SlideShare une entreprise Scribd logo
1  sur  9
Télécharger pour lire hors ligne
Evaluation Question 1

   In what ways does your media
 product use, develop or challenge
forms and conventions of real media
             products.
Conventions the film followed
Most of the main conventions in a horror film have been
implemented into our horror trailer, as the concepts of
suspense, jumpiness and darkness in clips are what makes
a film fit in the horror genre. The horror genre as a whole
is wide, as we found in our research, and we chose not to
go down the route of gore or psychological horrors. Due
to this, shots that would shock or disturb viewers in those
categories have not been followed.
The title of the film
Other than insidious, all of the titles we researched either gave an indication
as to what the film was about or provided anchorage over what genre the
film was. ​We researched many types of 'eroded' and 'spooky' fonts which we
thought were similar to ones seen in our researched film titles. However we
had decided that our posters were going to be composed in a periodic style, a
strong bold and simplistic font like the 'Sinister' title would be more
appropriate and in keeping with the effects. A problem occurred when
attempting to insert the texts displayed on the left hand side of this page
from 'Dafont'. Therefore we decided to use Times New Yorker and Agency FB.
We also decided to use chiller for our magazine front cover as we were
attracted to the 'spooky' fonts but thought it displayed better on the
magazine than the poster.
Setting/location
The setting of our trailer is one of the main things that breaks
typical horror conventions as most settings tend to be
rundown, dark and grungy whereas our main location for
scenes was an average family household, with the twist that
the doll house was our ‘haunted’ location. This breaks the
convention of one location for the entire film as seen in several
horror films, especially psychological. A way our trailer stays
with horror conventions is that there is a typical horror location
as opposed to contradictory light hearted locations for all of the
film.
Costumes and props
Our costumes and props in the film break conventions in the
colour scheme of the main character as she is wearing white, a
typically innocent colour. Furthermore, the dolls used in our
trailer aren’t in a poor condition or holding a dark demeanour;
the horror comes from inside the doll house and as the tagline
says: ‘murder blinded by innocence’. It does however follow
conventions of a house that looks normal on the outside but
holds dark secrets on the inside.
Camerawork and editing
Our main use of camera angles came from a zoom, a low to
high shot and then effects on all shots that have occurred from
the doll house. This follows conventions of power, but the idea
of the powerful character in the trailer being a tiny doll breaks
the convention, with the camerawork helping to maintain
normality. The editing is also conventional with quick cuts and
fade to black, but the static transitions break the conventions
as they represent a bad quality which is what most films try and
avoid, with some static even being used not for a transition.
Story and how the trailer sets it up
The story is of a young girl who finds a dolls house in
the attic and asks her mother whether she can keep
it. Unknown to her, the dolls represent members of
her family, with the cursed girl representing her and
she is forced to kill them one by one. The cursed girl
craves attention and ‘play with her’, making more
members needed for her dolls house. The film ends
with the family in the dolls house and the cursed girl
still unsatisfied with the deaths. The trailer sets this
up through establishing shots of the dolls house, a
brief dialogue and the starting of the killings. It does
not however give away the full brunt of the story or
all the deaths.
Special effects
The special effects used in our trailer are static, extreme close-
ups and opacity with fade over scenes with two things going on
at the same time as seen in the first shot and with the girl
appearing and disappearing. These are not unknown to existing
horrors and thus follow conventions, although it could be
argued it is hard to break conventions without much more
professional software and hardware. They do however follow
the connotations of horror films. Static provides a feeling of
things being broken or not right, with fade over shots and
close-ups making a ‘ghost’ type feeling.
How does your trailer challenge the
  conventions of existing media
           products?
The ways in which our trailer challenges conventions of media
products, other than in the sub-sections provided earlier, are
through the use of one music track playing through the
majority of the trailer, along with the fact it is a nursery rhyme.
Also, the static being used to effectively make the video quality
worse is challenging conventions of trying to make the highest
video quality available. Finally, our trailer ends not with the title
but with another clip, which gives the recipient a ‘what
happens next’ type feeling.

Contenu connexe

Tendances

Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1Sarah-G-Media
 
Analysis of final questionnaire
Analysis of final questionnaireAnalysis of final questionnaire
Analysis of final questionnairejackson-i-4
 
Eavaluation question 1 (1)
Eavaluation question 1 (1)Eavaluation question 1 (1)
Eavaluation question 1 (1)abdinasir omar
 
Eavaluation question 1
Eavaluation question 1Eavaluation question 1
Eavaluation question 1abdinasir omar
 
Eavaluation question 1 (3)
Eavaluation question 1 (3)Eavaluation question 1 (3)
Eavaluation question 1 (3)abdinasir omar
 
Final poster
Final posterFinal poster
Final postermw12676
 
Research of film posters
Research of film postersResearch of film posters
Research of film postersSamyulb
 
Codes and conventions of movie posters
Codes and conventions of movie postersCodes and conventions of movie posters
Codes and conventions of movie posterspriyatrivedishroff
 
Codes and conventions of film posters
Codes and conventions of film postersCodes and conventions of film posters
Codes and conventions of film postersRhiannonTole
 
Conventions of a horror film
Conventions of a horror filmConventions of a horror film
Conventions of a horror filmlucyl0u
 
Cabin in the woods analysis
Cabin in the woods analysis Cabin in the woods analysis
Cabin in the woods analysis lucyl0u
 
Assignment 6 conventions of film trailers
Assignment 6 conventions of film trailersAssignment 6 conventions of film trailers
Assignment 6 conventions of film trailerskatiamartins96
 

Tendances (20)

Media Pitch
Media PitchMedia Pitch
Media Pitch
 
Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1
 
Codes and conventions
Codes and conventionsCodes and conventions
Codes and conventions
 
Analysis of final questionnaire
Analysis of final questionnaireAnalysis of final questionnaire
Analysis of final questionnaire
 
Eavaluation question 1 (1)
Eavaluation question 1 (1)Eavaluation question 1 (1)
Eavaluation question 1 (1)
 
Eavaluation question 1
Eavaluation question 1Eavaluation question 1
Eavaluation question 1
 
Eavaluation question 1 (3)
Eavaluation question 1 (3)Eavaluation question 1 (3)
Eavaluation question 1 (3)
 
Final poster
Final posterFinal poster
Final poster
 
Research of film posters
Research of film postersResearch of film posters
Research of film posters
 
Codes and conventions of movie posters
Codes and conventions of movie postersCodes and conventions of movie posters
Codes and conventions of movie posters
 
Codes and conventions of film posters
Codes and conventions of film postersCodes and conventions of film posters
Codes and conventions of film posters
 
Question 6
Question 6Question 6
Question 6
 
Poster Analysis
Poster AnalysisPoster Analysis
Poster Analysis
 
Conventions of a horror film
Conventions of a horror filmConventions of a horror film
Conventions of a horror film
 
Cabin in the woods analysis
Cabin in the woods analysis Cabin in the woods analysis
Cabin in the woods analysis
 
Mise en-scene2
Mise en-scene2 Mise en-scene2
Mise en-scene2
 
Evaluation Q1
Evaluation Q1Evaluation Q1
Evaluation Q1
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Analysis of a title sequence
Analysis of a title sequenceAnalysis of a title sequence
Analysis of a title sequence
 
Assignment 6 conventions of film trailers
Assignment 6 conventions of film trailersAssignment 6 conventions of film trailers
Assignment 6 conventions of film trailers
 

En vedette (16)

Unit2. 7 h movement photos
Unit2. 7 h movement photosUnit2. 7 h movement photos
Unit2. 7 h movement photos
 
iTouch in the Classroom
iTouch in the ClassroomiTouch in the Classroom
iTouch in the Classroom
 
Conspiracy 365 trailer
Conspiracy 365 trailerConspiracy 365 trailer
Conspiracy 365 trailer
 
Hugh Hefner's Impact on Sociey Through his Magazine Playboy
Hugh Hefner's Impact on Sociey Through his Magazine PlayboyHugh Hefner's Impact on Sociey Through his Magazine Playboy
Hugh Hefner's Impact on Sociey Through his Magazine Playboy
 
Playboy magazine
Playboy magazinePlayboy magazine
Playboy magazine
 
Sex and the CIty Tour
Sex and the CIty TourSex and the CIty Tour
Sex and the CIty Tour
 
The History of The Playboy Brand
The History of The Playboy BrandThe History of The Playboy Brand
The History of The Playboy Brand
 
Playboy VIP Deals for Men - Manly Daily Deals
Playboy VIP Deals for Men - Manly Daily DealsPlayboy VIP Deals for Men - Manly Daily Deals
Playboy VIP Deals for Men - Manly Daily Deals
 
Doble belleza
Doble bellezaDoble belleza
Doble belleza
 
Sex, lies and video tapes
Sex, lies and video tapesSex, lies and video tapes
Sex, lies and video tapes
 
La Modelo más bella de Pakistán
La Modelo más bella de PakistánLa Modelo más bella de Pakistán
La Modelo más bella de Pakistán
 
Re-Branding Playboy
Re-Branding PlayboyRe-Branding Playboy
Re-Branding Playboy
 
Ewelina Olczak
Ewelina OlczakEwelina Olczak
Ewelina Olczak
 
The gallery sex slideshare
The gallery sex slideshareThe gallery sex slideshare
The gallery sex slideshare
 
Playboy
PlayboyPlayboy
Playboy
 
St Even ropa intima femenina
St Even ropa intima femeninaSt Even ropa intima femenina
St Even ropa intima femenina
 

Similaire à Evaluation question 1

Question 1. In what ways does your media product use, develop or challenge fo...
Question 1. In what ways does your media product use, develop or challenge fo...Question 1. In what ways does your media product use, develop or challenge fo...
Question 1. In what ways does your media product use, develop or challenge fo...Reece966
 
Media evaluation question 1
Media evaluation question 1Media evaluation question 1
Media evaluation question 1malketta
 
Evaluation before ancillary tasks
Evaluation before ancillary tasksEvaluation before ancillary tasks
Evaluation before ancillary tasksmrcaptainpanda
 
Evaluation before ancillary tasks
Evaluation before ancillary tasksEvaluation before ancillary tasks
Evaluation before ancillary tasksmrcaptainpanda
 
Statement of-intent-2015-16
Statement of-intent-2015-16Statement of-intent-2015-16
Statement of-intent-2015-16jgoodchild95
 
evaluation question 1
evaluation question 1evaluation question 1
evaluation question 1alengthorn
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1amberbush
 
Media studies coursework evaluation
Media studies coursework evaluationMedia studies coursework evaluation
Media studies coursework evaluationchargerrard
 
Evaluation Question One
Evaluation Question OneEvaluation Question One
Evaluation Question Onelouise1577
 
Media studies coursework evaluation
Media studies coursework evaluationMedia studies coursework evaluation
Media studies coursework evaluationchargerrard
 
Media studies coursework evaluation
Media studies coursework evaluationMedia studies coursework evaluation
Media studies coursework evaluationchargerrard
 
Evaluation Q1
Evaluation Q1Evaluation Q1
Evaluation Q1kiranj4
 

Similaire à Evaluation question 1 (20)

Question 1
Question 1Question 1
Question 1
 
Question 1. In what ways does your media product use, develop or challenge fo...
Question 1. In what ways does your media product use, develop or challenge fo...Question 1. In what ways does your media product use, develop or challenge fo...
Question 1. In what ways does your media product use, develop or challenge fo...
 
Media evaluation question 1
Media evaluation question 1Media evaluation question 1
Media evaluation question 1
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation before ancillary tasks
Evaluation before ancillary tasksEvaluation before ancillary tasks
Evaluation before ancillary tasks
 
Evaluation before ancillary tasks
Evaluation before ancillary tasksEvaluation before ancillary tasks
Evaluation before ancillary tasks
 
Statement of-intent-2015-16
Statement of-intent-2015-16Statement of-intent-2015-16
Statement of-intent-2015-16
 
evaluation question 1
evaluation question 1evaluation question 1
evaluation question 1
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Q1 evaluation
Q1 evaluationQ1 evaluation
Q1 evaluation
 
Media studies coursework evaluation
Media studies coursework evaluationMedia studies coursework evaluation
Media studies coursework evaluation
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Q1
Q1Q1
Q1
 
Evaluation Question One
Evaluation Question OneEvaluation Question One
Evaluation Question One
 
Evaluation
Evaluation Evaluation
Evaluation
 
Media studies coursework evaluation
Media studies coursework evaluationMedia studies coursework evaluation
Media studies coursework evaluation
 
Media studies coursework evaluation
Media studies coursework evaluationMedia studies coursework evaluation
Media studies coursework evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation Q1
Evaluation Q1Evaluation Q1
Evaluation Q1
 
Evaluation media q1
Evaluation media q1Evaluation media q1
Evaluation media q1
 

Dernier

Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 

Dernier (19)

Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 

Evaluation question 1

  • 1. Evaluation Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products.
  • 2. Conventions the film followed Most of the main conventions in a horror film have been implemented into our horror trailer, as the concepts of suspense, jumpiness and darkness in clips are what makes a film fit in the horror genre. The horror genre as a whole is wide, as we found in our research, and we chose not to go down the route of gore or psychological horrors. Due to this, shots that would shock or disturb viewers in those categories have not been followed.
  • 3. The title of the film Other than insidious, all of the titles we researched either gave an indication as to what the film was about or provided anchorage over what genre the film was. ​We researched many types of 'eroded' and 'spooky' fonts which we thought were similar to ones seen in our researched film titles. However we had decided that our posters were going to be composed in a periodic style, a strong bold and simplistic font like the 'Sinister' title would be more appropriate and in keeping with the effects. A problem occurred when attempting to insert the texts displayed on the left hand side of this page from 'Dafont'. Therefore we decided to use Times New Yorker and Agency FB. We also decided to use chiller for our magazine front cover as we were attracted to the 'spooky' fonts but thought it displayed better on the magazine than the poster.
  • 4. Setting/location The setting of our trailer is one of the main things that breaks typical horror conventions as most settings tend to be rundown, dark and grungy whereas our main location for scenes was an average family household, with the twist that the doll house was our ‘haunted’ location. This breaks the convention of one location for the entire film as seen in several horror films, especially psychological. A way our trailer stays with horror conventions is that there is a typical horror location as opposed to contradictory light hearted locations for all of the film.
  • 5. Costumes and props Our costumes and props in the film break conventions in the colour scheme of the main character as she is wearing white, a typically innocent colour. Furthermore, the dolls used in our trailer aren’t in a poor condition or holding a dark demeanour; the horror comes from inside the doll house and as the tagline says: ‘murder blinded by innocence’. It does however follow conventions of a house that looks normal on the outside but holds dark secrets on the inside.
  • 6. Camerawork and editing Our main use of camera angles came from a zoom, a low to high shot and then effects on all shots that have occurred from the doll house. This follows conventions of power, but the idea of the powerful character in the trailer being a tiny doll breaks the convention, with the camerawork helping to maintain normality. The editing is also conventional with quick cuts and fade to black, but the static transitions break the conventions as they represent a bad quality which is what most films try and avoid, with some static even being used not for a transition.
  • 7. Story and how the trailer sets it up The story is of a young girl who finds a dolls house in the attic and asks her mother whether she can keep it. Unknown to her, the dolls represent members of her family, with the cursed girl representing her and she is forced to kill them one by one. The cursed girl craves attention and ‘play with her’, making more members needed for her dolls house. The film ends with the family in the dolls house and the cursed girl still unsatisfied with the deaths. The trailer sets this up through establishing shots of the dolls house, a brief dialogue and the starting of the killings. It does not however give away the full brunt of the story or all the deaths.
  • 8. Special effects The special effects used in our trailer are static, extreme close- ups and opacity with fade over scenes with two things going on at the same time as seen in the first shot and with the girl appearing and disappearing. These are not unknown to existing horrors and thus follow conventions, although it could be argued it is hard to break conventions without much more professional software and hardware. They do however follow the connotations of horror films. Static provides a feeling of things being broken or not right, with fade over shots and close-ups making a ‘ghost’ type feeling.
  • 9. How does your trailer challenge the conventions of existing media products? The ways in which our trailer challenges conventions of media products, other than in the sub-sections provided earlier, are through the use of one music track playing through the majority of the trailer, along with the fact it is a nursery rhyme. Also, the static being used to effectively make the video quality worse is challenging conventions of trying to make the highest video quality available. Finally, our trailer ends not with the title but with another clip, which gives the recipient a ‘what happens next’ type feeling.