website.
They want mobile apps!
Static apps get deleted.
Dynamic apps with constant content updates
encourage renewed interest.
Apps are the most immersive way of delivering
content to the user.

12. Mobile Apps Market
Total apps developed:
150,000 iPhone apps
42,000 android apps
5,000 BlackBerry apps
22 million downloads by smartphones in
March 2010
AndroidLib.com (Apr 2010), ZDNet (Feb 2010), BoomBox Report (Mar 2010)

13. Mobile Apps Market
Uses of mobile apps are endless:
Staying connected
Receiving and releasing information
Billing and commerce
Interacting with the community
Polls and surveys
Customer Relationship Management
Ticketing and voucher issue
...

14. Platform Overview

15. What is it? MobilityCMS
iPhone Android Mobile Web Blackberry
Cross-platform mobile app + CMS
Immediately provides audiences access to all the tools they
need to experience all that you have to offer.

16. The App

17. Home Screen
Home screen and app
icon designed around
your unique brand
requirements.

18. Feeds
Post anything to your App
from any RSS, Twitter, or
Blog simply by setting it up
once in the CMS. It will
automatically send your
feeds to the app.
“Set it and forget it”

19. Video
Link YouTube videos that
play right in your app, with
no redirects. The user
never leaves the app.

20. Images
Upload photos and
images of people,
products or anything else
you choose.

21. Contact
Build your database and
increase inquiries with an
integrated contact form.

22. Events
Add events, shows,
product launches or
gatherings. Include
links to buy tickets or
RSVP.

23. Files
Upload PDFs of
brochures, catalogs,
maps, articles or anything
else you want to share.

24. Audio
Upload albums, tracks,
podcasts, interviews and
other audio files.

25. News
Post press releases and
announcements.

26. Social Media
Integrate your Facebook,
Flickr or LinkedIn profile.

27. Custom
Have an idea for something else? Let us
know. We can develop custom modules
based on your unique requirements.
We can also develop your app from scratch.
If you can dream it, we can build it.

28. The CMS

29. Browser-Based Content Management System
With the help of XML technology,
MobilityCMS allows you to update your app in
real time–from anywhere you have web
access.

30. Manage your
app’s look before
submission.

31. Manage your
Twitter, Blog +
news feeds.

32. Upload new
photos and
images.

33. Add new YouTube
videos that play
right in your app.
No redirects.

34. Add your LinkedIn,
Flickr + Facebook
profiles.

35. PROCESS

36. Process
Step 1: Collect
Send us your content.
We'll review, format, and verify your images, videos, feeds,
and files.
We'll also create an App Icon and Home + Loading screen
images based on your brand requirements.

37. Process
Step 2: Build
On your approval, we'll build your application.
We'll test and verifying everything so there are no surprises.
After we're finished we'll submit to the different App stores
and let you know when your app has been approved. If there
are any problems we'll work directly with the App stores to
resolve them.

38. Process
Step 3: Manage
Make updates, add content, and start connecting.
Using our web-based content management system you can
quickly add new content or make updates–upload images,
post a new press release or add a new Twitter feed
Want to remove something? Just deactivate it and it's gone.

39. SUPPORT + SECURITY

40. Support + Security
If at any point you need help or have a question, just
call or email your Account Manager.
Your app is built and tested by software engineers
and developers with more than 10 years of
experience in the IT business.
All your app content is hosted on our Tier 1 data
center. It is highly secure and always available.

41. WHAT'S INCLUDED?

42. Includes
Project management
Formatting of all content
Creation of App icon, Home Screen art and Loading image
Development, testing, verification, and design
Submission to the App Store (Apple, Android, Blackberry)
Hosting of all content
Unlimited content updates using our custom CMS
Two releases per year, across all platforms

43. Not Included
Hidden fees for downloads. No matter how many people
download your App we'll never increase fees. Ever.
Ads. We stay behind the scenes. We're not ad supported.
Headaches. We'll handle it from here.

44. MobilityCMS
Go Mobile.
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