SignOn diversified various methods to create an end to end solution for increasing the online engagement which impacted the conversions positively.

1. CASE
STUDY
DIGITAL
MARKETING &
MARKETING
INTELLIGENCE
HELPS BOOST
LOAN GROWTH
BY 75% FOR NBFC
(NON-BANKING
FINANCIAL
COMPANY)

2. Signon.ai is an Indian cloud-based software & AI company headquartered in
Bengaluru, India. Founded in 2015 by stalwarts in the IT & Services industry, it provides
Artificial Intelligence, Application Development, Digital Marketing, Analytics and also
sells a complementary suite of enterprise applications focused on Customer
Relationship Management CRM, marketing intelligence, & Membership
management.
About SignOn.ai
The NBFC company is an extremely well-known company all over
India. With their branches all over India and employee strength
up to 1000+. They offer loans to individuals, businesses,
entrepreneurs and many more. They are also in providing general
insurance, wealth advisory and lending money. It is considered as
one of the fastest-growing NBFC in India.
About Client
This fast-moving NBFC could not target the right customers, which led to poor
online engagement. It was also a challenge to connect the marketing spends
and ads to the real results which impacted conversion. Due to the lack of a
targeting strategy, their marketing spends were in vain, They couldn’t target
their ideal buyer persona & failed to track their marketing activities, including
conversion metrics.
They even had a dilemma on which lead to prioritise which resulted in
customer dissatisfaction. They need a solution which can help them to
prioritize their leads and provide a lead ranking.
Problem Statement

3. SignOn signed up to learn and scrutinize every stumbling block they were facing
technically and come up with the best digital strategy to improve efficiency.
Segmented the target customers with Intent models & coupled that with online
customer Behaviour. Used parameters like customer spend potential, purchase
propensity, browsing history, content classification & social profiling. This helped
improve the customer targeting of the NBFC which was the first hurdle.
Cibil rating was integrated into the modelling to arrive at the creditworthiness &
spend history, which helped to classify the leads and to provide lead prioritization.
Omni channel consolidation to arrive at the customer intent - Chat, voice, Bot, Form
submissions, social mentions.
Marketing Channels were all Consolidated into one Lead Funnel on which was
applied to the segmentation models.
The right product class was then applied to the right segment of customer, so that
targeting the right customers was achieved
Lead Scoring was applied so that the marketing intelligence platform for SignOn
Leadz could real-time manage & prioritise leads over others.
Classification of leads to simplification of targeting channels - Email, Chat, Voice Etc.
The method of targeting was also advised as an outcome of the funnel
classification.
Finally, how the right Leads to the right Skilled sales executives in order for effective
closure of sales.
Solution
11
22
33
44
55
66
77
88
99
2 Months
Study
2 Months
Transition
Time to Go Live
4 Months
Deployment
6 Months from
Contract
Configuration And Deployment Timeline

4. SignOn diversified various methods to create an end to end
solution for increasing the online engagement which impacted
the conversions positively. The following were the key success
from using SignOns tools and tricks:
1. 120% increase in engagement measured by Time on page and
content engagement
2. 75% increase in Sales conversion End to End
3. Improved customer satisfaction from Post sales survey by 20%
The client was able to target their ideal customers which helped
to get more leads and the upgraded lead priority metrics helped
to rank the leads and helped to convert leads which qualify
certain conditions.
Outcomes
Provided digital marketing solutions from the initial stage starting from
customer acquisition, for targeting the ideal buyer persona of the business by
establishing presence in all the online marketing channels and to attract the
ideal customers. Help to generate leads and helped in converting qualified
leads.
Helping gather information relevant to the company’s target market and
specifically analyzed for taking accurate decisions for understanding the
market opportunities, targeting strategy, and market widening strategies
Features Used
Digital Marketing
Marketing Intelligence

5. SignOn Digital Marketing
Skyrocketing Online Traffic
Improve the Conversion Rate
Know Your Visitors
Increase Sales and Revenue
Achieve your business goals and maximize your marketing ROI with an integrated marketing
strategy. Our expertise is in creating knockout strategies that include high-impact digital
advertising, advanced search engine optimization, creative app marketing and development,
evergreen content marketing, and shareable social media content.
Achieve your business goals and
maximize your marketing ROI with an
integrated marketing strategy. Our
expertise is in creating knockout
strategies that include high-impact
digital advertising, advanced search
engine optimization, creative app
marketing and development,
evergreen content marketing, and
shareable social media content.
Improving your conversion rate is a
great goal, with our proper
conversion rate optimization tactics
we can help you to be at the top of
your business. An efficient campaign
will get a lot of people to take your
conversion action.
Know your visitors by using our Visitor
Tracking modules, which acts as a
power-packed module, enabling you
to identify and track down visitors,
view and record the trail of every
other visitor visiting your website(s)
and more importantly it allows you to
view personal details like name,
geolocation, etc., of the visitors and
lets you initiate a proactive chat at
any point of time.
Our custom made Digital Marketing
strategies can help to increase your
sales and revenue. We can build a
solution to quickly build a pipeline
and generate instant leads &
manage them. With selected
marketing channels including PPC,
Email automation, and social ads,
you can generate more leads in the
short term, and we will help you
manage them.