1.
THE MLB SEASON
A guide to local advertising opportunities

2.
YOUR CUSTOMER’S HOME TEAM
AL WEST
Houston Astros
Los Angeles Angels
Oakland Athletics
Seattle Mariners
Texas Rangers
AL EAST
Baltimore Orioles
Boston Red Sox
New York Yankees
Tampa Bay Devil Rays
Toronto Blue Jays
AL CENTRAL
Chicago White Sox
Cleveland Indians
Detroit Tigers
Kansas City Royals
Minnesota Twins
NL WEST
Arizona Diamondbacks
Colorado Rockies
Los Angeles Dodgers
San Diego Padres
San Francisco Giants
NL EAST
Atlanta Braves
Miami Marlins
New York Mets
Philadelphia Phillies
Washington Nationals
NL CENTRAL
Chicago Cubs
Cincinnati Reds
Milwaukee Brewers
Pittsburgh Pirates
St. Louis Cardinals
• Major League Baseball (MLB) includes two leagues –
the American League (AL) and the National League (NL).
• Each league divides teams among three divisions –
East, Central and West.
Hometown favorites connect with consumers.

3.
• Advertisers seeking frequency for their media buy hit a home run with the depth of
coverage of the MLB across TVs best-known sports networks.
• The MLB teams each play 162 games in the regular season.
• Post-Season games bring excitement as the anticipation builds:
• First Round: Three division champions along with a wild card team play a
best-of-five series.
• Second Round: The two winners square off in a best-of-seven League
Championship Series.
• Championship: League champions advance to compete
in the World Series, which is also
best-of-seven.
GAMES & POST-SEASON
IT’S GAME TIME
Own the season and build your brand with the MLB.

4.
SPECIAL EVENTS ARE A HOMERUN WITH VIEWERS
COLLEGE BASEBALL WORLD SERIES (JUNE)
HOME RUN DERBY (JULY)
ALL-STAR GAME (JULY)
The day after the Home Run Derby, the Midsummer Classic is an annual event between
professional players divided into two teams, one comprised of players from the National
League and one of players from the American League. Players are selected by both fans
and managers.
The night before and from the site of the All-Star game, eight players, four from the
American League and four from the National League are selected and invited by Major
League Baseball to participate in the annual Home Run Derby. This happens on a night
when there are no other live, major sporting events on television.
The NCAA College World Series is held each year in Omaha, Nebraska with the eight
regional champions taking part in a double-elimination tournament to determine the
national college baseball champion.
LITTLE LEAGUE WORLD SERIES (AUGUST)
The Little League World Series will take place in Williamsport, PA for the 68th year.
ESPN and ESPN2 will also televise all of the U.S. regional finals games from around
the country.

5.
WHAT YOU NEED TO KNOW
BASEBALL HEADLINES
Big names, big moments set pace for a record breaking season ahead.
• Out of 2,430 games played during the 2015 MLB regular season, there were
7 no-hitters thrown, and Washington Nationals pitcher Max Scherzer threw
two of them. It’s only the 6th time in the league’s 147-year history that one
pitcher has thrown 2 no-hitters in the same season.
• Boston Red Sox slugger David Ortiz joined the exclusive “500 Club” in
September, becoming just the 27th player in history to hit at least 500 career
home runs. Albert Pujols had been the most recent member, reaching 500
during the 2014 season.
• All four players of the year were first-time award-winners, with MVP Awards
given to Bryce Harper (National League) and Josh Donaldson (American
League), and Cy Young Awards given to pitchers Jake Arrieta (National
League) and Dallas Keuchel (American League).
• Rob Manfred became the 10th Commissioner of Baseball in MLB’s history.
Manfred succeeded Bud Selig, who retired after serving 23 years as
commissioner.
Keep your brand top-of-mind and part of the conversation.

6.
AN UPSCALE CUSTOMER IS WATCHING
SCOUTING REPORT
Major League Baseball attracts an affluent and well-educated audience:
• More likely to have a position in management, or business and financial operations (124
index)
• 71% own their own home
• 63% have some college education
THOSE WATCHING BASEBALL ON CABLE TV ARE:
Women
36%
Men
64%
11%
17% 17%
18% 18% 19%
0%
10%
20%
18-24 25-34 35-44 45-54 55-64 65+
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+. Target
Definition: Sports watched on cab TV past yr: MLB Regular Season
Population Estimates: Universe = 245,403,097; Target = 53,987,523 (22.0% of Universe)
Gender Base: Adults 18+

7.
SportsCenter
2015 MTV
Video Music
Awards
CNN Republican
Debate MLB Tonight
Sharknado 3:Oh
Hell No
WWE Monday
Night Raw
• Twitter users love sports networks:
• Twitter users logged 3.7M tweets about ESPN during
the 2015 regular season, making it the most-tweeted
about Cable network for the year
• ESPN2 demonstrated similar increased engagement
with 778k tweets in 2015.
• ESPN’s Home Run Derby garnered 604k tweets and over
77 million impressions for it’s July 13, 2015 game.
• The MLB on Fox Sports 1 garnered over 1 million tweets
throughout the 2015 regular season, extending the
conversation across networks.
• The MLB Network logged over 6 million tweets and had over
907 million impressions in 2015.
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
complementary programming.
Networks & Programs
SOCIAL TV ENGAGEMENT
People who tweeted about MLB on TBS also
tweeted about these:
Genres categories
 News
 Sports talk
 Special
 Comedy
 Music
 Drama
MLB SLID INTO HOME PLATE WITH
TWITTER USERS LAST SEASON.
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
Programming with a strong social presence increases ad recall by up to 33%.1
1. Source: Millward Brown Digital + Twitter, December 2013
Source: (1) SocialGuide Inc. Affinity Report: April 2015– October 2015 MLB Baseball Pulled 11/2/15.

8.
SPORTS FANS ARE ONLINE
SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS
40% have checked out sports content online.
Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015.
SIXTEEN PERCENT
of consumer sports content
is through a mobile device28%
22%
21%
WATCH HIGHLIGHT CLIPS
WATCH A GAME ON MOBILE
DOWNLOAD SPORTS APP
The most common online sports interactions:
ONE-FIFTH
of sports fans follow stats
via a “game tracker” online

9.
• SPRING TRAINING: PLAY BEGINS MARCH 1ST MLBN, ESPN, ESPN2, ESPD
• OPENING NIGHT: APRIL 3RD ESPN2, ESPD
• REGULAR SEASON: APRIL 4TH - OCTOBER 2ND ESPN, ESPN2, ESPD, MLBN, FS1, TBS
• PLAYOFFS: OCTOBER 4TH - NOVEMBER 1ST ESPN, MLBN, FS1, TBS
Your Customers, Delivered
MAJOR LEAGUE BASEBALL
PREMIERES
Tuesday, Mar. 1st
1:00pm – 4:00pm ET
Target Demo: M35+, M55+
National Ratings Househol
d
A18-34 A18-49 A25-54 A35-64
ESPN Sunday Night 1.1 0.3 0.4 0.5 0.6
MLB Playoffs 3.2 1.2 1.4 1.6 2.0
Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national program
averages from previous two seasons of specified series/event across all networks and are subject to change; actual
performance may vary by market, episode, etc.

10.
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