2. WELCOME TO MY SLIDE DECK. PLEASE NOTE
THAT CERTAIN SLIDES FROM THE LIVE
VERSION HAVE BEEN OMITTED OR REVISED.
UNFORTUNATELY, THEY DON’T WORK
WITHOUT CONTEXT (OR MOTION).
😞
3. IF THERE’S A MISSING SLIDE OR EXAMPLE YOU
REMEMBER FROM THE LIVE VERSION, PLEASE
EMAIL ME FOR A COPY.
👍
6. IN MY TALK, I USED THE GROWTH STORY OF
HIGHER LEARNING TECHNOLOGIES (HLT) TO
SUPPORT THIS CLAIM.
7. BY SEEKING TO FULLY UNDERSTAND THE
INTERESTS AND TRIGGERS OF THEIR
AUDIENCE, AND CONSISTENTLY TESTING AND
EXECUTING ON CONTENT, THEY WERE ABLE
TO SCALE FACEBOOK COMMUNITIES INTO THE
MULTI-MILLION MONTHLY REACH RANGE.
!
*EVEN THOUGH BEST PRACTICE SAYS THE
CONTENT THEY EMPLOY “SHOULDN’T WORK.”
42. “I AM INSPIRED BY
PEOPLE AND HOW
THEY USE THE
SPACES WE DESIGN.”
“I ENJOY HEARING
THE STORIES OF THE
THOUGHT PROCESS
BEHIND THE
DESIGN.”
WHAT INSPIRES
YOU?