Ranger Creek Brewing & Distilling is a brewery and distillery located in Texas. It produces craft beers and bourbon whiskey. As the only "brewstillery" in Texas, it focuses on the relationship between beer and whiskey. Its brand personality emphasizes being local, progressive, and premium. It aims to introduce more consumers to craft beer and whiskey through an accessible yet unique portfolio. Its marketing plan is focused on account relationships, tastings and festivals, and social media to promote distribution and sales of its products.

2. Agenda
• About Ranger Creek
• Value Proposition
• Brand Personality & Architecture
• Marketing Plan
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3. What we do
• Ranger Creek Brewing & Distilling is a combined
brewery/distillery making:
– Craft beer for San Antonio
– Hand crafted Texas bourbon whiskey for Texas
• Started selling beer November, 2010
• Texas Bourbon released in November, 2011
• Only “brewstillery” in Texas, focus on the relationship
between beer and whiskey.
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4. Why Beer and Whiskey?
• Because we love to drink both!
• Beer and whiskey have significant potential:
– Only 5 craft distilleries making whiskey in Texas (pop. 27M)
– No other craft breweries making and selling beer in San Antonio
(7th largest city in the U.S.)
• Distinct advantages of combined brewery/distillery:
– Scale capital equipment costs by sharing equipment
– Generate consumer interest in Ranger Creek whiskey with
Ranger Creek beer and vice versa
• Promising trends for both industry segments:
– Craft beer grew 11% by volume and 12% by dollars in 2010 while
the overall industry declined by 1%
– Craft distilling is on the front end of a revolution
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5. Distillery Products
• Small Batch Premium Texas Bourbon Made in the Texas
Hill Country
– Water filtered through Texas limestone
– Locally grown corn and other ingredients
• Limited edition Small Caliber Series
– Y1: Ranger Creek .36 Small Barrel Bourbon
– Y2: Ranger Creek Rimfire Mesquite Smoked
Whiskey
– Y3: TBD
• Traditional Straight Bourbon Whiskey
• Beers distilled into whiskey
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6. Brewery Products
• Craft beer accessible to the masses
– Balance unique, artistic beers with drinkability
– Portfolio of beers that will serve as a gateway
into craft beer for some and satisfy the craving
for hoppy, new, interesting flavors for others
• Core Line-up: Lucky Ol’ Sun, OPA,
Mesquite Smoked Porter, and La Bestia
Aimable
• Seasonals, Firkins, Wine barrel aged
• Bourbon barrel aged using our own
bourbon barrels!
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7. How we make it
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8. Value Proposition
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9. Brand Personality & Architecture
Local - Progressive - Premium
Ranger Creek Lucky Ol’ Sun Ranger Creek 1836 Texas Bourbon
Ranger Creek OPA Whiskey
Ranger Creek Mesquite Smoked Bourbon barrel aged Small Caliber Series
Porter Ranger Creek .36 Texas Bourbon
Mesquite Smoked Porter
Ranger Creek La Bestia Aimable Ranger Creek RimGire Mesquite
La Bestia White Whiskey
Seasonals Smoked Whiskey
Small Batch Series Ranger Creek Texas Oak Whiskey
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10. Marketing Plan
• Budget: 10% of nothing
• Tied to Distribution
– Exclusive brand, limited geographic availability
– No mass media before mass distribution
• Push
– Account relationships/staff training
– Tap handle/menu placements/point of sale
– Price discounts
• Pull
– Tours and Open Houses
– Tastings and Festivals
– Social Media
– Traditional Media
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12. Emotions and Attributes
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13. Perceptual Map
Texan/Local
Garrison
Alamo Ranger Creek
Live Oak
Stranahan’s
Shiner Balcones DogGish
Rogue
Woodford
Traditional Makers Innovative/Trailblazing
Negro Modelo
Knob Creek
Ubiquitous
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