Rob Petersen

Greater New York City Area, CT United States

Entrepreneur, data-driven digital marketing leader, distinguished MBA faculty

I am an experienced advertising and marketing executive. I founded a full service digital marketing agency called BarnRaisers. I did it after years of working at major NYC ad agencies where I held leadership positions, BarnRaisers build brands using proven relationship principles and ROI. From my experiences, I found many companies put lots of thought into what goes into business building efforts and new campaigns but less into proving what's working and benefiting from the learning and insights. Our agency's expertise is strategy, analytics and data-driven results. We build brands through services that include digital strategy, search engine optimization (SEO), paid search (SEM), conte...