This is the powerpoint of the talk given in the Sydney University Inspire Postgraduate event. In this talk I have briefly describe how to use social media (Google Scholar, Academia, Reseasrchgate, LinkedIn, Twitter, Quora etc.) to increase researchers' online presence. I have also explain a few tips on how to do search engine optimization for researchers' academic website so that they can be ranked higher for their research keywords.
99 scholars - increase your online research visibility
1. Dr.Dr.Dr.Dr. Patrick ChuPatrick ChuPatrick ChuPatrick Chu
Founder and Chairman of 99ScholarsFounder and Chairman of 99ScholarsFounder and Chairman of 99ScholarsFounder and Chairman of 99Scholars
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Increase your online research visibilityIncrease your online research visibilityIncrease your online research visibilityIncrease your online research visibility
2. 2
Academics spent their whole life doing research andAcademics spent their whole life doing research andAcademics spent their whole life doing research andAcademics spent their whole life doing research and
writing papers, butwriting papers, butwriting papers, butwriting papers, but …………
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3. Have you wondered how others find out your work?Have you wondered how others find out your work?Have you wondered how others find out your work?Have you wondered how others find out your work?
1.1.1.1. References in journal articlesReferences in journal articlesReferences in journal articlesReferences in journal articles
2.2.2.2. Conferences/seminarsConferences/seminarsConferences/seminarsConferences/seminars
3.3.3.3. Online social media accountsOnline social media accountsOnline social media accountsOnline social media accounts
4.4.4.4. Google SearchGoogle SearchGoogle SearchGoogle Search
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4. What kind of keywords can others find you?What kind of keywords can others find you?What kind of keywords can others find you?What kind of keywords can others find you?
1.1.1.1. Full nameFull nameFull nameFull name (e.g., Patrick Chu)(e.g., Patrick Chu)(e.g., Patrick Chu)(e.g., Patrick Chu)
2.2.2.2. Area of researchArea of researchArea of researchArea of research (e.g.,(e.g.,(e.g.,(e.g., bilingual tonebilingual tonebilingual tonebilingual tone))))
3.3.3.3. SurnameSurnameSurnameSurname (e.g., Chu)(e.g., Chu)(e.g., Chu)(e.g., Chu)
4.4.4.4. Surname + area of researchSurname + area of researchSurname + area of researchSurname + area of research (e.g., Chu linguistics)(e.g., Chu linguistics)(e.g., Chu linguistics)(e.g., Chu linguistics)
5.5.5.5. University + area of researchUniversity + area of researchUniversity + area of researchUniversity + area of research (e.g., CUHK phonetics)(e.g., CUHK phonetics)(e.g., CUHK phonetics)(e.g., CUHK phonetics)
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5. Papers cannot be found by others in Google easilyPapers cannot be found by others in Google easilyPapers cannot be found by others in Google easilyPapers cannot be found by others in Google easily …………
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6. 6
Actually, there are many online platforms for them toActually, there are many online platforms for them toActually, there are many online platforms for them toActually, there are many online platforms for them to
exposure their work.exposure their work.exposure their work.exposure their work.
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9. Academia.eduAcademia.eduAcademia.eduAcademia.edu
–––– social networking platform to share researchsocial networking platform to share researchsocial networking platform to share researchsocial networking platform to share research
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12. SlideshareSlideshareSlideshareSlideshare –––– share your Powerpoint slidesshare your Powerpoint slidesshare your Powerpoint slidesshare your Powerpoint slides
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14. Quora - Q & A platformQuora - Q & A platformQuora - Q & A platformQuora - Q & A platform
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15. GoodreadsGoodreadsGoodreadsGoodreads –––– social networking platform for book loverssocial networking platform for book loverssocial networking platform for book loverssocial networking platform for book lovers
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16. Academic event platform for scholarsAcademic event platform for scholarsAcademic event platform for scholarsAcademic event platform for scholars
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22. Some major factors affecting the ranking of yourSome major factors affecting the ranking of yourSome major factors affecting the ranking of yourSome major factors affecting the ranking of your
websites/articleswebsites/articleswebsites/articleswebsites/articles
1.1.1.1. Frequent updatesFrequent updatesFrequent updatesFrequent updates (e.g. news, blogs)(e.g. news, blogs)(e.g. news, blogs)(e.g. news, blogs)
2.2.2.2. How long your site has been set upHow long your site has been set upHow long your site has been set upHow long your site has been set up
3.3.3.3. Many reputable sites linking to your siteMany reputable sites linking to your siteMany reputable sites linking to your siteMany reputable sites linking to your site (e.g.,(e.g.,(e.g.,(e.g.,
university sites, Wikipedia, Facebook, twitter, Linkedin)university sites, Wikipedia, Facebook, twitter, Linkedin)university sites, Wikipedia, Facebook, twitter, Linkedin)university sites, Wikipedia, Facebook, twitter, Linkedin)
4.4.4.4. Famous people sharing your site in social mediaFamous people sharing your site in social mediaFamous people sharing your site in social mediaFamous people sharing your site in social media
5.5.5.5. Many links to other websitesMany links to other websitesMany links to other websitesMany links to other websites
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23. 1.1.1.1. Use online website making toolsUse online website making toolsUse online website making toolsUse online website making tools (Weebly, Wix, Wordpress)(Weebly, Wix, Wordpress)(Weebly, Wix, Wordpress)(Weebly, Wix, Wordpress)
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Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
24. 2.2.2.2. Put in meta information for each web page and pdf filePut in meta information for each web page and pdf filePut in meta information for each web page and pdf filePut in meta information for each web page and pdf file
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Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
25. 3.3.3.3. Put a detailed description of your researchPut a detailed description of your researchPut a detailed description of your researchPut a detailed description of your research
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Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
http://www.patrickchu.net/research.htmlhttp://www.patrickchu.net/research.htmlhttp://www.patrickchu.net/research.htmlhttp://www.patrickchu.net/research.html
26. 4.4.4.4. Create a resource pageCreate a resource pageCreate a resource pageCreate a resource page (e.g.,(e.g.,(e.g.,(e.g., bibliographies,bibliographies,bibliographies,bibliographies,
conferences, journals, associations, blogs)conferences, journals, associations, blogs)conferences, journals, associations, blogs)conferences, journals, associations, blogs)
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Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
http://www.patrickchu.net/bibliography-on-cantonese-tone-research.htmlhttp://www.patrickchu.net/bibliography-on-cantonese-tone-research.htmlhttp://www.patrickchu.net/bibliography-on-cantonese-tone-research.htmlhttp://www.patrickchu.net/bibliography-on-cantonese-tone-research.html
27. 5.5.5.5. Create links to technical terms, universities,Create links to technical terms, universities,Create links to technical terms, universities,Create links to technical terms, universities,
conferences, papers to help readers to access thoseconferences, papers to help readers to access thoseconferences, papers to help readers to access thoseconferences, papers to help readers to access those
information easilyinformation easilyinformation easilyinformation easily
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Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
http://peterbaehr.99scholars.net/books.htmlhttp://peterbaehr.99scholars.net/books.htmlhttp://peterbaehr.99scholars.net/books.htmlhttp://peterbaehr.99scholars.net/books.html
28. Ways to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your websiteWays to increase the ranking of your website
6.6.6.6. Add relevant references in WikipediaAdd relevant references in WikipediaAdd relevant references in WikipediaAdd relevant references in Wikipedia
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30. VVVVisualiisualiisualiisualisssseeee youryouryouryour complicated research intocomplicated research intocomplicated research intocomplicated research into
interesting comics animations.interesting comics animations.interesting comics animations.interesting comics animations.
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31. Social media sharing of comics animationSocial media sharing of comics animationSocial media sharing of comics animationSocial media sharing of comics animation
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32. Increase your online research visibilityIncrease your online research visibilityIncrease your online research visibilityIncrease your online research visibility
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patrickhk83patrickhk83patrickhk83patrickhk83
patrick@99Scholars.netpatrick@99Scholars.netpatrick@99Scholars.netpatrick@99Scholars.net
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Free consultation through the link in our Twitter!Free consultation through the link in our Twitter!Free consultation through the link in our Twitter!Free consultation through the link in our Twitter!