1. How did you use media
technologies in the
construction and
research, planning and
evaluation stages?
Hannah Burgess

2. Construction - Hardware
• Trailer: We filmed all of our footage on a Cannon EOS
550 D SLR camera which ensured that our footage would
be clear and crisp. We also used a tripod to ensure that all
our footage is steady which is essential as we are tying to
achieve a professional look in our poster. It was also
important for us to use especially when we panned across
in the scene with the flowers. The tripod had a specialist
handle to help us achieve the smooth pan that we hoped
to capture. We used the Spot lights that can be seen in the
image to capture the shadows in the garage scene. For the
voice overs we used a special microphone rather than
film it on the camera as it ensured that the sound was not
muffled.

3. Construction - Hardware
• Magazine: We shot all the photo’s for the magazine on
the Cannon EOS 550 DSLR camera, we varied the use of
depth of field with the camera in order to capture varied
shots. By increasing the shutter speed we were able to
capture a very focused still image. When taking the
magazine poster images we combined four images so we
needed to make sure that the lighting and shadows across
the three actors faces and in the background matched.
This was achieved through the use of the spotlights.
• Poster: The image for the poster was again taken on a
Cannon EOS550 DSLR camera which ensured that the
picture was taken in focus.

4. Construction - Software
• Trailer: The production logo for our trailer was created
on LiveType which is a software that enables us to create
moving font. For our trailer we combined it with the
sound of effect of breaking glass as production logo’s
always have sounds. We downloaded the font from dafont
and choose this one because it is edgy and links in with
our film noir genre. In order for us to create our trailer we
used the software Final Cut Express. This allowed us to
have precise control over sound, effects, transitions and
clip length.

5. Construction - Software
• This tool allowed us to clip
scenes with precision exactly
where we wanted to. This
ensured that we were able to
use jump cuts from scenes.
• The pointer tool: This tool
allowed us to select with
precision and insert transitions
and effects. We used this tool
most frequently as it allowed us
to control the positioning of
each of the clips in the trailer.
• The magnifier allowed us to closely
edit our clips with a greater level of
precision than previous.
• The pen tool really benefited us when
editing the sound; we were able to dip
the backing music at specific points in
order for the dialogue to be more
prominent. We were also able to make
the sound crescendo at certain points
which benefited us as we were to
increase the pace and tension.
• When editing the sound we used this
side bar in order to ensure that the
volume of our trailer was not too loud
and was at the optimum level of
sound.

6. • The soundtrack for our trailer was consistent of two
separate tracks that were produced on a music making
software called Garage Band. This allowed us to have
control over when the music changed pace in order to fit
with the visual. The sound choices were vast on this
software ranging from classical to hip hop beats. We
choose to have a continuous beat throughout our trailer
with different songs overlaid louder at varying points.
Construction - Software

7. Construction - Software
• Poster & Magazine: Both of our magazine and poster products were
produced on Adobe Photoshop Elements. We first had to decide what size
each of the products should be; for the poster we choose a standard portrait
A4 size platform to work on and for the poster we choose a landscape
platform that had a slightly greater height than a standard A4 size. We then
had to import all of the images that we wanted to use and the texts as
different layers. We first placed the images into the positions that we wanted
them to go too and the added the text. I did it in this order as we
experimented with the placing of the text around the images. By using the
lock tool we were able to ensure that the images did not move when we were
adjusting text. I also used the link tool to make sure that certain layers such
as the four layers involved in creating the Cannes film festival logo all
moved at the same time. For the magazine cover we also had to manipulate
the image as the positioning was not 100% fitting we fixed this by copying
and pasting section of her hair and pasting it as a panel along the side and
also copying and pasting the background. Through the use of the brush tool I
was able to change the colours of things such as the Cannes logo and also to
add shadows around the bottom edges of the poster.

8. Research – Web Technologies
• The website ‘dafont’ allowed us to explore a range of typography
choices varying from serif to sanserif, with varying heights, tracking
and textures. We were able to compare this with what we had found
was present in other film noir genres through Google, Youtube,
International Movie DataBase and film noir blogs.

9. Planning & Evaluation –
Web Technologies
• When our rough draft of the trailer and our final edit of our
trailer were complete, we uploaded them onto Youtube so that
we could show it to people in order to gain feedback, not only
through showing people but also through the comment section
beneath the video. By uploading it to youtube we were also
able to embed the clip onto our Wordpress Blogs. On my blog
I was able to track the progress I had made in the research and
planning stages, construction and the evaluation stages. When
using software such as Microsoft I needed a website that could
store them online so I could embed them onto my blog; for this
I used Slideshare and Scribd. I also created explanations of
theories such as the Utopian Solution Theory on the website
Prezi which I also used for my evaluation and then embeded
onto my blog.

10. Planning & Evaluation –
Software
• When planning our product we needed to find out our
target audience, I conducted a survey which I had created
on Microsoft Word. I turned these results into graphs so
that the results could be easily viewed which I used
Microsoft Excell for. I then presented this information on
Microsoft PowerPoint.