Board members with marketing experience are positively associated with firm revenue growth.

1. From: Whitler, Krause, and Lehmann 2018
When and how Board members
with marketing experience help
companies?

2. From:From:
Fortune 1000 Board seats
Whitler, Krause, and Lehmann 2018
Active Marketers=38
(less than 0.5%)

3. From:From:
S&P 1500 Board Bios
Whitler, Krause, and Lehmann 2018
Only 2.6% of 64,086 members had any
marketing experience between 2007 and 2012

4. From:From:
 Debate:
 Do the boards have it right and does board-level marketing experience not matter
for firm performance?
 Or can marketing experience in the board-of-directors function to help the firm?
 How might marketing experienced board members help?
 Prioritize firm growth as a strategic objective
 Contribute expertise to improve the effectiveness of revenue growth strategies
Does Board member marketing
experience matter?
Whitler, Krause, and Lehmann 2018

5. From:From:
 Examined the biographies of directors for all firms on the S&P
1500 companies from 2007-2012, reflecting a sample of
12,106 directors.
 Found less than 3% of directors have marketing backgrounds
and 16% of boards that have one such member.
 Results indicate that having a marketing expert on the board
was positively associated with revenue growth (5.8
percentage points higher than companies that didn’t have a
marketer on the board).
Study and result

6. From:
The common practice of not
including experienced marketers
on boards of directors puts firms
at a competitive disadvantage.