Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Web Design 2016: Top 10 Trends to Attract New Customers

1 650 vues

Publié le

What drives change in web design? Users. Your website shouldn’t make users think. It should make them act.

2016 will be a very exciting year for web design. It’s no secret that web design is fast-paced and ever evolving. It’s more important than ever for marketers to stay ahead of the curve.

In this presentation, you’ll learn how to take your current website and turn it into a well-oiled machine to attract, engage and convert new customers better than ever before.

Publié dans : Marketing
  • Soyez le premier à commenter

Web Design 2016: Top 10 Trends to Attract New Customers

  1. 1. Thomas Harpointner CEO & Founder Your presenter #AISMediaEDU
  2. 2. Amplified. Digital Marketing Performance ATTRACT! ENGAGE! CONVERT! Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  3. 3. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  4. 4. AWARD-WINNING DESIGN TEAM Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  5. 5. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu WHERE YOU’VE SEEN US
  6. 6. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu FEATURED CLIENTS & ATTENDEES
  7. 7. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Web Design to… ATTRACT! ENGAGE! CONVERT!
  8. 8. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu “Too many companies think in terms of digital marketing. Instead, they should be thinking in terms of marketing in a digital world.” – Avi Dan
  9. 9. 1990 Prodigy, CompuServe 1991 America Online 1992 SMS Messaging 1994 First Online Display Ad 1995 Yahoo Search Engine 1996 Email Marketing 1997 AIS Media Launched, Mobile Payments, SEO 1998 SEM & Google 2000 PPC, AdWords, Google Mobile Advertising 2003 LinkedIn, WordPress, MySpace 2004 Mobile First, Yelp, Responsive Web Design, Facebook 2005 Google Analytics, SEO, YouTube 2006 Twitter, Marketing Automation 2007 iPhone, App Store, Geotargeting, Tumblr 2008 Facebook Ads 2010 iPad, Instagram, Internet Surpasses Newspaper 2009 Bing 2011 Google+, Pinterest, Snapchat 2014 Mobile Surpasses Desktop Users, Omni Channel 2015 Wearables 2016+ Internet of Things, Mobile Overtakes Email & Social, Online Ad Spend Equivalent to TV Spend 2012 Infographics, Visual Content Marketing 2013 iBeacon, Micro-location 2020201020001990 THE MARKETING EVOLUTION Copyright 2015. All rights reserved. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  10. 10. Copyright 2015. All rights reserved. Videos Articles Webinar Use Case Specs PR EMAIL SOCIAL SEO WEB PRESENCE MARKETING AUTOMATION LEADS / SALES DESIGN CONVERSION Papers CRM 1 2 3 5 DISPLAY CONTENT DIGITALMARKETING CHANNELS PPC TECHNOLOGY 4 ANALYTICS & OPTIMIZATION Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Integrated Digital Marketing Model
  11. 11. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Web Design Process
  12. 12. ATTRACT DESIGN TO:
  13. 13. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Top 10 Web Design Trends to Attract New Customers 1.  Design for mobile ATTRACT
  14. 14. Mobile Has Surpassed Desktop 54.9 61.6 69.2 77.1 85.9 85.6 19.7 30.7 46 63.7 85.9 113.4 0 20 40 60 80 100 120 2011 2012 2013 2014 2015 2016 Billions U.S. Local Search Market: Mobile vs. Desktop Desktop Mobile Source: BIA/Kelsey Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  15. 15. In April 2015, Google updated its search algorithm to increase the organic rankings of sites that are mobile- friendly. TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Does your site pass Google’s mobile-friendly test? Top 10 WEB DESIGN Trends for 2016
  16. 16. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Mobile Friendly Test Results UH OH! Your site did not pass Google’s mobile friendly test. Mobile viewport not set Text too small to read Content wider than screen Links too close together
  17. 17. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Top 10 Web Design Trends to Attract New Customers 1.  Design for mobile 2.  Design to be found locally ATTRACT
  18. 18. Customers are increasingly making buying decisions based on proximity and timing. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  19. 19. Of mobile users look for local information on their phone.94% Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Source: Televox
  20. 20. Getting your business found locally starts at the web design stage. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  21. 21. SEO Signals   Bad Signals Lead To Bad SEO •  Broken links •  404 errors •  301 (redirects) •  Poor site map •  Missing images tags Technical SEO Errors Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  22. 22. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Top 10 Web Design Trends to Attract New Customers 1.  Design for mobile 2.  Design to be found locally 3.  Design unique content for each stage of the customer journey ATTRACT
  23. 23. Awareness Consideration Decision Videos   Trend  Reports   Live  Events   Demo  Videos   Interac6ve   Videos   Calculators   eBooks  &   Guides   eNewsle@ers   Tes6monials   Analyst  Reports   Case  Studies   Whitepapers   Feature     Guides   Infographics   Ar6cles   Webinars   Quizzes  &   Widgets   Possible Solution Interest Researching Options Evaluating Products Narrowing Field Social Vetting Negotiation Decision Photos   BuyerCommitmentLevel Ra6ngs  &     Reviews   Copyright AIS Media, Inc. 2016 Right Content. Right Audience. Right Time. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  24. 24. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Future Plans Video Clips Reposts Links to Other Websites News Items Something I Like or Recommend Links to Articles Status Update of What/How I'm Doing My Opinion Pictures Most Popular Shared Content On Social Media Source: Study by Ipsos Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  25. 25. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  26. 26. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu For Example:
  27. 27. ENGAGE DESIGN TO:
  28. 28. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu ENGAGE Top 10 Web Design Trends to Attract New Customers 4.  Responsive Design 2.0
  29. 29. Today’s consumers demand a consistent online experience across all their devices. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  30. 30. Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that fluidly change based upon a visitor's screen size and orientation. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Responsive Web Design (RWD)
  31. 31. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Stay Consistent Across Devices Consumers take a multi- device path to purchase. This can ultimately affect traffic, sales & customer acquisition.
  32. 32. Source:  Neotericuk   Content needs to be formatted appropriately for each social channel to maximize engagement. Content Layout Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  33. 33. Adaptive Web Design Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Adaptive design allows the you to provide specific display options based upon fixed device sizes and orientations. This kind of implementation works particularly well for sites that need maximum control over their presentation layer.
  34. 34. Consider customer intent Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu What are mobile consumers most likely searching for? 1.  Address 2.  Phone # 3.  Hours
  35. 35. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Messages must be consistent across all channels.
  36. 36. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Content Layout Website Landing Page Email
  37. 37. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu 5.  Responsive Design 2.0 6.  Design a high-quality user experience ENGAGE Top 10 Web Design Trends to Attract New Customers
  38. 38. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu High Impact Visuals Are A Must It takes about .o5 seconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
  39. 39. TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu 75% of users make judgments about a company’s credibility based on its web design. “We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more…” Top 10 WEB DESIGN Trends for 2016
  40. 40. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu The Death of Stock Photos
  41. 41. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu On The Beach Family Business Team Avoid Cliché Stock Photos
  42. 42. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Example: Showcase authentic photos.
  43. 43. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Example:
  44. 44. CONVERT DESIGN TO:
  45. 45. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu 7.  Eliminate friction CONVERT Top 10 Web Design Trends to Attract New Customers
  46. 46. Friction = Frustration & Confusion Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  47. 47. What Frustrates Users? ü  Slow-Loading Page ü  Poor Legibility ü  Page Clutter ü  Unclear Call-To-Action ü  Inconsistent Navigation ü  Unnecessary Changes To Classic Functions Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  48. 48. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Landing Page Test (A) Landing Page Test (B) Conversions on Landing Page (B) were 133% higher
  49. 49. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu 7.  Eliminate friction 8.  Social proof CONVERT Top 10 Web Design Trends to Attract New Customers
  50. 50. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu What Is Social Proof? ü  Testimonials ü  Ratings and reviews ü  Case studies ü  Awards ü  Recognition ü  Custom Illustrations ü  Pictures
  51. 51. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Showcase Your Customer Reviews AIMS understood the importance of showcasing patient testimonials on their website. AIS Media helped AIMS increase website traffic 216%
  52. 52. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu 7.  Eliminate friction 8.  Social proof 9.  Clear call-to-action (CTA) CONVERT Top 10 Web Design Trends to Attract New Customers
  53. 53. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Clear Call-To-Action (CTA) CTA   CTA  
  54. 54. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu 7.  Eliminate friction 8.  Social proof 9.  Clear call-to-action (CTA) 10.  Website performance & speed CONVERT Top 10 Web Design Trends to Attract New Customers
  55. 55. Mobile users have half the bandwidth and are twice as impatient. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  56. 56. Source: Google/Nielsen of mobile searches are driven by speed and convenience.81% Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  57. 57. Mobile “Configuration” Errors Cause 68% Smartphone Traffic Loss Source: Brightedge Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  58. 58. How well is your site configured to attract & convert? Get your site analyzed. Free. What gets analyzed : 1. Google Mobile-Friendly Design 2. Site Speed 3. Technical SEO Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu
  59. 59. Limited Time Complimentary Offer FREE Website Performance Analysis •  Site speed analysis •  Google’s “Mobile-friendly” test •  Technical SEO audit •  30-Minute consultation Call: 404.751.1043 Email: info@aismedia.com ATTRACT & CONVERT NEW PATIENTS | #AISMediaEdu
  60. 60. Top 10 WEB DESIGN Trends for 2016 TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu Thank you for attending!

×