[Webinar Slides] Learn How to Put the Data You're Already Capturing to Work
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Review these webinar slides to learn how to gain deeper insight into the information included on the documents already being shared with your company. Learn even more about maximizing the value of the content you capture with this Free White Paper "Maximizing Your Content Value": http://info.aiim.org/maximum-value-from-content
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[Webinar Slides] Learn How to Put the Data You're Already Capturing to Work
- 4. Underwri(en by: Presented by: How to Put Your Customers’ Data to Work for You § Who is a customer? § What is Data? § What is its value? § To who? SomeMmes the answers are not clear.
- 5. Underwri(en by: Presented by: Compliance & Recs Management Case Management Workflow for Supplier/Customer Rels & Experience AccounMng C A P T U R E Paper Mail Email A(achments FAX Business Need Today’s Business Processes rest on shared documents that must be received, understood and processed
- 6. Underwri(en by: Presented by: Tradi(onal ECM scan and index Solu(ons: I know what what it is and I know I can find it in this pile of paper somewhere Served by Simple Capture § Scan the paper § Classify it § OCR the data § Extract required data § Present to user © harvey spencer associates 2016
- 8. Underwri(en by: Presented by: Capture uses OCR to Extract Index and Transac(onal Data Source: IBM
- 15. Underwri(en by: Presented by: Why do you need to know? A Holis(c View of a Customer or Ac(vity Requires All Current Data and Historical Data is Needed For Perspec(ve § MulM-channel inputs, mulMple sources § Customer specific § Related to transacMon in hand © harvey spencer associates 2016
- 17. Underwri(en by: Presented by: Users are star(ng to understand and use their unknown documents § Mining Documents § Healthcare: Mining old paMent data for clues to cancer § Insurance: Analyzing old claims data to reduce risk and create more accurate pricing § Customer Understanding § Correspondence, email and social media to extract intent and saMsfacMon levels § Cross Selling services § Collateral and bank statements § Receipt analysis for spending pa(erns © harvey spencer associates 2016
- 19. Underwri(en by: Presented by: Capture Classifica(on Types § Image ClassificaMon § What does it look like? § Textual ClassificaMon § What has it got wri(en on it? § Proximity classificaMon § is there a descripMon of the field(s)? § Language ClassificaMon § What language and currencies are being used? § SemanMc ClassificaMon § What is the topic and intent of the document content? § SenMment ClassificaMon § How did the sender feel about things?
- 20. Underwri(en by: Presented by: Classifica(on Accuracy § Humans top out at about 60%+ depending on training § Basic ClassificaMon (image and text based) top out at about 80+% § Adding CogniMve Capture – SemanMc and SenMment increases accuracy to 95% +
- 24. Underwri(en by: Presented by: Insurers are Star(ng to Access and Look at social media data § In 2012 Insurance Co’s started to allow electronic reporMng claims with a(ached photos § A[er Hurricane Sandy 10’s of thousands filed claims using mobile apps § Some Insurers monitored Social Media during the Hurricane § 20m twi(er feeds between Oct 27 and Nov 1 2012 § 1/3 Twi(er traffic was informaMon-related, including news originaMon, government reports and eyewitness reports,* Source: Insurance and technology -- Accenture
- 29. Underwri(en by: Presented by: Cancer Research Center: Saving Lives with Content
- 30. Underwri(en by: Presented by: Global BPO Builds A Business Around Improved Onboarding Experience Challenges: § BPO launched a document management service for clients § It needed to offer cost reduction, efficiency and compliance and be profitable Benefits: § 80% faster processing of customer-related documents for a retail client § Cuts costs and effort for clients, and helps them ensure regulatory compliance § 2 years to achieve full return on investment for IBM solution
- 31. Underwri(en by: Presented by: Department of Motor Vehicles: Streamlining for customer satisfaction
- 32. Underwri(en by: Presented by: Na(onal Credit Union Improves Understanding of Customer Needs Challenges: § Needed better understanding of customer needs § Single method for gathering accurate data § Easy-to-use for managers Benefits: § Can quickly investigate and understand trends and anomalies § Faster resolution of issues § Better decision-making § Complete benchmarking and metrics § Better customer experience
- 33. Underwri(en by: Presented by: Major US Bank: BuildsABetter Customer Experience
- 34. Underwri(en by: Presented by: Hawaii Department of Human Services Delivers Improved Services Faster Challenges: § Paper-based processes § Distributed across Hawaiian islands § Poor customer service Benefits: § 360 degree view of clients § 31% improvement in customer service § Handle more cases with no extra staff § Eliminated fraud § Deliver on mission
- 35. Underwri(en by: Presented by: Cogni(ve Capture with Watson Datacap Insight Edition uses advanced imaging, rules, natural language processing and machine learning techniques to recognize, classify, and extract business data from documents not known to capture system For example: • Loan packages • Correspondence • Contracts • PDF files with multiple documents Supports English, French, German, Italian, Portuguese, Russian, Spanish, and Swedish
- 36. Underwri(en by: Presented by: Expanding analy(cs to all forms of data Watson Cognitive Investigative Analytics Predictive Analytics Content Analytics Social Media Analytics Case Analytics People Content & Data Workflow