Startup Digital #CEA17

2. I’m tired of this
non-sense adds…

3. Hi James, I’m Appy!
I’ll be your personal
shopping assistant on your
smartphone to your
favourite local stores!

5. 10 Invited Stores
200+ Users
400+ Unique Messages Sent
60+ Unique Visits to Stores!
Preliminary Data

6. PERSONAL
PREFERENCES
CONTEXT
BEHAVIOUR
Help Stores creating

7. USD 29,5b
LBM Market 2019
 24,6% CAGR
Source: eMarketer

10. Filipe Romão
CEO and Founder
16 yrs of Consulting, Sales & Marketing and IT in
Portugal, Cape Verde, Italy and Mozambique
Luisa Miranda da Luz
Board Advisor and Founder
20 yrs of Marketing Management
25 yrs of entrepreneurship in
Portugal, Angola and Mozambique
Paulo Barroso da Luz
Board Advisor and Founder
11 yrs of FMCG Sales Management
25 yrs of Entrepreneurship in
Portugal, Angola and Mozambique

11. The team has built 3 businesses from
scratch to €3M each
Trade Marketing
IT Consulting
Professional Training

12. MIT Portugal/BGI Accelerator Alumni
Microsoft BizSpark – Startup
Incubated in StartUp – Torres Novas

13. 4thQ’16
Go Alfa (closed pilot) in
Torres Novas
Market Alfa Validation
1stQ’17
MVP
Go Beta in Lisbon
Market Beta Validation
User Locaton Based
Notification Engine
New Costumers
18 people
1st Sale
Investment Round
K360€ to fihnish the
tests and be able to
scale out
4thQ’17
Finish tests in Lisbon
AppyFans V 2.0
Market Rollout
Suggestions to Users
about brands to follow
33 people
4thQ’18
AppyFans V 3.0
Local Businesses
Notification
Recomendations Engine
2 big cities (over 1M
habitants)
4thQ’19
AppyFans V 4.0
Local Businesses
Notification
Recomendations Engine
53 people
4 big cities
Break-even
4thQ’20
AppyFans V 5.0
78 people
7 big cities
M 5,5€ Sales
M 2,3€ EBITDA
2016 2020

14. 60%20%
20%

15. €100k (seed round)
• Finish beta tests
• Marketing strategy
• Launch in Portugal
• Develop V2.0
• Prepare the scale-out
of Portugal

16. 1st
• Sell the Campaigns Platform to Stores on a Monthly
Subscription/Event-Based (check-ins)
2nd
• Provide In-Platform Services to Stores
3rd
• Sell Data/Info to Community Managers

17. • Sell the business in 5 years to Waze, Yelp,
Microsoft, Google or another investor;
• Series A/B investment;
• Imagine Apps may re-buy the equity.

18. Filipe Romão
966791716
filipe.romao@imagine-apps.com