Building Great Programs for Patrons in their 20s and 30s: May 2018
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Building Great Programs for Patrons in their 20s and 30s: May 2018
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Building Great Programs for Patrons in their 20s and 30s: May 2018
- 1. BUILDING GREAT PROGRAMS FOR PATRONS IN THEIR 20S AND 30S Presented by Katie LaMantia & Emily Vinci May 31, 2018
- 4. Let’s start with a question... Does your library currently offer programs that cater to the 20s-30s demographic?
- 5. Getting Started ❖Defining the Demographic ❖Learning Your Community ❖Defining Your Mission and Goals ❖Strategic Timing ❖Reaching All Genders & Programming Themes
- 6. Who are Millennials/New Adults? • Wide range of life experiences and current situations: graduations, establishing careers, marriages, births, relocations, etc. • Comfortable with technology • An established social scene • Developed means of exploring their interests • Want a social element to their activities • Born after Gen X • Broadly defined as reaching young adulthood around the year 2000
- 7. Learning Your Community • What is the demographic breakdown? • How many of your library’s current cardholders are in their 20s and 30s? • Where do people in their 20s and 30s socialize?
- 8. Mission and Goals We want… • patrons of all ages to see the library as a place for them in the community. • all patrons to view the library as relevant to their lifestyle. • to provide social opportunities as well as opportunities for personal growth and fulfillment.
- 9. Strategic Timing • Work, family, friends take precedence • Experiment with days/times- gauge your community, ask for feedback from your patrons • Try after-hours programming, like a Saturday night
- 10. Traditional Library Programming & Priorities Kids Teens Adults/Seniors
- 11. Reaching All Genders Include a variety of programming to appeal to many interests: • Crafting • Gaming • Movie Night • Home Brewing • DIY Home Repairs • Financial Planning
- 12. NextGen Programs ❖The Nostalgia Factor ❖DIY & Crafting ❖Education & Personal Development ❖Getting Out of the Library ❖Series
- 13. The Nostalgia Factor Don’t discount the power of nostalgia. Basing programs on the pop culture of this demographic’s childhood is a great way to appeal to and involve a wide variety of people.
- 14. Nostalgia/Pop Culture Resources What’s trending? • Buzzfeed • Huffington Post • Reddit • Jezebel • Tumblr • Pinterest • Entertainment Weekly *Patron and staff interest*
- 15. 90s Halloween Throwback • Pumpkin painting • DIY dirt cups • Goosebumps • Fruit Roll-Ups, Gushers, Fruit-by-the-Foot • Trick-or-Treating candy assortment
- 17. 80s Halloween Throwback to the Future • Watching Back to the Future II • 80s board games • Making scrunchies • Trick-or-Treating candy game
- 18. Preschool for Adults • Fingerpainting • Shrinkydinks • Playdoh • Legos • Coloring books • Spirographs • Juice boxes, animal crackers, pudding cups
- 20. Stranger Things • Eggo waffle bar • Dungeons & Dragons • Button maker • Viewing S1E1
- 21. B(ring) Y(our) O(wn) G(ame or system) • After-school snack assortment • Participants brought a variety of board games as well as game systems and video games
- 23. DIY and Crafting
- 24. UnValentine’s Day • Combined crafting - making unValentines and worry dolls • And activities - a piñata and smashing candy hearts
- 26. DIY Terrarium Workshop • Educational, but messy, crafty and fun • Incorporate into DIY/Crafting or office decor • Participants were able to leave with a finished product at no cost to them
- 27. Education & Personal Development
- 28. Kombucha • Instructor-led information session about the health benefits of kombucha and how to brew it at home • Demonstration of the process while allowing for tons of questions and participant interaction • Due to interest, we opened this program to anyone 18+
- 29. Money Smart Week • First time renter • First time homebuyer • Deciphering financial information Adult Milestones
- 30. Fitness Fair & Self-Defense Class • Partner with local fitness centers • New Year’s resolution for healthy living and exercise • Community event
- 31. QUESTION… What is the most successful off-site program held by your library?
- 32. Getting Out of the Library If the members of this demographic are not spending a lot of their time at the library, we can’t necessarily expect them to come to us for programming. Instead, we take the programs to them.
- 33. Community Partnerships Another plus to holding your programs outside of the library is the strengthened community partnerships that can come as a result of doing so. Whether you’re holding Trivia Night at a local pub or teaming up with a local winery to hold a tour a tasting, opportunities abound to create programming that benefits your patrons, your program, and local businesses.
- 34. Discover Your Community • Census information • Community attractions • New businesses
- 35. Winery Tour and Tasting
- 36. Junk Food and Wine Pairing
- 37. Beer Market: Tour and Tasting
- 38. Are You Afraid of the Dark? • Fall Night • Bonfire • Storyteller • Creepy walk in the woods • Crafts • S’mores and hot cider
- 40. Camp NextGen • Summer afternoon • Storyteller • Board Games • Crafts • Scavenger Hunt • Outdoor Games • Snacks!
- 41. Trivia • Partner with a local restaurant or bar • Create trivia answer sheets • Write trivia questions- use a trivia board game, online generator, etc.
- 42. Young(ish) Adult Book Club • Bi-monthly • Books available 1 month prior to program • Alternate genres • Incorporate other events- viewing film adaptations
- 44. Advocating for the 20s and 30s Crowd • Make sure your adult patrons interests are heard and incorporated into library wide programs (not just for families and children)
- 45. Examples: Comic Con, Maker Day, International Games Day, Movie-oke, M- rated gaming tournaments or gaming, Free Comic Books Day, Doctor Who Comics Day
- 46. Questions?
- 47. QUESTION… What interests and hobbies do you have that would make a good 20s/30s program?
- 48. Marketing, Results, and Outcomes Marketing & Promotion Budget Measuring Outcomes
- 49. Marketing How will you reach this demographic? Promoting your programs through your standard library newsletter and website is a start, but consider also where your demographic spends a good deal of their time…online.
- 50. Branding Not entirely necessary, but can be helpful in distinguishing your programs as unique and helps to set them apart from the rest of the library’s programs
- 51. Social Media Facebook Group vs. Page • Group allows all members to contribute • Posts show up as notifications vs. not all page posts showing up in a person’s newsfeed Other social media to consider: Goodreads, Instagram, Pinterest
- 52. ➔ contact information ➔ links to social media ➔ feed from library calendar with upcoming programs ➔ link to sign up for constant contact newsletter ➔ information about community partners Website & Direct Email Newsletter
- 54. Working With Your Budget • Pulling from multiple budgets • Pooling resources • Cultivating staff talent • In our case, success of NextGen programming, shown through statistics and monetary tracking led to creation of new budget line for next Fiscal Year
- 55. Measuring Outcomes How will you measure the success of your programs? What outcomes are you hoping to see as a result of your 20s and 30s programming?
- 56. Statistics & Breakdowns • Sign in sheet – Name – Age – How did you hear about this program? – Email • Post-program surveys
- 59. Program Breakdowns & Results • Keep track of time and money spent • Communicate to management • Qualitative comments
- 61. Out of the demographic “Because the goal of this programming group is to provide unique programming for people in the 20-39 age group, we prefer not to have anyone outside of this age range, including young children, attend our events. If you feel you have special circumstances and would like us to reconsider, please let us know.” • With support from management, this was the policy we initially enforced • Not dissimilar from YS and Teen having strict age restrictions on their programs • As the programs have grown, however, we continue to target 20s and 30s demographic, but do not enforce an age policy. • Collaboration with other programmers in the library
- 62. Adults Facing Social Challenges From our very first program, we have had participation from patrons on the Autism spectrum and others who face social challenges. After receiving feedback from parents of adults on the spectrum, we researched the needs of these adults in our community and reached out to organizations in the communtiy to see what needs we could fill.
- 63. NextGen AFSC • Casual, low-stress • Emphasis on social interaction in a space that feels safe • Programs have included crafts, board/video games, a genre discussion, drawing class, green screen workshop and a dating rules/etiquette information session • Programs held once a month and attended by at least one professional from one of our community partners
- 66. Transition from Teens to Adults Teens aging out of teen services want to continue attending programs with members of their peer group.
- 67. Final Thoughts • Numbers don’t always matter • Failure will happen! • Patron feedback is critical
- 68. Questions?
- 69. A Year of Programming for Millennials and More Click here to buy from ALA Editions 50 + Fandom Programs: Planning Festivals and Events for Tweens, Teens and Adults Click here to buy from ALA Editions Pop Culture-Inspired Programs for Tweens, Teens, and Adults Click here to pre-order from ALA Editions by Amy J. Alessio, Katie LaMantia, and Emily Vinci:
- 70. Additional Resources Facebook Groups • Millennial Programming Ideas • ALA Think Tank • Programming Library Interest Group Anything Libraries, Colorado • https://www.anythinklibraries.org/ Sacramento’s Public Library’s alt+library • http://altlibrary.com/
- 71. Contact Information Katie LaMantia lamantiak@gmail.com Emily Vinci evinci@stdl.org
- 72. Thank you for attending!
Notes de l'éditeur
- Intro, presentation style, outline
- A history-
- Finish by 1/12, download to ppt and clean up
- People and lifestyles in their 20s and 30s vary differently, time and commitments vary.
- Personal favorites, variety from each of our themes that often play on nostalgia
- When thinking about what themes you want to touch on when planning your programs, d
- Games borrowed from teen services. These two programs are by no means the only ones that incorporate nostalgia, as we’ll see in just a few minutes...
- There’s virtually no end to the different kinds of crafting and/or DIY programs that you can hold. These kinds of programs are great for providing a fun, creative atmosphere that encourages participants to share and get to know one another.
- Opportunities for education and personal development are important for patrons of all ages. Creating programming for patrons in their 20s and 30s, however, does bring with it different kinds of education and personal development programming that can be as broad or as specific as fits your community and the people in it.
- In addition to meeting our patrons where they are in terms of social media and digital outreach, we also need to meet them where they are in the community. Another plus to holding your programs outside of the library is the strengthened community partnerships that can come as a result of doing so. Whether you’re holding Trivia Night at a local pub or teaming up with a local winery to hold a tour a tasting, opportunities abound to create programming that benefits your patrons, your program, and local businesses.
- Creating branding for your 20s and 30s programming isn’t absolutely necessary, especially if you’re planning to hold these kinds of programs sporadically, but it can be helpful in distinguishing your programs as unique and set apart from the rest of the library’s programs.
- pulled from patron database based on set age parameters (20 - 39) sent during the fourth week of the month advertising the next month’s events and programs all-patron library newsletters are sent during the 1st and 3rd weeks, and we did not want to overload people with library promotion
- Quantitative and Qualitative Results, Useful for Budget justifications, determining new programs
- unexpected surprise!
- Some programs will fail, and you might for awhile like you’re constantly having to tweak things and readjust. This is a great opportunity to try new things and see what sticks.