Exploring why communication is a fundamental part of public transport projects, this presentation covers three general areas: - What communication is (and what it is not) - Why it should matter to urban transport professionals - Some of the key ingredients needed to do it right This presentation was delivered at the Transforming Transportation 2010 Conference hosted by EMBARQ - The World Resources Institute Center for Sustainable Transport - and the World Bank. The conference convenes senior decision makers and professionals from around the world to share the latest experience, information and best practices focused on the provision of safe, clean, and affordable transport services. The World Bank has been an annual partner in hosting Transforming Transportation, and increasingly, the event has been co-organized by other international development banks. This year’s partners include the Inter-American Development Bank, the Asian Development Bank, and the Partnership on Sustainable Low Carbon Transport.

1. From Conceptual Planning
thru Commissioning:
the need for effective
communications
Communications & Public Involvement in Urban Transport
January 14, 2010

2. Today’s Agenda
Essential ingredients
Why should it matter to urban transport professionals?
What is communication?

3. What is communication?

4. Why communication matters to
your project
It will happen – whether or not you plan it
All communications shapes how you are seen by the public
Even silence tells a story – and lets someone else fill in
the vacuum
It is an opportunity to influence, shape and control

5. Public involvement increases your
chances of success
 Increase buy-in/support
 Better understand/anticipate issues
 May learn new ideas
 At the very least, they’ll appreciate the effort

6. Aspects of public involvement
information
sharing
understanding
stakeholders
marketing

7. Effective information sharing

8. Knowing your stakeholders

9. Marketing Strategy
leadership
communication
plan
business/project
objectives
vision

10. Marketing Strategy
leadership
• environmental scan
• communication objectives
• audiences
• messages
• tactics
communication
plan
business/project
objectives
vision

11. Messages
simplerepeated
consistent
benefit-
focused
honest
clear
repeated
repeated

12. Why communicate?

13. Thank you.
Alina Kelly, AKelly Consulting Inc.
alina@akellyinc.com
(416) 587-9903