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Networkednonprofitslides arts af 041210.ppt
- 2. What we’re going to cover …. Intros and Icebreaker Peggy Padden’s story The Networked Nonprofit Defined 3 ways of being… • A Social Culture • Transparency • Simplicity A way of doing •Crowdsourcing Reflection
- 4. Beth Kanter
- 5. Let’s Get Social! Quick Poll: Who is here, One thing hope to learn Hashtag: networkednp Wiki: http: //networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp
- 7. Which Social Media Channels Are You On?
- 8. What is The Networked Nonprofit?
- 9. The Networked Nonprofit BE DO Understand Networks Work with Crowds Create Social Culture Learning Loops Listen, Engage, and Build Relationships Friending to Funding Trust Through Transparency Governing through Networks Simplicity
- 10. Photo by Franie Share Pairs What resonated? What is something new?
- 11. Three Themes from the Networked Nonprofit • Social Culture • Transparency • Simplicity
- 12. Red Cross: Creating A Social Culture
- 15. More Evidence of a Social Culture
- 16. Defining A Social Culture Uses social media to engage people inside/outside to improve programs, services, or reach communications goals
- 17. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
- 18. Thanks to David Armano for permission to hack his visual! Source: The Micro-Sociology of Networks And more like this ….
- 19. Where Did The Audience Go?
- 20. Photo: ableman Overcoming the fear and opening up is the first step Where & How Are You Connecting with Your Audience?
- 21. Reflection
- 22. Does Your CEO Tweet?
- 23. Codifying A Social Culture: Policy • Encouragement and support • Why policy is needed • Cases when it will be used, distributed • Oversight, notifications, and legal implications • Guidelines • Identity and transparency • Responsibility • Confidentiality • Judgment and common sense • Best practices • Tone • Expertise • Respect • Quality • Additional resources • Training • Press referrals • Escalation • Policy examples available at wiki.altimetergroup.com Source: Charlene Li, Altimeter Group
- 24. Reflection: How social is your organization’s culture? Somewhere in between? VERY NOTATALL
- 25. Transparency
- 26. Three Types of Organizations Courtesy of About.com Fortress Transactional
- 27. Three Types of Organizations Transparent
- 29. Which One Is Your Organization?
- 30. Simplicity
- 31. Focus on what you do best, network the rest
- 34. You have too much to do because you do too much
- 35. Share Pair: What could you do less of? How can you leverage your network ?
- 37. Crowdsourcing
- 40. Kinds of Crowdsourcing •Collective Intelligence •Crowd Creation •Crowd Voting •Crowd Funding
- 41. Royal Opera House Tweets an Opera
- 42. Dream Team Scenario 1.Imagine your dream arts organization 2.What does this organization do? 3.Who is it connected to? 4.How?
- 43. Reflection One Small Step: Free Book
- 44. @afine @kanter Wiki: http: //networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp
Editor's Notes
- This is what we’re going to cover ….
- I wear many hats. I’m th
- WhoHow many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?
- 2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
- 2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
- BK start: Genesis Issue of social lchangeWhere we’ve been’Opportunity
- http://www.flickr.com/photos/franie/471300085/Beth:Share Pairs Stand Up – Every other row to stand out and face the back of the roomSpace in room – then find someone in the room you haven’t talked toIntroduce yourselves, an idea that excited you that you heard at the conference?(each pair, find another pair)What do you think are some adjectives that describe a the Networked Nonprofit? Make wordle -- Pop Corn Report: Ring bells
- In the book, we tell the story about the American Red Cross and how beginning with listening had an unanticipated outcome – it helped demonstrate the value of social media and lead to a shift to a social culture.I have been honored to have the opportunity to present with and learn from Wendy Harman who works at the Red Cross. As an early adopter of social media shortly, we can take a look back and see the arc of this transition to a more social culture. Let’s take a quick look at that ….
- In early 2010, I started to notice social media as part of program delivery – continuing evidence of a social culture.
- Organizational culture is the psychology, attitudes, and experiences and beliefs of the people who lead organizations. Culture impactsUse social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Embrace mistakes and take calculated risksReward learning and reflectionUse a “try it and fix it as we go” approach that emphasizes failing fastOvercomes organizational innertia Understand and appreciate informality and individuality do not necessarily indicate a lack of professionalism and caring.Trust staff to make decisions and respond rapidly rather than craw through endless check-ins and approval processes
- http://www.flickr.com/photos/24443965@N08/3639694353/
- Decentralized, loosely controlled, emergent, public, two-way conversation
- Testing of the policy – and there may be things that you didn’t think
- http://www.flickr.com/photos/ableman/144373997/
- Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidly
- http://www.flickr.com/photos/hermida/490868828/Share pair, where are you and what does it look like?Ask Very social, Ask Not all, Ask MiddleWhat does your organization need to do to be more social?
- http://www.flickr.com/photos/franie/471300085/Actually a sponge - Porifera- http://www.cartage.org.lb/en/themes/sciences/zoology/biologicaldiverstity/AnimalsI/sponge_1.gif]
- Organizations and people do too much because they work within systems that took complicated.Complexity slows us down and keeps good ideas and energy behind the firewallMaking something complex is easy, simplicity is harder.It was hard for me to put one word on the slideThe networked nonprofit has clarified what it does and focuses their energy on what they do best and networks the rest. Simplicity powers more informal connections between people and organizations and blurs boundaries – enables insiders to get out and outsiders to get in.It helps organizations scale.
- Focus on what you do best, network the rest
- Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
- Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
- What's one small step that your organization can take towards being a networked nonprofit? on the back of business card - and draw a winner free copy.