Curious about how to use Twitter as a Marketing tool? Join us during your lunch hour to discover how to simplify this noisy platform and make it a practical communication tool for your business.
2.
“Just what is Twitter?”
Social networking
site for "micro
blogging".
Tweets are
messages of 140
characters or less.
Share photos, links,
videos, updates.
3.
Connect and network with customers & other
businesses
Can become a go-to space for breaking news
Constant source of ideas, resources, and
recommendations, and links
Twitter users can go to Twitter for timely questions
and answers
Use it to link to or “re-tweet” related twitter accounts
and news
Twitter as a
communication tool?
4.
Learn the lingo
@: Used before a Twitter handle to ‘mention’ or ‘tag’
another user @ahml @chicagoblackhawks
@ArlingtonHtsChamber @ArlingtonHtsGov
#: Hashtag: #ArlingtonHeights #FrontierDaysAH
#business #library #arlingtonheightslibrary
MT: “modified tweet”
9.
Your Organizational Brand
Create a Twitter bio
that reflects who you
are.
Include your website
or LinkedIn URL.
Create. Share. Reply.
Be active with the
community.
You are creating a
organizational brand
11.
Be strategic about
what you share
What is your strategy? What do you want to
communicate?
Marketing?
Information Resource?
Communication tool?
Twitter is your voice.
Be consistent.
Be intentional.
12.
Identify who your
audience is.
This will guide your
content
Every post must have a
purpose.
Content should include
Education
Inspiration
Solve a problem
Identify one person or two
to create, respond to &
monitor content
What is your purpose?
13. Share content that others will
want to share.
Share your Twitter URL
Share content that adds value
to customers or business
partners.
Interact with others on twitter
Businesses
Customers
Local organizations
(AHML)
Use #hashtags and keywords
to become more visible
How to Build Your Audience
14.
Creating Lists
Creating lists helps to make sense of it all and changes your
feed from noise to organized information you can use.
Filter content
Friends & Family
Business Partners
Colleagues
Research
Specific Topics (Athletics, personal interest, news)
Hashtags!!
15.
Hashtags
Create your own hashtags
to help filter and find
tweets specific to an event
or an audience or both! You
can publicize these
hashtags so others can use
them in their tweets too.
#AHMLBusiness
#FWPopMueller
#FrontierDaysAH
16.
Create a marketing
calendar
Decide what you will
share in advance
Establish a regular
rhythm so customers
know what to expect
Streamline and
schedule your content
– Hootsuite
Create a Content Calendar
18.
March 7th 6:30-7:30, Business Center SCORE
Program – “30 Ways to Grow Your Email List”
March 14th 10 – 11am, Business Center
“Marketing Your Business with Stories”
March 23rd 12-1pm, Webinar
“5 Ways to Identify Your Audience”
Upcoming Programs
