Stan Phelps eSpeaker Reviews 2019

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"Satisfied employees lead to satisfied customers. Long-term employees lead to long-term relationships with customers." Employee Engagement Matters. This is one of 11 takeaways from the book Green Goldfish 2.0, co-authored with Lauren McGhee. Here's a handful of others: NEED TO GO BEYOND DOLLARS Studies show financial compensation is not a strong long-term motivator for employees. Money can be more of a hindrance than a help. LEADERS CREATE THE EXPERIENCE As many as 75% of employees voluntarily leaving jobs don’t quit their jobs … they quit their bosses. CARING COUNTS IN LARGE AMOUNTS Of 75 possible drivers of engagement, the ONE that was rated as the most important was the extent to which employees believed that their senior management had a sincere interest in their well-being. HEED THE 3B's OF BUILD, BELONG, AND BECOME Green Goldfish fall into three categories: Building: Creating a stable environment where people can thrive Belonging: Enabling high functioning teams and recognizing their efforts Becoming: Empowering employees to learn, give back and take control of their destiny START SMALL, START NOW Start small when adding a signature extra and add more gradually. The best brands are those that boast a whole school of Green Goldfish.

Employee Engagement Matters - Green Goldfish 2.0 Top 11 Takeaways

Stan Phelps

Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience. 2. There is no such thing as just meeting customer expectations. 3. Experience design is the next frontier of marketing and brand building. 4. Marketing is about being so remark-able that people can't just help but talk about you. 5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate. 6. Over-deliver on the things that are valued by your customers and create signature elements of added value. 7. Take care of the customers you have . . . they'll bring you the customers you want. 8. The majority of how we judge others and brands comes down to warmth and competence. 9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer. 10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort. 11. You have to give your customers something to talk about.

Rethinking Marketing - Purple Goldfish 2.0 Top 11 Takeaways

Stan Phelps

Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, "The number of companies who are truly able to achieve competitive separation is depressingly small.” Only about 3% of individuals and organizations have the ability to think and act differently. It's because companies tend to define their strengths and weaknesses using the same measurements and standards as their competitors. This leads to homogeneity, not differentiation. When everyone is trying to build on the same strengths and eliminate the same weaknesses, all companies start to look the same. It's time to reassess weakness. Your organization’s weaknesses are important clues to your most powerful strengths. In the words of my Pink Goldfish coauthor David Rendall, "What makes us weak can also make us strong.” I challenge you to take the assessment below and see where your strengths and weaknesses match up. For example: •Companies can be seen negatively as small and weak... or positively as quick and responsive. •Products can be seen negatively as overpriced... or positively as luxurious. Takeaway - If we truly appreciated our weaknesses, we'd amplify them instead of trying to fix them.

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The Diamond Goldfish is about sales and managing client relationships. Co-authored with Travis Carson and Tony Cooper, it is based on the Diamond Rule and it is powered by Market Force principles. Here's a thumbnail of the minibük: The beginning shares a story about Andre Agassi and Boris Becker. It illuminates the need to see things with a new set of eyes and that "little things" can make a big difference. - We share the evolution of the Diamond Rule and the metaphor of the Goldfish. - We then explore our human biology, examine the impact of pressure and uncover the four behavioral styles (Control, Influence, Power and Authority). - We provide an overview of how the book explores each stage of the sales process using Market Force principles. The last section explains the How. Here we share the process of leveraging the Diamond Rule. We’ll uncover how to M.I.N.E. for diamonds with a four-step process. We conclude with the five biggest takeaways from the book.

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Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.

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Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business. Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design. Contact Stan at stan@purplegoldfish.com or call 919.360.4702.

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