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Building a developer
program in a large
corporationfrom the
ground up
Fran Romero
Head of Open
Innovation Programs
Amadeus...
The timing isn’t right…
It’s too risky…
That’s not my job…
We don’t have
the budget…
We’ve always
done it this way…
Let’s ...
How to
overcome
resistanceto
your
developer
program
About Amadeus
+1.9billionpassengers
boarded in 2019.
+646millionbookings
processed in 2019.
EuroStoxx50
One of Europe’s
be...
Amadeus for Developers
Open innovation
program
“Build the
future of travel”
Fast and easy access
to AmadeusAPIs
End-to-end...
Tough decisions
1 Overcomingcompetingpriorities
2
Navigatingcorporateculture&
structure
3 Addressingtechnology
4 Managing ...
1. Overcoming competing priorities
How to communicate value and make your project shine.
Standing out in a
sea of projects
Why choose APIs
over somethingelse?
Challenges to getting
buy-in
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
1 Budget...
Build a compelling case
Give your initiative context Clearly statue the value Highlight the risk of inaction
State the ris...
APIs as enablers
of change
.
“Agility, scalability and automation will be the
watchwordsfor this new era of business.
Thos...
20% of companies
FAIL
10% reinvent and
THRIVE
“CHANGEhasputmany
companiesout of business and
madeother companiescome out
S...
APIs generate
30% of revenue
at leadingIT companies.
(Source: Mulesoft2020 Connectivity benchmarkreport)
Value beyond revenue
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
• Reachnew custo...
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
Building a sense of
urgency
Creatinga...
2. Navigating corporate culture &
structure
How to set up Team and Governance for success.
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
The API
landscapeat
large,
complex
or...
How to overcome structural challenges
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted...
Ring-fenced
team
(Business)
Strategy
Program
Management
Product Management
& UX
Developer Relations
& Marketing
Ring-fence...
Our approach
to Governance
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
PROGRAM
Pr...
3. Addressing technology
How to solve the techie puzzle.
Going piece by piece
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
Rely on API
Mana...
4. Managing risk
(real and perceived)
How to stay ahead of your stakeholders' concerns.
Common concerns with open APIs
Businessconcerns Security concerns Performanceconcerns
• Cannibalization
• Legal risks
• At...
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
Addressing the concerns
1 Manage risk...
Quick wins: launching an MVP
START SMALL
• Amadeusfor DevelopersMVP (2018).
• Limited set of APIs
• GETAPIsonly
• Low-risk...
5. Taking the baby steps
How to survive the post-launch phase.
Nurturing the new API environment
Users are kings Progressive approach
LEARN,ITERATE,GROW
• NewAPIs & categories (ex: A.I....
Thriving in Travel
Proven benefits of an API Program.
Landscape of
new opportunities
• New connections:extensiveinroadsinto
the Innovation Ecosystem
• Adoption:increaseduseof A...
Re-cap
How to build a developer program from scratch at a large
organization.
Common roadblocksKeys to success
Communicatevalue
• Transformation enablers.
• Benefits of adoption.
• Riskof doing nothin...
Ask the
API Days
community!
Thank you!
Let’s talk!
linkedin.com/in/franciscoromero/
developers@amadeus.com
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INTERFACE by apidays_Building a developer program in a large corporation from the ground up by Fran Romero

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INTERFACE by apidays
Building a developer program in a large corporation from the ground up
Fran Romero, Head of Open Innovation Programs at Amadeus

Publié dans : Technologie
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INTERFACE by apidays_Building a developer program in a large corporation from the ground up by Fran Romero

  1. 1. Building a developer program in a large corporationfrom the ground up Fran Romero Head of Open Innovation Programs Amadeus IT Group
  2. 2. The timing isn’t right… It’s too risky… That’s not my job… We don’t have the budget… We’ve always done it this way… Let’s not reinvent the wheel! We don’t have time… This isn’t a top priority… We don’t have the bandwidth…
  3. 3. How to overcome resistanceto your developer program
  4. 4. About Amadeus +1.9billionpassengers boarded in 2019. +646millionbookings processed in 2019. EuroStoxx50 One of Europe’s best performing public companies. ForbesTop10 global software companyranking in 2019. • Leading technology companyforthe global travel industry. • Present in +190 countries with over19,000 employees worldwide. • Solutionsthat enrichtravel for billionsof people every year.
  5. 5. Amadeus for Developers Open innovation program “Build the future of travel” Fast and easy access to AmadeusAPIs End-to-end travel content & capabilities Drive innovation in travel Addressthe needs of travel developers https://developers.amadeus.com
  6. 6. Tough decisions 1 Overcomingcompetingpriorities 2 Navigatingcorporateculture& structure 3 Addressingtechnology 4 Managing risk(real& perceived) 5 Survivingthe post-launch
  7. 7. 1. Overcoming competing priorities How to communicate value and make your project shine.
  8. 8. Standing out in a sea of projects Why choose APIs over somethingelse?
  9. 9. Challenges to getting buy-in © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted 1 Budget 2 Uncertainty 3 Short-termthinking
  10. 10. Build a compelling case Give your initiative context Clearly statue the value Highlight the risk of inaction State the risks of NOThaving an API program at your organization. Show that your developer programis an enabler of change for Digital Transformation. Explain how APIsgenerate value in terms of revenue and beyond.
  11. 11. APIs as enablers of change . “Agility, scalability and automation will be the watchwordsfor this new era of business. Those that have these capabilities now will be the winners” World Economic Forum(April 2020)
  12. 12. 20% of companies FAIL 10% reinvent and THRIVE “CHANGEhasputmany companiesout of business and madeother companiescome out STRONGERand REINVENT themselves. The companies with a long-term mindsetare the ones that will come out stronger. ” Simon Senek (May 2020) Source: Harvard BusinessReview
  13. 13. APIs generate 30% of revenue at leadingIT companies. (Source: Mulesoft2020 Connectivity benchmarkreport)
  14. 14. Value beyond revenue © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted • Reachnew customers • Increaseadoption • Unlocknew business models • Boost efficiencyand automation • Createpartnerships • Improveproducts • Opennewchannels • Driveinnovation • Detectemergingtrends
  15. 15. © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Building a sense of urgency Creatinga sense of urgency • Riskof doingnothing • Data is power: • Customer surveys • Competitiveanalyses
  16. 16. 2. Navigating corporate culture & structure How to set up Team and Governance for success.
  17. 17. © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted The API landscapeat large, complex organizations Scattered initiatives Ownership &resistance Legacysystems
  18. 18. How to overcome structural challenges © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Ring-fenced API team Shared API Governance
  19. 19. Ring-fenced team (Business) Strategy Program Management Product Management & UX Developer Relations & Marketing Ring-fenced team (Tech) Business Units Corporate Functions Ring-fenced team (Tech) Ring-fenced team
  20. 20. Our approach to Governance © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted PROGRAM Program strategy & coordination by ring- fenced team with input of all units. PLATFORM Commonplatform maintenance and roadmap,with PMs from all units. DATA Central committeeof data experts that analyze risks and validate APIs. DESIGN Commonguidelines created by an API expert community across business units.
  21. 21. 3. Addressing technology How to solve the techie puzzle.
  22. 22. Going piece by piece © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Rely on API Management solutions Define the best technology to expose Scalability mindset
  23. 23. 4. Managing risk (real and perceived) How to stay ahead of your stakeholders' concerns.
  24. 24. Common concerns with open APIs Businessconcerns Security concerns Performanceconcerns • Cannibalization • Legal risks • Attacks • Sensitive data • Scaling to accommodatevolume
  25. 25. © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Addressing the concerns 1 Manage riskfromthe start. 2 Be transparent. 3 Start small, then grow.
  26. 26. Quick wins: launching an MVP START SMALL • Amadeusfor DevelopersMVP (2018). • Limited set of APIs • GETAPIsonly • Low-riskdata
  27. 27. 5. Taking the baby steps How to survive the post-launch phase.
  28. 28. Nurturing the new API environment Users are kings Progressive approach LEARN,ITERATE,GROW • NewAPIs & categories (ex: A.I.) • Core APIs, including POST • Newplatform capabilities Focus on funnel KPIs USERS-CENTRIC • 100% Focus • FeedbackChannels • Develop relationships NEW COMPASS • Define Phased KPIs • Attention points will stand out
  29. 29. Thriving in Travel Proven benefits of an API Program.
  30. 30. Landscape of new opportunities • New connections:extensiveinroadsinto the Innovation Ecosystem • Adoption:increaseduseof Amadeus data and functionalities • Efficiencyand automation:boosted Webservices • Openchannels:created anew way to interactwith users • Driveinnovation:hundreds ofnew solutions across all segments • Detectemergingtrends:up-to-date marketdemand and interest
  31. 31. Re-cap How to build a developer program from scratch at a large organization.
  32. 32. Common roadblocksKeys to success Communicatevalue • Transformation enablers. • Benefits of adoption. • Riskof doing nothings. Team & Governance Minimize risk • Ring-fenced programteam. • Governance: program, platform, data, APIs. • Manage risks from the start. • Be transparent. • Start small, then grow. Solve the tech puzzle • API Managem. Solutions • Define Technology • Scalability Take it step by step • Users-centric • Funnel KPIs • Progressive approach
  33. 33. Ask the API Days community!
  34. 34. Thank you! Let’s talk! linkedin.com/in/franciscoromero/ developers@amadeus.com

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