SlideShare une entreprise Scribd logo
1  sur  126
HOW TO NEVER LOSE AT
CONTENT STRATEGY#searchlove
or
HOW TO NEVER GO VIRAL
YET ALWAYS WIN
Usually I speak on big, fun visual content
and I am worried that it
misdirected some of you
it was never my intentions
I warned about it in 2011
http://www.slideshare.net/97thfloor/how-not-to-fail-at-link-bait-chris-bennett-97th-floor-seopro-boston
but still,
when “Cool Content” is your KPI
you are trying to make this
with this
when it really takes this
and your judged
VS
when it should be
actually
I don’t care about content types
I care about results
and they agree with me
Wil has been telling you this for years
http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version
So today I want to focus on results
because that mindset transformed
we stopped selling individual ingredients
#Results
this trickled to how we do our contracts
#Results
it changed how we managed the client
#Results
it completely changed our culture
it completely changed our culture
https://www.97thfloor.com/blog/were-going-rowe/
Needless to say we think it is a big deal
Let’s go through some case studies
bake promo into your content
Never Lose at Content Strategy - SearchLove SD 2015
http://www.slideshare.net/97thfloor/how-to-win-fans-and-influence-users-searchlove-london-2013
first talked about this in 2013
but I want to revisit
because it has been so FREAKING successful
like this successful
#client4life
why?
promo is baked in
it isn’t just a list of O.C.Tanners prospects
we partnered with
http://reviews.greatplacetowork.com
who ensures the companies listed are legit
they also gives us additional real estate
and feeds Fortune
it is based on sound research
http://appreciate.octanner.com/coolest-companies-nomination
it’s now got a nomination form
it’s got a physical award
because this ONE campaign satisfies every KPI
especially this one
#client4life
I have been struggling with this next section
because this ONE strategy, that can guarantee success
You learned it on Day 1
Did he say keyword research?The 90’s called
and they want their Keyword Research back
1999 Called and they
want their Keyword
Research back.
Did he say keyword research?
First add 3 hours to the 5 mins you allocated to keyword research
Start with whatever tool you like
https://serps.com/tools/keywords
http://seo.demos.monkeylearn.com/
http://ubersuggest.org/
Please don’t just type in a phrase in
Adwords Planner and call it a day
Get the biggest freaking list possible
We grabbed 4,333 around Smoothies/Recipes
Make one tab, sorted by KOB
our KOB formula
Searches x Bid = Benefit
x =
our KOB formula
=
Benefit ÷ Difficulty = KOB
÷
lastly add human intervention to weigh Domain Authority
right now some of you are thinking
#tangent
and we have clients that say
“We already did keyword research.
Now go make me something pretty!”
#tangent
“We already did keyword research, here is the list. Now go make
me something pretty.”
#tangent
but we get into the weeds
#tangent
and BAM! - by prioritizing KOB
#tangent
Make tabs of Subgroups for each theme
and sort by KOB
Your research will dictate your ideas
Somebody make some cookies
case study - Kale
it wasn’t viral
that’s the point
22k Searches
a mo
- 302 Different Keywords
bringing traffic
- 75 Keywords in the top 10
- 1,300 visits a day
#client4life
case study - Peanut Butter Smoothies
again, not viral
- 1,300 Different Keywords
bringing traffic
- 100 Keywords in the top 10
- 1,100 visits a day
#client4life
Total Rankings - June - 3,728 July - 3,975
All other recipes
+
Total ranking positions, July/August
#client4life
but Chris, recipes are easy
Just slap “Paleo” on it and it will work
Just post a Gluten-Free, Nut Free,
Dairy Free, Egg Free,Vegan Ice Cream
Sundae and you’ll get love.
so lets talk B2B
create blog posts inspired by KW research
add images to enhance article
grab those keywords
good sales pitch
how to make a sales pitch
great sales pitches
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
sales pitches
what is a sales pitch
sale pitch
how to get sales
salespitch
how to be great at sales
make sales
what is sales pitch
how to close a sales pitch
sales pitch ideas
how to be good in sales
best sales pitch ever
define sales pitch
sales speech examples
sale presentation
how to be a great salesman
sales speech outline
examples of a sales pitch
how to make more sales
sales pitch sample
sales pitch examples
sales presentation
how to make a good blog
examples of sales pitch
example of a sales pitch
business pitch presentation
sample sales pitch
example sales pitch
sales pitch script example
sales pitches examples
example of sales pitch
how to become a great salesman
sales pitch example
sales pitch email
how to make a good business
7 steps to a sale
steps for sale
7 steps of a sale
successful sales tips
good sales pitch
how to make a sales pitch
great sales pitches
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
sales pitches
what is a sales pitch
sale pitch
how to get sales
salespitch
how to be great at sales
make sales
what is sales pitch
how to close a sales pitch
sales pitch ideas
how to be good in sales
best sales pitch ever
define sales pitch
sales speech examples
sale presentation
how to be a great salesman
sales speech outline
examples of a sales pitch
how to make more sales
sales pitch sample
sales pitch examples
sales presentation
how to make a good blog
examples of sales pitch
example of a sales pitch
business pitch presentation
sample sales pitch
example sales pitch
sales pitch script example
sales pitches examples
example of sales pitch
how to become a great salesman
sales pitch example
sales pitch email
how to make a good business
7 steps to a sale
steps for sale
7 steps of a sale
successful sales tips
good sales pitch
how to make a sales pitch
great sales pitches
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
sales pitches
what is a sales pitch
sale pitch
how to get sales
salespitch
how to be great at sales
make sales
what is sales pitch
how to close a sales pitch
sales pitch ideas
how to be good in sales
best sales pitch ever
define sales pitch
sales speech examples
sale presentation
how to be a great salesman
sales speech outline
examples of a sales pitch
how to make more sales
sales pitch sample
sales pitch examples
sales presentation
how to make a good blog
examples of sales pitch
example of a sales pitch
business pitch presentation
sample sales pitch
example sales pitch
sales pitch script example
sales pitches examples
example of sales pitch
how to become a great salesman
sales pitch example
sales pitch email
how to make a good business
7 steps to a sale
steps for sale
7 steps of a sale
successful sales tips
good sales pitch
how to make a sales pitch
great sales pitches
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
sales pitches
what is a sales pitch
sale pitch
how to get sales
salespitch
how to be great at sales
make sales
what is sales pitch
how to close a sales pitch
sales pitch ideas
how to be good in sales
best sales pitch ever
define sales pitch
sales speech examples
sale presentation
how to be a great salesman
sales speech outline
examples of a sales pitch
how to make more sales
sales pitch sample
sales pitch examples
sales presentation
how to make a good blog
examples of sales pitch
example of a sales pitch
business pitch presentation
sample sales pitch
example sales pitch
sales pitch script example
sales pitches examples
example of sales pitch
how to become a great salesman
sales pitch example
sales pitch email
how to make a good business
7 steps to a sale
steps for sale
7 steps of a sale
successful sales tips
good sales pitch
how to make a sales pitch
great sales pitches
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
sales pitches
what is a sales pitch
sale pitch
how to get sales
salespitch
how to be great at sales
make sales
what is sales pitch
how to close a sales pitch
sales pitch ideas
how to be good in sales
best sales pitch ever
define sales pitch
sales speech examples
sale presentation
how to be a great salesman
sales speech outline
examples of a sales pitch
how to make more sales
sales pitch sample
sales pitch examples
sales presentation
how to make a good blog
examples of sales pitch
example of a sales pitch
business pitch presentation
sample sales pitch
example sales pitch
sales pitch script example
sales pitches examples
example of sales pitch
how to become a great salesman
sales pitch example
sales pitch email
how to make a good business
7 steps to a sale
steps for sale
7 steps of a sale
successful sales tips
https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html
- Almost 2 yrs old
- 94 keywords inTop 10
- 219 unique keywords
bringing traffic
- Still growing, July had 25
- more keywords ranking
compared to June
- 797 LinkedIn Shares
Never Lose at Content Strategy - SearchLove SD 2015
Keyword planning brings more social too
Never Lose at Content Strategy - SearchLove SD 2015
Increased
Engagem
ent
Top
Converting
in
history
2 mos
Increased
Engagem
ent
Top
Converting
in
history
Rank
organically
4 mos
You know what the client brings up on
every call?
https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html
How many of
these can you
produce?
#client4life
#client4life
Never Lose at Content Strategy - SearchLove SD 2015
http://www.glasses.com/what-is-coachella
http://www.glasses.com/what-is-coachella
not “viral”
http://www.glasses.com/what-is-coachella
A graphic with a purpose
http://www.glasses.com/what-is-coachella
lastly
learn from my mistakes
https://www.defensivedriving.com/road-trip-planner/
this thing Front Paged Reddit!
https://www.defensivedriving.com/road-trip-planner/
it got picked up
it got picked up
it had social promo baked in
https://www.defensivedriving.com/road-trip-planner/
it was useful
https://www.defensivedriving.com/road-trip-planner/
altruistic
https://www.defensivedriving.com/road-trip-planner/
it had all the ingredients
https://www.defensivedriving.com/road-trip-planner/
or did it?
https://www.defensivedriving.com/road-trip-planner/
you tell me?
#NOTclient4life
What was it missing?
https://www.defensivedriving.com/road-trip-planner/
SEO 101
SEO 101
SEO 101
SEO 101
SEO 101
SEO 101
Did he say keyword research?
It is not optimized for Keywords
Remember?
Did he say keyword research?The Good news is, it can be fixed
So there you have it
those tactics were not Mind Blowing
but Results are!
And I am hoping that if you take away one thing
it is to take a little more time
actually, a lot more TIME
to ensure you get this
#client4life
and not this
#NOTclient4life
#client4life
most importantly, this.
Chris Bennett - CEO
chris@97thfloor.com
@chrisbennett

Contenu connexe

Tendances

Go Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copyGo Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copyJoanna Wiebe
 
9 ways your auto shop can attract customers on social media
9 ways your auto shop can attract customers on social media9 ways your auto shop can attract customers on social media
9 ways your auto shop can attract customers on social mediaMoving Targets
 
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
 
Great Text Ads- SMX East 2011
Great Text Ads- SMX East 2011Great Text Ads- SMX East 2011
Great Text Ads- SMX East 2011Elizabeth Marsten
 
20 tips to supercharge your facebook page (Part - 1_
20 tips to supercharge your facebook page (Part - 1_20 tips to supercharge your facebook page (Part - 1_
20 tips to supercharge your facebook page (Part - 1_Aditya Sharma
 
Drone Videos and Their Effect on Social Media and Content Marketing
Drone Videos and Their Effect on Social Media and Content MarketingDrone Videos and Their Effect on Social Media and Content Marketing
Drone Videos and Their Effect on Social Media and Content Marketingsemrush_webinars
 
Phil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metricsPhil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metricsPhil Nottingham
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsKissmetrics on SlideShare
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...TopRank Marketing Agency
 
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...semrush_webinars
 
Introduction to Inbound Marketing
Introduction to Inbound MarketingIntroduction to Inbound Marketing
Introduction to Inbound MarketingDanny Chan
 
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmersmultifamily-social-media
 
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsAgency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsIMPACT Branding & Design LLC
 
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
 
Is Your Content Resonating? How to Build Connections With Content
Is Your Content Resonating? How to  Build Connections With ContentIs Your Content Resonating? How to  Build Connections With Content
Is Your Content Resonating? How to Build Connections With ContentUberflip
 
Modular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesModular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
 

Tendances (20)

Web Writing 101
Web Writing 101Web Writing 101
Web Writing 101
 
Go Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copyGo Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copy
 
9 ways your auto shop can attract customers on social media
9 ways your auto shop can attract customers on social media9 ways your auto shop can attract customers on social media
9 ways your auto shop can attract customers on social media
 
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
 
email samples
email samplesemail samples
email samples
 
Great Text Ads- SMX East 2011
Great Text Ads- SMX East 2011Great Text Ads- SMX East 2011
Great Text Ads- SMX East 2011
 
20 tips to supercharge your facebook page (Part - 1_
20 tips to supercharge your facebook page (Part - 1_20 tips to supercharge your facebook page (Part - 1_
20 tips to supercharge your facebook page (Part - 1_
 
Drone Videos and Their Effect on Social Media and Content Marketing
Drone Videos and Their Effect on Social Media and Content MarketingDrone Videos and Their Effect on Social Media and Content Marketing
Drone Videos and Their Effect on Social Media and Content Marketing
 
Phil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metricsPhil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metrics
 
Social Media Bootcamp - Introduction
Social Media Bootcamp - IntroductionSocial Media Bootcamp - Introduction
Social Media Bootcamp - Introduction
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 Months
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
 
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...
 
Introduction to Inbound Marketing
Introduction to Inbound MarketingIntroduction to Inbound Marketing
Introduction to Inbound Marketing
 
TOP 10 Social Media Advertising Hacks of ALL TIME
TOP 10 Social Media Advertising Hacks of ALL TIMETOP 10 Social Media Advertising Hacks of ALL TIME
TOP 10 Social Media Advertising Hacks of ALL TIME
 
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
 
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsAgency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
 
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...
 
Is Your Content Resonating? How to Build Connections With Content
Is Your Content Resonating? How to  Build Connections With ContentIs Your Content Resonating? How to  Build Connections With Content
Is Your Content Resonating? How to Build Connections With Content
 
Modular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesModular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target Audiences
 

En vedette

Case Study 1: Peanut Butter is Tainted
Case Study 1: Peanut Butter is TaintedCase Study 1: Peanut Butter is Tainted
Case Study 1: Peanut Butter is Taintedsumagondi
 
Reflexión Académica en Diseño y Comunicación
Reflexión Académica en Diseño y Comunicación Reflexión Académica en Diseño y Comunicación
Reflexión Académica en Diseño y Comunicación Federico Gabriel Gutierrez
 
Baloise@promerit talentmanagementinsightsfinal
Baloise@promerit talentmanagementinsightsfinalBaloise@promerit talentmanagementinsightsfinal
Baloise@promerit talentmanagementinsightsfinalMarcus Fischer
 
Stellenbosch Lodge Wedding & Functions 2011
Stellenbosch Lodge Wedding & Functions 2011Stellenbosch Lodge Wedding & Functions 2011
Stellenbosch Lodge Wedding & Functions 2011stblodge
 
Catalogo metales maestranza
Catalogo metales maestranzaCatalogo metales maestranza
Catalogo metales maestranzamvarelal
 
Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin
Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin
Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin Lara Isabel Gracia Martín
 
Artraction, une entité de Démarche, Genève
Artraction, une entité de Démarche, GenèveArtraction, une entité de Démarche, Genève
Artraction, une entité de Démarche, GenèveEileen Weinberg
 
4 formulario diagnostico ss
4 formulario diagnostico ss4 formulario diagnostico ss
4 formulario diagnostico ssSSMN
 
Programma sagra ciapinabò 2014 - Carignano
Programma sagra ciapinabò 2014 - CarignanoProgramma sagra ciapinabò 2014 - Carignano
Programma sagra ciapinabò 2014 - CarignanoQuotidiano Piemontese
 
Simple english editors meeting
Simple english editors meetingSimple english editors meeting
Simple english editors meetingVal Swisher
 
2012 Annual Update - NYRR
2012 Annual Update - NYRR2012 Annual Update - NYRR
2012 Annual Update - NYRRRon Hershco
 
ITU News Issue 1 2007 - Sharing out spectrum for ENG
ITU News Issue 1 2007 - Sharing out spectrum for ENGITU News Issue 1 2007 - Sharing out spectrum for ENG
ITU News Issue 1 2007 - Sharing out spectrum for ENGRoger G Bunch
 

En vedette (20)

Case Study 1: Peanut Butter is Tainted
Case Study 1: Peanut Butter is TaintedCase Study 1: Peanut Butter is Tainted
Case Study 1: Peanut Butter is Tainted
 
boco Express Line
boco Express Lineboco Express Line
boco Express Line
 
Reflexión Académica en Diseño y Comunicación
Reflexión Académica en Diseño y Comunicación Reflexión Académica en Diseño y Comunicación
Reflexión Académica en Diseño y Comunicación
 
Baloise@promerit talentmanagementinsightsfinal
Baloise@promerit talentmanagementinsightsfinalBaloise@promerit talentmanagementinsightsfinal
Baloise@promerit talentmanagementinsightsfinal
 
Isaca
IsacaIsaca
Isaca
 
Stellenbosch Lodge Wedding & Functions 2011
Stellenbosch Lodge Wedding & Functions 2011Stellenbosch Lodge Wedding & Functions 2011
Stellenbosch Lodge Wedding & Functions 2011
 
Catalogo metales maestranza
Catalogo metales maestranzaCatalogo metales maestranza
Catalogo metales maestranza
 
Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin
Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin
Tutorial Iniciación en edición de vídeo con Pinnacle VideoSpin
 
Riege corporate and Scope Brochure EN
Riege corporate and Scope Brochure ENRiege corporate and Scope Brochure EN
Riege corporate and Scope Brochure EN
 
Artraction, une entité de Démarche, Genève
Artraction, une entité de Démarche, GenèveArtraction, une entité de Démarche, Genève
Artraction, une entité de Démarche, Genève
 
4 formulario diagnostico ss
4 formulario diagnostico ss4 formulario diagnostico ss
4 formulario diagnostico ss
 
la dupla Escalona-Insulza en la internas PS
la dupla Escalona-Insulza en la internas PSla dupla Escalona-Insulza en la internas PS
la dupla Escalona-Insulza en la internas PS
 
Programma sagra ciapinabò 2014 - Carignano
Programma sagra ciapinabò 2014 - CarignanoProgramma sagra ciapinabò 2014 - Carignano
Programma sagra ciapinabò 2014 - Carignano
 
jmbfs-0560-mukherjee
jmbfs-0560-mukherjeejmbfs-0560-mukherjee
jmbfs-0560-mukherjee
 
Spaa
SpaaSpaa
Spaa
 
Simple english editors meeting
Simple english editors meetingSimple english editors meeting
Simple english editors meeting
 
2012 Annual Update - NYRR
2012 Annual Update - NYRR2012 Annual Update - NYRR
2012 Annual Update - NYRR
 
Internet de las Cosas
Internet de las CosasInternet de las Cosas
Internet de las Cosas
 
ITU News Issue 1 2007 - Sharing out spectrum for ENG
ITU News Issue 1 2007 - Sharing out spectrum for ENGITU News Issue 1 2007 - Sharing out spectrum for ENG
ITU News Issue 1 2007 - Sharing out spectrum for ENG
 
Andrés montoro
Andrés     montoroAndrés     montoro
Andrés montoro
 

Similaire à Never Lose at Content Strategy - SearchLove SD 2015

BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...
BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...
BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...BrightEdge Technologies
 
10 Sales Tips for How to Sell More by Selling Less
10 Sales Tips for How to Sell More by Selling Less10 Sales Tips for How to Sell More by Selling Less
10 Sales Tips for How to Sell More by Selling LessSalesScripter
 
10 Tips for How to Build More Rapport with Sales Prospects
10 Tips for How to Build More Rapport with Sales Prospects10 Tips for How to Build More Rapport with Sales Prospects
10 Tips for How to Build More Rapport with Sales ProspectsSalesScripter
 
5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your Business5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
 
Does Cold Calling Still Work?
Does Cold Calling Still Work?Does Cold Calling Still Work?
Does Cold Calling Still Work?SalesScripter
 
How to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS MarketsHow to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS MarketsUberflip
 
Sales Hacker Series Boston - Leveraging your Crew - Guru Mahendran
Sales Hacker Series Boston - Leveraging your Crew - Guru MahendranSales Hacker Series Boston - Leveraging your Crew - Guru Mahendran
Sales Hacker Series Boston - Leveraging your Crew - Guru MahendranSales Hacker
 
How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsSalesScripter
 
Do Crappy Sales Email Templates Lead To More Revenue?
Do Crappy Sales Email Templates Lead To More Revenue?Do Crappy Sales Email Templates Lead To More Revenue?
Do Crappy Sales Email Templates Lead To More Revenue?HubSpot
 
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyDigital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
 
How to Differentiate as a Top Candidate in Sales
How to Differentiate as a Top Candidate in SalesHow to Differentiate as a Top Candidate in Sales
How to Differentiate as a Top Candidate in SalesDiana YK Chan, MBA
 
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
 
Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...
Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...
Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...Turing Fest
 
Growing Your Manufacturing Business with Modern Marketing and Sales
Growing Your Manufacturing Business with Modern Marketing and SalesGrowing Your Manufacturing Business with Modern Marketing and Sales
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
 
Lead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy CrestodinaLead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy CrestodinaAnton Shulke
 
Onboarding New Sales Resources Doesn't Need to be So Difficult
Onboarding New Sales Resources Doesn't Need to be So DifficultOnboarding New Sales Resources Doesn't Need to be So Difficult
Onboarding New Sales Resources Doesn't Need to be So DifficultSalesScripter
 
SalesJam 4.0 Full Presentation
SalesJam 4.0 Full PresentationSalesJam 4.0 Full Presentation
SalesJam 4.0 Full PresentationExitEvent
 
Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
 
Archives from my sales and marketing blog part two
Archives from my sales and marketing blog part twoArchives from my sales and marketing blog part two
Archives from my sales and marketing blog part twoDan Galante
 

Similaire à Never Lose at Content Strategy - SearchLove SD 2015 (20)

BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...
BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...
BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance ...
 
10 Sales Tips for How to Sell More by Selling Less
10 Sales Tips for How to Sell More by Selling Less10 Sales Tips for How to Sell More by Selling Less
10 Sales Tips for How to Sell More by Selling Less
 
10 Tips for How to Build More Rapport with Sales Prospects
10 Tips for How to Build More Rapport with Sales Prospects10 Tips for How to Build More Rapport with Sales Prospects
10 Tips for How to Build More Rapport with Sales Prospects
 
5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your Business5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your Business
 
Does Cold Calling Still Work?
Does Cold Calling Still Work?Does Cold Calling Still Work?
Does Cold Calling Still Work?
 
How to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS MarketsHow to Educate and Convert in Competitive SaaS Markets
How to Educate and Convert in Competitive SaaS Markets
 
Sales Hacker Series Boston - Leveraging your Crew - Guru Mahendran
Sales Hacker Series Boston - Leveraging your Crew - Guru MahendranSales Hacker Series Boston - Leveraging your Crew - Guru Mahendran
Sales Hacker Series Boston - Leveraging your Crew - Guru Mahendran
 
How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales Systems
 
Do Crappy Sales Email Templates Lead To More Revenue?
Do Crappy Sales Email Templates Lead To More Revenue?Do Crappy Sales Email Templates Lead To More Revenue?
Do Crappy Sales Email Templates Lead To More Revenue?
 
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyDigital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy
 
How to Differentiate as a Top Candidate in Sales
How to Differentiate as a Top Candidate in SalesHow to Differentiate as a Top Candidate in Sales
How to Differentiate as a Top Candidate in Sales
 
Tips and tricks to write a good pov
Tips and tricks to write a good povTips and tricks to write a good pov
Tips and tricks to write a good pov
 
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
 
Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...
Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...
Depesh Mandalia — The Acquisition Marketing Puzzle Most Fail to Complete (Tur...
 
Growing Your Manufacturing Business with Modern Marketing and Sales
Growing Your Manufacturing Business with Modern Marketing and SalesGrowing Your Manufacturing Business with Modern Marketing and Sales
Growing Your Manufacturing Business with Modern Marketing and Sales
 
Lead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy CrestodinaLead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy Crestodina
 
Onboarding New Sales Resources Doesn't Need to be So Difficult
Onboarding New Sales Resources Doesn't Need to be So DifficultOnboarding New Sales Resources Doesn't Need to be So Difficult
Onboarding New Sales Resources Doesn't Need to be So Difficult
 
SalesJam 4.0 Full Presentation
SalesJam 4.0 Full PresentationSalesJam 4.0 Full Presentation
SalesJam 4.0 Full Presentation
 
Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe
 
Archives from my sales and marketing blog part two
Archives from my sales and marketing blog part twoArchives from my sales and marketing blog part two
Archives from my sales and marketing blog part two
 

Plus de 97th Floor

Link Building at Scale: Big Links with a Tiny Team
Link Building at Scale: Big Links with a Tiny TeamLink Building at Scale: Big Links with a Tiny Team
Link Building at Scale: Big Links with a Tiny Team97th Floor
 
Experimental Marketing
Experimental MarketingExperimental Marketing
Experimental Marketing97th Floor
 
Rethinking Company and Culture
Rethinking Company and CultureRethinking Company and Culture
Rethinking Company and Culture97th Floor
 
Evolution of the Influencer Economy: How to Activate Brand Ambassadors
Evolution of the Influencer Economy: How to Activate Brand AmbassadorsEvolution of the Influencer Economy: How to Activate Brand Ambassadors
Evolution of the Influencer Economy: How to Activate Brand Ambassadors97th Floor
 
Radical Transparency
Radical TransparencyRadical Transparency
Radical Transparency97th Floor
 
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...97th Floor
 
Dreamforce 2018: Future Proof Your Marketing
Dreamforce 2018: Future Proof Your MarketingDreamforce 2018: Future Proof Your Marketing
Dreamforce 2018: Future Proof Your Marketing97th Floor
 
Big Time SEO Tactics, Featured Snippets and TF-IDF
Big Time SEO Tactics, Featured Snippets and TF-IDFBig Time SEO Tactics, Featured Snippets and TF-IDF
Big Time SEO Tactics, Featured Snippets and TF-IDF97th Floor
 
[Workshop] Paid Search Landing Page Optimization
[Workshop] Paid Search Landing Page Optimization[Workshop] Paid Search Landing Page Optimization
[Workshop] Paid Search Landing Page Optimization97th Floor
 
[Webinar] Do This, Not That: Design for Non-Designers
[Webinar] Do This, Not That: Design for Non-Designers[Webinar] Do This, Not That: Design for Non-Designers
[Webinar] Do This, Not That: Design for Non-Designers97th Floor
 
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...97th Floor
 
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data97th Floor
 
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets[Webinar] Rank Zero: Beating Your Competition with Featured Snippets
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets97th Floor
 
5 Google Analytics Hacks
5 Google Analytics Hacks5 Google Analytics Hacks
5 Google Analytics Hacks97th Floor
 
[Webinar] Blocking Spam Efficiently in Google Analytics
[Webinar] Blocking Spam Efficiently in Google Analytics[Webinar] Blocking Spam Efficiently in Google Analytics
[Webinar] Blocking Spam Efficiently in Google Analytics97th Floor
 
[Workshop] Turning Paid Traffic Into Paying Customers
[Workshop] Turning Paid Traffic Into Paying Customers[Workshop] Turning Paid Traffic Into Paying Customers
[Workshop] Turning Paid Traffic Into Paying Customers97th Floor
 
[Webinar] SEO Metrics That Matter (and Those That Do Not)
[Webinar] SEO Metrics That Matter (and Those That Do Not)[Webinar] SEO Metrics That Matter (and Those That Do Not)
[Webinar] SEO Metrics That Matter (and Those That Do Not)97th Floor
 
[Webinar] Advanced Google Analytics
[Webinar] Advanced Google Analytics[Webinar] Advanced Google Analytics
[Webinar] Advanced Google Analytics97th Floor
 
[Webinar] Advanced Keyword Research
[Webinar] Advanced Keyword Research[Webinar] Advanced Keyword Research
[Webinar] Advanced Keyword Research97th Floor
 
[Workshop] Compounding SEO Wins
[Workshop] Compounding SEO Wins[Workshop] Compounding SEO Wins
[Workshop] Compounding SEO Wins97th Floor
 

Plus de 97th Floor (20)

Link Building at Scale: Big Links with a Tiny Team
Link Building at Scale: Big Links with a Tiny TeamLink Building at Scale: Big Links with a Tiny Team
Link Building at Scale: Big Links with a Tiny Team
 
Experimental Marketing
Experimental MarketingExperimental Marketing
Experimental Marketing
 
Rethinking Company and Culture
Rethinking Company and CultureRethinking Company and Culture
Rethinking Company and Culture
 
Evolution of the Influencer Economy: How to Activate Brand Ambassadors
Evolution of the Influencer Economy: How to Activate Brand AmbassadorsEvolution of the Influencer Economy: How to Activate Brand Ambassadors
Evolution of the Influencer Economy: How to Activate Brand Ambassadors
 
Radical Transparency
Radical TransparencyRadical Transparency
Radical Transparency
 
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...
 
Dreamforce 2018: Future Proof Your Marketing
Dreamforce 2018: Future Proof Your MarketingDreamforce 2018: Future Proof Your Marketing
Dreamforce 2018: Future Proof Your Marketing
 
Big Time SEO Tactics, Featured Snippets and TF-IDF
Big Time SEO Tactics, Featured Snippets and TF-IDFBig Time SEO Tactics, Featured Snippets and TF-IDF
Big Time SEO Tactics, Featured Snippets and TF-IDF
 
[Workshop] Paid Search Landing Page Optimization
[Workshop] Paid Search Landing Page Optimization[Workshop] Paid Search Landing Page Optimization
[Workshop] Paid Search Landing Page Optimization
 
[Webinar] Do This, Not That: Design for Non-Designers
[Webinar] Do This, Not That: Design for Non-Designers[Webinar] Do This, Not That: Design for Non-Designers
[Webinar] Do This, Not That: Design for Non-Designers
 
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...
 
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data
 
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets[Webinar] Rank Zero: Beating Your Competition with Featured Snippets
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets
 
5 Google Analytics Hacks
5 Google Analytics Hacks5 Google Analytics Hacks
5 Google Analytics Hacks
 
[Webinar] Blocking Spam Efficiently in Google Analytics
[Webinar] Blocking Spam Efficiently in Google Analytics[Webinar] Blocking Spam Efficiently in Google Analytics
[Webinar] Blocking Spam Efficiently in Google Analytics
 
[Workshop] Turning Paid Traffic Into Paying Customers
[Workshop] Turning Paid Traffic Into Paying Customers[Workshop] Turning Paid Traffic Into Paying Customers
[Workshop] Turning Paid Traffic Into Paying Customers
 
[Webinar] SEO Metrics That Matter (and Those That Do Not)
[Webinar] SEO Metrics That Matter (and Those That Do Not)[Webinar] SEO Metrics That Matter (and Those That Do Not)
[Webinar] SEO Metrics That Matter (and Those That Do Not)
 
[Webinar] Advanced Google Analytics
[Webinar] Advanced Google Analytics[Webinar] Advanced Google Analytics
[Webinar] Advanced Google Analytics
 
[Webinar] Advanced Keyword Research
[Webinar] Advanced Keyword Research[Webinar] Advanced Keyword Research
[Webinar] Advanced Keyword Research
 
[Workshop] Compounding SEO Wins
[Workshop] Compounding SEO Wins[Workshop] Compounding SEO Wins
[Workshop] Compounding SEO Wins
 

Dernier

Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Accountcashapp
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"Theoda Metcalf
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 

Dernier (20)

Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Account
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 

Never Lose at Content Strategy - SearchLove SD 2015

  • 1. HOW TO NEVER LOSE AT CONTENT STRATEGY#searchlove
  • 2. or
  • 3. HOW TO NEVER GO VIRAL YET ALWAYS WIN
  • 4. Usually I speak on big, fun visual content
  • 5. and I am worried that it misdirected some of you
  • 6. it was never my intentions
  • 7. I warned about it in 2011 http://www.slideshare.net/97thfloor/how-not-to-fail-at-link-bait-chris-bennett-97th-floor-seopro-boston
  • 10. you are trying to make this
  • 12. when it really takes this
  • 16. I don’t care about content types
  • 17. I care about results
  • 18. and they agree with me
  • 19. Wil has been telling you this for years http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version
  • 20. So today I want to focus on results
  • 21. because that mindset transformed
  • 22. we stopped selling individual ingredients
  • 24. this trickled to how we do our contracts
  • 26. it changed how we managed the client
  • 28. it completely changed our culture
  • 29. it completely changed our culture https://www.97thfloor.com/blog/were-going-rowe/
  • 30. Needless to say we think it is a big deal
  • 31. Let’s go through some case studies
  • 32. bake promo into your content
  • 35. but I want to revisit
  • 36. because it has been so FREAKING successful
  • 38. why?
  • 40. it isn’t just a list of O.C.Tanners prospects
  • 42. who ensures the companies listed are legit
  • 43. they also gives us additional real estate
  • 45. it is based on sound research
  • 47. it’s got a physical award
  • 48. because this ONE campaign satisfies every KPI
  • 50. I have been struggling with this next section
  • 51. because this ONE strategy, that can guarantee success
  • 52. You learned it on Day 1
  • 53. Did he say keyword research?The 90’s called and they want their Keyword Research back
  • 54. 1999 Called and they want their Keyword Research back. Did he say keyword research?
  • 55. First add 3 hours to the 5 mins you allocated to keyword research
  • 56. Start with whatever tool you like https://serps.com/tools/keywords http://seo.demos.monkeylearn.com/ http://ubersuggest.org/
  • 57. Please don’t just type in a phrase in Adwords Planner and call it a day
  • 58. Get the biggest freaking list possible
  • 59. We grabbed 4,333 around Smoothies/Recipes
  • 60. Make one tab, sorted by KOB
  • 61. our KOB formula Searches x Bid = Benefit x =
  • 62. our KOB formula = Benefit ÷ Difficulty = KOB ÷
  • 63. lastly add human intervention to weigh Domain Authority
  • 64. right now some of you are thinking #tangent
  • 65. and we have clients that say “We already did keyword research. Now go make me something pretty!” #tangent
  • 66. “We already did keyword research, here is the list. Now go make me something pretty.” #tangent
  • 67. but we get into the weeds #tangent
  • 68. and BAM! - by prioritizing KOB #tangent
  • 69. Make tabs of Subgroups for each theme
  • 70. and sort by KOB
  • 71. Your research will dictate your ideas
  • 73. case study - Kale
  • 77. - 302 Different Keywords bringing traffic - 75 Keywords in the top 10 - 1,300 visits a day #client4life
  • 78. case study - Peanut Butter Smoothies
  • 80. - 1,300 Different Keywords bringing traffic - 100 Keywords in the top 10 - 1,100 visits a day #client4life
  • 81. Total Rankings - June - 3,728 July - 3,975 All other recipes + Total ranking positions, July/August #client4life
  • 82. but Chris, recipes are easy
  • 83. Just slap “Paleo” on it and it will work
  • 84. Just post a Gluten-Free, Nut Free, Dairy Free, Egg Free,Vegan Ice Cream Sundae and you’ll get love.
  • 86. create blog posts inspired by KW research add images to enhance article
  • 87. grab those keywords good sales pitch how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations sales pitches what is a sales pitch sale pitch how to get sales salespitch how to be great at sales make sales what is sales pitch how to close a sales pitch sales pitch ideas how to be good in sales best sales pitch ever define sales pitch sales speech examples sale presentation how to be a great salesman sales speech outline examples of a sales pitch how to make more sales sales pitch sample sales pitch examples sales presentation how to make a good blog examples of sales pitch example of a sales pitch business pitch presentation sample sales pitch example sales pitch sales pitch script example sales pitches examples example of sales pitch how to become a great salesman sales pitch example sales pitch email how to make a good business 7 steps to a sale steps for sale 7 steps of a sale successful sales tips good sales pitch how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations sales pitches what is a sales pitch sale pitch how to get sales salespitch how to be great at sales make sales what is sales pitch how to close a sales pitch sales pitch ideas how to be good in sales best sales pitch ever define sales pitch sales speech examples sale presentation how to be a great salesman sales speech outline examples of a sales pitch how to make more sales sales pitch sample sales pitch examples sales presentation how to make a good blog examples of sales pitch example of a sales pitch business pitch presentation sample sales pitch example sales pitch sales pitch script example sales pitches examples example of sales pitch how to become a great salesman sales pitch example sales pitch email how to make a good business 7 steps to a sale steps for sale 7 steps of a sale successful sales tips good sales pitch how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations sales pitches what is a sales pitch sale pitch how to get sales salespitch how to be great at sales make sales what is sales pitch how to close a sales pitch sales pitch ideas how to be good in sales best sales pitch ever define sales pitch sales speech examples sale presentation how to be a great salesman sales speech outline examples of a sales pitch how to make more sales sales pitch sample sales pitch examples sales presentation how to make a good blog examples of sales pitch example of a sales pitch business pitch presentation sample sales pitch example sales pitch sales pitch script example sales pitches examples example of sales pitch how to become a great salesman sales pitch example sales pitch email how to make a good business 7 steps to a sale steps for sale 7 steps of a sale successful sales tips good sales pitch how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations sales pitches what is a sales pitch sale pitch how to get sales salespitch how to be great at sales make sales what is sales pitch how to close a sales pitch sales pitch ideas how to be good in sales best sales pitch ever define sales pitch sales speech examples sale presentation how to be a great salesman sales speech outline examples of a sales pitch how to make more sales sales pitch sample sales pitch examples sales presentation how to make a good blog examples of sales pitch example of a sales pitch business pitch presentation sample sales pitch example sales pitch sales pitch script example sales pitches examples example of sales pitch how to become a great salesman sales pitch example sales pitch email how to make a good business 7 steps to a sale steps for sale 7 steps of a sale successful sales tips good sales pitch how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations sales pitches what is a sales pitch sale pitch how to get sales salespitch how to be great at sales make sales what is sales pitch how to close a sales pitch sales pitch ideas how to be good in sales best sales pitch ever define sales pitch sales speech examples sale presentation how to be a great salesman sales speech outline examples of a sales pitch how to make more sales sales pitch sample sales pitch examples sales presentation how to make a good blog examples of sales pitch example of a sales pitch business pitch presentation sample sales pitch example sales pitch sales pitch script example sales pitches examples example of sales pitch how to become a great salesman sales pitch example sales pitch email how to make a good business 7 steps to a sale steps for sale 7 steps of a sale successful sales tips
  • 88. https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html - Almost 2 yrs old - 94 keywords inTop 10 - 219 unique keywords bringing traffic - Still growing, July had 25 - more keywords ranking compared to June - 797 LinkedIn Shares
  • 90. Keyword planning brings more social too
  • 94. You know what the client brings up on every call?
  • 102. lastly
  • 103. learn from my mistakes https://www.defensivedriving.com/road-trip-planner/
  • 104. this thing Front Paged Reddit! https://www.defensivedriving.com/road-trip-planner/
  • 107. it had social promo baked in https://www.defensivedriving.com/road-trip-planner/
  • 110. it had all the ingredients https://www.defensivedriving.com/road-trip-planner/
  • 113. What was it missing?
  • 115. Did he say keyword research? It is not optimized for Keywords Remember?
  • 116. Did he say keyword research?The Good news is, it can be fixed
  • 117. So there you have it
  • 118. those tactics were not Mind Blowing
  • 120. And I am hoping that if you take away one thing
  • 121. it is to take a little more time
  • 122. actually, a lot more TIME
  • 123. to ensure you get this #client4life
  • 126. Chris Bennett - CEO chris@97thfloor.com @chrisbennett