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NESTLE COMPANY PORTFOLIO

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NESTLE COMPANY PORTFOLIO

  1. 1. A PRESENTATION ON NESTLE NESCAFE (Packaging,size,market segments etc.) Prepared by: Mubashira Siddiqui BS-IV(BBA) SAIMS
  2. 2. INTRODUCTION TO NESCAFE Nescafé coffee was launched in Switzerland in 1938. It is the most widely consumed coffee and sold in almost every country. A recognizable brand easy to find on the supermarket shelf. Consumers around the word enjoy the quality, flavour, aroma, convenience and natural goodness. It comes in many different formats.
  3. 3. NESCAFE FLAVORS  Nescafe has a Cafe flavors range which include:  Vanilla  Irish cream  Mocha  Double choca mocha  Mocha skinny
  4. 4. NESCAFE PACKAGING-  “Design aims to make its products easier to enjoy”  Through their packaging Policy, they are focused on reducing the environmental impact of their packaging  Not compromising on safety, quality and consumer acceptance.  It always strives to keep it simple by adopting user-friendly approach.
  5. 5. AVAILABLE SIZES  Nescafe classic is available in 500g pack, 100g bottle & 50g bottle  Nescafe Gold is available in 100g and 50g bottle  Nescafe 3 in 1 available in sachets  Nescafe Cold coffee available in 200ml pack
  6. 6. MARKET SEGMENTATION  Market segmentation means dividing a market into smaller group with distinct needs, characteristics,  Nescafe’s marketing mix is aimed at a large and varied segment of the instant coffee market.
  7. 7. MARKET SHARE OF NESCAFE .
  8. 8. TARGET MARKET OF NESCAFE  Market targeting refers to picking a specific group or small set of groups to which a business will advertise.  Nescafe targets such a large segment with their Blend 43, Mild Roast and Espresso products  Past Nescafe was targeted to morning people  Present Nescafe is now targeting the Youth
  9. 9. COMPETITORS OF NESCAFE PepsiCo Kraft Foods Unilever Mars, Incorporated Sara Lee Cadbury

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