Materi Psikologi UMKM yang disampaikan dalam rangka HUT APIO ke 21

1. Psikologi
untuk
UMKM
Dr. Yus Nugraha,MA., Psikolog
Fak. Psikologi Unpad & Apio Jabar
yoesdinain@yahoo.co.id;
Founder : Dinain & K-Monezan

2. KONDISI UMUM UMKM – MASA PENDEMI (ErsaTW,2020)

3. PERMASALAHAN UMUM UMKM (Ersa& Sonny, 2000)
Studi kelayakan
kurang memadai
→ BMC
Harta usaha VS
Pribadi
→Pencatatan
Keuangan
Inovasi
terbatas/produk
relative sama
Ingin CEPAT
Sukses/berhasil
Tidak tersedia
laporan Keuangan
–Badan hukum 
investor
Gaptek 
marketing –
Networking
Modal terbatas
 Bisplan
TAKUT gagal/
kapok/ganti
usaha/stress/

4. EMPLOY VS ENTRE ? (ALK, 2000)

5. PERAN PERGURUAN TINGGI ? (best practices)
I. Tingkat Universitas & Nasional :
1. PKM (Pekan Kreativitas Mhsw) : PKM-K – Open House Kewirausahaan
2. Pendampingan Mhsw : PMW – WMM – PIB (Pusat Inkubator Bisnis)
3. OKK (Olah Kreativitas & Kewirausahaan) : Program Aksi Sosial – Active Citizen → one
Village on Product ➔ one village one venture
II. Tingkat Fakultas :
1. MK –Kewirausahaan : MKW – MKPP
2. Fak. Psikologi : Psikologi Kewirausahaan → Praktik Wwncr Pengusaha lokal – Analisis
pebisnis sukses - BMC- BisPlan (Rencana Bisnis) → proposal Bisnis

6. Peran di Masyarakat ? (best practices)
1. PKM : Dosen – Mhsw (Penelitian Payung)
2. Pelatihan & workshop di sekitar Kampus – Lokasi KKN – lokasi OKK
3. Penelitian Dosen dengan melibatkan Mahasiswa dan Mengharuskan
adanya PKM berupa Pengembangan Masyarakat tempat penelitian
4. Kolaborasi dengan Mitra (Pemerintah-NGO)
5. Pengenalan adanya Transformation Disruption , Digital Transformation
→ Digital Entrepreneurship

7. PERAN PSIKOLOGI /PSIKOLOG? (bestpractices)
1. Pelatihan /Workshop – Pendampingan proses bisnis sampai end users (on going)
2. Pendampingan /Tutorial : Feasibility study- Bisplan – Marketing – Networking
3. Pendampingan (Administratif) : Pendaftaran Usaha, PIRT, Sertifikat Halal, HKI
4. Pelatihan : Pembentukan Perilaku Berwirausaha (Entrepreneurial Behaviour )
Entrepreneurial ( readiness, Intention, Self Efficacy, Orientation)
5. Konsultasi permasalahan Psikologis : Gagal – Tidak Siap/Tidak Pengalaman – Tidak
Kosnsisten – tidak punya Passion ?
6. Pelatihan : AMT – Agility – PsyCap (HERO)

8. PERAN PSIKOLOG BISNIS ? Consultation..
Psikolog Bisnis → a practical profession. We use our knowledge both of the
business world and of psychology to challenge and help organizations and
their people (Grant, 1991); with systemic interventions. B’coz →working with
sophisticated human beings and communities in a complex organized
commercial world to deliver pragmatic business benefits.
Psikolog Bisnis adalah : knowledge sharers; enablers; critics; organizational
agents provocateurs; process designers and guides. (Antonides,1991; Grant, 2005),
with 3-C’s →right capability (best at what they do), right chemistry (personally
& Org) and confidence (who deliver what they said they will).

9. SO WHAT dengan Peran Psikolog ?
How to build the E M

10. ENTREPRENEURIAL MINDSET (GROWTH) (ALK,2000)
a set of attitudes, skills and behaviors that help students to
succeed academically, personally and professionally that include
initiative and self-direction, empathy, risk-taking, flexibility and
adaptability, creativity and innovation, critical thinking and
problem solving. Other definitions include the ability to see
opportunities, resources and create value.

11. Model Pentahelix Pengembangan UMKM (ErsaTW,2020)
mediaRegulator/
Pemerintah
UMKM
Model Pentahelix
Pengembangan UMKM
Sektor
swasta/
bisnis
Akademis
/ PT
Komunitas
Mitra :
BUMN- Perbankan
Brand Image –
Network -
Marketing
Network – Mitra
promosi
Perangkat Regulasi
– Tata kelola
Penguatan SDM-
UMKM dg TR-WS-
Mentoring

12. Quote – Soren Kierkegard (RI, 2000)
Buku Works of love –
puncaknya adalah :
LOVE THE RISK –
HE CALCULATED RISK

13. Hatur nuhun – Terima kasih

14. PROBLEMS:
• reliably and validly assess individuals’ entrepreneurial characteristics and
competencies;
• quantify the value-added of taught curriculum and research interventions; and
• link assessed knowledge, attitudes, and behaviors to actual entrepreneurial
outcomes, including success in developing and scaling innovations.
ENTREPRENEURIAL MINDSET