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Aenc workshop sladek

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Association Executives of North Carolina
Association Executives of North Carolina

Session Sarah Sladek did workshop on Membership Monopoly at the 2013 AENC Annual Meeting

BusinessTechnology
1 of 31
TECHNOLOGY DECLINING ECONOMY
CHANGING TECHNOLOGY
DEMOGRAPHIC SHIFT
Dedicated to providing information and services to members in pursuit of their business and community interest
Dedicated to providing information and services to members in pursuit of their business and community interest SO WHAT?SO WHAT?
How does membership make a difference in members’ lives?
JOIN Seek a solution to a problem RENEW Problem is solved + Engaged + Feel positive
1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 Emotion- Building Most Some Less Problem-Solving Most Some Less Benefits Matrix 1 IMPROVE GREAT STANDARD URGENT MEMBERSHIP BENEFITS MATRIX
VISIONARY
THE OPPOSITE OF EVOLUTION IS EXTINCTION
Step 2: Goal Setting
Step 2: Goal Setting
Sarah L. Sladek XYZ University phone: 763.773. 5463 ssladek@xyzuniversity.com www.xyzuniversity.com

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Aenc workshop sladek

Editor's Notes

  1. Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
  2. Limited benefits – networking, advocacy
  3. Access, Exclusivity – what does membership buy?
  4. Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
  5. Outcome-based (tissue)