Digitálne chuťovky s ADMA 23.6.2016: Ako robiť reklamu pre ľudí, ktorí nenávidia reklamu (Vojto Kósa, Elite Solutions)

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ADMA Asociácia digitálnych marketingových agentúr

Ako sa správa generácia Z, čo na ňu platí, ako často je online a aké má nákupné správanie? A ako týchto ľudí ušiť úspešnú kampaň?

Marketing

MAIN TITLE LOREM
IPSUM DOLOR
Subtitle lorem ipsum dolor sit amet
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type
specimen book. It has survived not only five centuries, but
also the leap into electronic typesetting, remaining essentially
unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
remaining essentially unchanged. It was popularised in the 1960s
with the release of Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type
specimen book. It has survived not only five centuries, but
also the leap into electronic typesetting, remaining essentially
unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more
recently with desktop publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
Ako na ľudí, ktorí
nenávidia reklamu
Digitálne chuťovky 23. 6. 2016, časť 1

KTO JE GENERÁCIA Z?
Tínejdžeri, pubertiaci
Narodení medzi 1990 a 2010
Dospievajú skôr a sú sebavedomí
Majú rozbitú pozornosť
Sú technicky mimoriadne zdatní
Porovnávajú, hľadajú top ponuku
Ich formát je video (a interakcia)

AKO FUNGUJÚ?
Online
- 53 % viac ako 12 h denne
- Social - 76 % > 5 h
- FB 25 %, SC 22 %, IG 21 %

AKO FUNGUJÚ?
Online
- 53 % viac ako 12 h denne
- Social - 76 % > 5 h
- FB 25 %, SC 22 %, IG 21 %
Nákupné správanie
- 85 % na odporúčanie kamaráta
- 94 % sa chce deliť o výhru

AKO FUNGUJÚ?
Online
- 53 % viac ako 12 h denne
- Social - 76 % > 5 h
- FB 25 %, SC 22 %, IG 21 %
Nákupné správanie
- 85 % na odporúčanie kamaráta
- 94 % sa chce deliť o výhru
Záujem
- Populárni youtuberi
- Gogoman, Selassie, Lucypug (17 %)
- Celebrity - Majk Spirit, Separ, Petra
Polnišová a Zuzana Šebová (9 %)

ČO NÁM FUNGOVALO?
Videá (a Lucypug)
270 000 views, takmer 18 000 unikátov

ČO NÁM FUNGOVALO?
Videá (a Lucypug)
270 000 views, takmer 18 000 unikátov
Social (a súťaže)
Instagram, Snapchat a Dubsmash content

ČO NÁM FUNGOVALO?
Videá (a Lucypug)
270 000 views, takmer 18 000 unikátov
Social (a súťaže)
Instagram, Snapchat a Dubsmash content
Spontánna znalosť
GfK Young People Ad Monitor

KAMPANE, KTORÉ:
Upustili od tradičných kanálov
Našli svoju cieľovku
Nehrali sa na reklamu
Zapojili ľudí do komunikácie
Zabávali
A boli super :)

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Digitálne chuťovky s ADMA 23.6.2016: Ako robiť reklamu pre ľudí, ktorí nenávidia reklamu (Vojto Kósa, Elite Solutions)

1. MAIN TITLE LOREM IPSUM DOLOR Subtitle lorem ipsum dolor sit amet Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Ako na ľudí, ktorí nenávidia reklamu Digitálne chuťovky 23. 6. 2016, časť 1

2. 01 GENERÁCIA Z

3. KTO JE GENERÁCIA Z? Tínejdžeri, pubertiaci Narodení medzi 1990 a 2010 Dospievajú skôr a sú sebavedomí Majú rozbitú pozornosť Sú technicky mimoriadne zdatní Porovnávajú, hľadajú top ponuku Ich formát je video (a interakcia)

4. AKO FUNGUJÚ? Online - 53 % viac ako 12 h denne - Social - 76 % > 5 h - FB 25 %, SC 22 %, IG 21 %

5. AKO FUNGUJÚ? Online - 53 % viac ako 12 h denne - Social - 76 % > 5 h - FB 25 %, SC 22 %, IG 21 % Nákupné správanie - 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru

6. AKO FUNGUJÚ? Online - 53 % viac ako 12 h denne - Social - 76 % > 5 h - FB 25 %, SC 22 %, IG 21 % Nákupné správanie - 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru Záujem - Populárni youtuberi - Gogoman, Selassie, Lucypug (17 %) - Celebrity - Majk Spirit, Separ, Petra Polnišová a Zuzana Šebová (9 %)

7. 02 AKO NA NICH? VÚB Cuky a Luky

10. ČO NÁM FUNGOVALO? Videá (a Lucypug) 270 000 views, takmer 18 000 unikátov

11.

12. ČO NÁM FUNGOVALO? Videá (a Lucypug) 270 000 views, takmer 18 000 unikátov Social (a súťaže) Instagram, Snapchat a Dubsmash content

13. ČO NÁM FUNGOVALO? Videá (a Lucypug) 270 000 views, takmer 18 000 unikátov Social (a súťaže) Instagram, Snapchat a Dubsmash content Spontánna znalosť GfK Young People Ad Monitor

14. 03 AKO NA NICH 2? Fofola

15.

16. 04 PREČO TO FUNGOVALO?

17. KAMPANE, KTORÉ: Upustili od tradičných kanálov Našli svoju cieľovku Nehrali sa na reklamu Zapojili ľudí do komunikácie Zabávali A boli super :)

18. MAIN TITLE LOREM IPSUM DOLOR Subtitle lorem ipsum dolor sit amet Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Ďakujeme za pozornosť 

Digitálne chuťovky s ADMA 23.6.2016: Ako robiť reklamu pre ľudí, ktorí nenávidia reklamu (Vojto Kósa, Elite Solutions)

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