1.
Demystifying your APIs
after launch

2.
❖ 17+ years of Professional Experience
❖ Creative, Researcher, Think Frugal aka Jugaad
~ Innovative ideas to solve problems quickly
❖ Working as Global Product Manager /
API Evangelist / Web3.0 Enthusiast
❖ But also wore many hats in the past: ~ as Web
Developer, Product Owner, Business Analyst,
Project Management, CEO
Current interest in: APIs for Web3.0, No-code
Blockchain APIs, NFTs, ChatGPT
MEENAKSHI KHATRI

3.
2023 SERIES OF EVENT
New York
May 16&17
Australia
October 11&12
Singapore
April 12&13
Helsinki & North
June 5&6
Paris
SEPTEMBER
London
November
15&16
June 28-30
SILICON VALLEY
March 14&15
Dubai & Middle East
February 22&23

4.
A crash course on
- Why it Matters?

5.
FANCY DEVELOPER PORTAL
✓ Offering quick-to-
integrate APIs
✓ Fancy Developer Portal
✓ Marketing jargons
✓ Business jargons
✓ Money well-spent ☺

6.
WEEKS, MONTHS LATER…
NO USERS
Struggling to sign deals
with customers
COMPLAINS
Documentation / broken
endpoints etc. etc.
PURPOSE
Did it serve the purpose?
NOT MAKING €$ £
APIs not generating
revenue
30% 20%
10% 40%

7.
ANALYTICS & METRICS
Are users actually using
your APIs?
AGENDA
01 02
DOCUMENTATION
Is it easy to read / try / test
the APIs?
03
USER FEEDBACK
Do you communicate with
your users?
04
IMPLEMENTING CHANGES
Execute, Test, Repeat

8.
Plug-in that generated data
ANALYTICS & METRICS
01

9.
REAL-TIME ANALYTICS & METRICS
RESPONSE TIME
LATENCY
ERRORS
QUALITATIVE vs
QUANTITATIVE DATA
KPIs
DEMOGRAPHICS
CONCURRENT
REQUESTS

10.
MEASURE & ANALYSIS
TYPES OBJECTIVES
SCORE
(example)
RESPONSE TIME
Business critical Dependencies on
other APIs
Frequency of the
API calls
1
LATENCY
Hosted near the
region?
SLA commitment
99.95%
Dependencies
with other APIs
4
USAGE
Reaches
expected targets?
Revenue visible? User behaviors? 3
SECURITY
THREATS
Levels of
security?
Regional
requirements?
Business critical 2

11.
DOCUMENTATION
02
Keep it Simple, Smartie

12.
IDENTIFYING YOUR API SPECS STYLE

13.
USER FEEDBACK
03
We don’t use it enough, although it’s great!

14.
“Every company's greatest
assets are its customers,
because without customers
there is no company.”
— MICHAEL LEBOEUF

15.
TYPES OF USERS
LEADING
ADVANCED
STANDARD
BASIC
LEVEL 1 2 3 4
PERCENTAGE 20% 40% 30% 10%
DESCRIPTION Only Few APIs Loyal Customers
Challenges &
Brings Innovation
VIP Customers

16.
PRIORITIZATION MATRIX
GOALS IMPACT CRITICAL
1
Want to increase X API calls with Level 1
users
Very High
2 Generate revenue with DEF-APIs High
3 Expose API to a particular country Low
4 Introduce new features Low
5 Secure VIP status of the users High

17.
IMPLEMENTING
CHANGES
04
Execute, Test, Repeat – Be flexible!

18.
FAST, BUT NOT FURIOUS
INTERNAL ANALYSIS CHOOSE PLAN / SET KPIs
GO LIVE! EXECUTE
1 2 3
4
5

19.
API CALLS /
WEEK
API-REVENUE MARKET
COVERAGE
15K 1M 30%

20.
PROFITABILITY RATIOS
API ANALYTICS (%)
DOCUMENTATION (%)
USER FEEDBACK (%)
API METRICS (%)
USER TESTIMONIALS (%)
WORST PEER BEST PEER
% % %
% %
%
% %
% % %
Europe
Asia USA
%
% %
%

21.
CREDITS: This presentation template was created by Slidesgo,
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THANKS!
DO YOU HAVE ANY QUESTIONS?
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