The project ONMEST2 Open Network for Mediterranean Sustainable Tourism co-financed by the EU under the program ENPI CBC-MED and including partners from Spain, Greece, Lebanon, Jordan, West Bank, Tunisia, under the lead of the Italian Comune di Ispica. AREGAI has agreed - for the project partners OMNEST2 - to make a specific kit of tools for translating the sustainability performance of tourism businesses in measurable indicators, making the results with something that consumers and stakeholders can see and evaluate simply and immediately ("Method of assessing the sustainability of SMEs ; Methodology of evaluation of customer satisfaction SMEs).

1. Project
OPEN NETWORK FOR MEDITERRANEAN
SUSTAINABLE TOURISM
ONMEST2
The partnership
1

2. Applicant
Comune di Ispica
Partner N.1
ERFC - European Regional Framework for Cooperation
Partner N.2
FUERM - Fundaciòn Universidad Empresa Regiòn de Murcia
Partner N.3
JVCCD - Jordan Valley Center for Comprehensive Development
Partner N.4
Baldati Organization
Partner N.5
Rozana Association
Partner N.6
UNFT - Union Nationale de la Femme Tunisienne
Partner N.7
DELARPA - Association pour le développement du Patrimoine
Partner N.8
Associazione Culturale Sud
Associate N.1
Trekking Italia - Amici del trekking e della natura
Associate N.2
PLEF - Planet Life Economy Foudation
Associate N.3
Aregai - Terre di Benessere
Associate N.4
PADIL - Promotion & Appui au Développement d'Initiatives Locales
Associate N.5
Il Vecchio Mulino - Mulino della Torre
2

3. Applicant :
Comune di Ispica - Municipality of Ispica
Country: Italy
Website: www.comune.ispica.rg.it
Contact Person: Maria Chiara Stornello
Telephone number: - +39 0932 701454
Fax number: +39 0932 950450
E-mail: stornello.maria.chiara@comune.ispica.rg.it
What is Comune di Ispica and what does it do?
The Municipality of Ispica is a Municipality in the province of Ragusa, on the south of Sicily (Italy).
The Mayor of Ispica is Pietro Rustico, native of the region.
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4. The Municipality activity is devoted to the care and security, to the services for the citizens (city
administration, social care, city planning, environment protection, sports, education) and the
environmental, social and economic development of the Ispica area.
Agriculture
The economy is based on agriculture, with a territory dedicated to intensive crops. The cultivation
of fruits and vegetables, such as mainly tomatoes and carrots, which have even allow the
development of transformation enterprises. Other agricultural important productions are those of
almonds, olives, carrubes and vines, with the consequent development of oil mills and millstones.
Ispica is the headquarter of ASCA ( Agency for the security and food control), which refers to
EFSA (European Food Safety Security) and the director is the nutritionist Giorgio Calabrese.
The Ispica Municipality joins the "agrarian region n.3 - Modica's coastal hills" and various
associations between Municipalities:
• National association of wine city
• National association tastes city
• Wine road Val di Noto
• Wine road Cerasuolo di Vittoria
• Territorial Pact "Terre della Contea"
• Sud-Est cultural district
Turism
The water and the beach of Santa Maria del Focallo, Bandiera Blu.
The turistic sector is rising thanks to various initiatives, among which the demand of insertion in
the World Heritage Sites of UNESCO.
As seaside resort it has been identified as "blue sail" in the guide of Legambiente in the 2010.
Conversely in the 2011 Ispica has been internationally approved with the Santa Maria del Focallo
beach with the identification of "The Blue Flag", given by FEE, which indicated the optimal status
of the costal sea water, the environment general quality of the area and its complete liveability.
The role of Comune di Ispica in the ONMEST 2 project
Comune di Ispica is the applicant of this project and coordinates the activities among all the
partners and the associates.
Its aim is to drive the partnership to the final objective of the project.
4

5. Partner N.1
ERFC-European Regional Framework for Cooperation
Country: Greece
Website: www.erfc.gr
Contact Person: Nikolas Petropoulos, president of the NGO
Telephone number: - +30 26910 60427
Fax number: +30 26910 62904
E-mail: Petropoulos@otenet.gr
What is ERFC?
ERFC took the form of a Civil Society, Non-Government and non-Profit Organization, aiming at EU
Integration. ERFC was founded on 31-08-2009.
ERFCs’ headquarters are situated in Aegion, Prefecture of Achaia, Region of Western Greece
while legally established branches are already operational in Corfu & Thessaloniki.
ERFC main goals are:
Social policy and protection of vulnerable groups.
Fostering human resources, entrepreneurship and local development.
The integration of new technologies.
The efficient & rational use of Natural Resources.
The international co-operation, supported by EU programmes.
E.R.F.C.s’ strategy is to act as an active neutral coordination body that can facilitate the creation of
local, regional, national and international platforms where public organizations, business
communities academic organizations and civil society can cooperate strategically in an effort to
stimulate regional and national growth in bottom up European Integration.
What does ERFC do?
ERFC has a multilateral role in social integration and development for the benefit of the civilians. In
particular, ERFC is activated to:
• Empower Civil Society.
• Control the impact of human activity on the environment.
• Improve energy efficiency.
• Improve mobility and sustainable territorial accessibility.
• Adapt the use of networks, material and immaterial.
• Promote sustainable urban development.
• promote the trans-national integration of development areas
• Promote innovation and economic development.
5

6. The role of ERFC in the ONMEST 2 project
Based on the project documents and agreements, ERFC will carry the following responsibilities as
follows:
Operational
Implementation of the project in Greece
Analysing of the Territories and selection of target groups and beneficiaries (WP4)
Training of the trainers and all target groups (WP7)
Communication and diffusion of activities in Greece (newsletters, website)(WP3)
Development of the methodology for selecting the most functional social networks and interacting
with the target countries (WP2)
Development of a model for fund raising opportunities that could ensure the maintenance of the
OMNEST2 idea after the project ends (WP5)
Development of the Methodology of highlighting local songs and dances into the sustainable
touristic packages (WP4)
Selection of 5 destinations to be promoted as Centres of Local Culture (CLS) (WP4)
Selection of tour operators to design 5 tourist paths of sustainable tourism (WP5)
Contribution to the database with contacts from stakeholders interested in sustainable tourism
(WP6)
Sensitization of schools and communities (WP7)
Approach to potential clients (CPF) and supervision of the sales of the packages (WP6)
Organisational
• Participate in coordination meetings,
• Creation and Management of a Focal Point (CFP) in Greece,
• Capitalisation of the Results (WP3),
• Contribute to all partners’ activities in order to implement the project successfully,
• Smooth financial and project management and reporting
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7. Partner N.2
FUERM - Fundación Universidad Empresa Región de Murcia (Foundation University
Enterprise of the Region of Murcia)
Country: Spain
Website: www.fuem.es
Contact Person: Mr. Carlos Belmonte, Director of Business Innovation Department
Telephone number +34 968 899899
Fax number +34 968 868 364133
E-mail carbel@um.es / onmest2_murcia@fuem.es
What is FUERM?
The Fundación Universidad Empresa (FUERM) is a non-profit-making educational and
interface institution between the university and the enterprise, constituted of, in March
1988, 50 firms who gradually became associated. Now, along with other newly
incorporated firms and institutions, it comprises more than 350 associates.
The existence of the Fundación is the fruit of the integration of common interests amongst
such entities, with the objective of fostering and developing dialogue and communication
between the University and the Enterprises, likewise, the promotion and fostering of all
classes of study and research of interest to both institutions. The Fundación has acted as
a bridge between the two public Universities in the Region of Murcia, the University of
Murcia and the University of Cartagena, regional businesses and institutions within an
international framework.
What does FUERM do?
The activities implemented by the Fundación can be divided in four main areas:
Business School.
The Business School of the Region of Murcia is part of the Fundación Universidad
Empresa de la Región de Murcia, and was founded in 1991. This is supported by the
University of Murcia and the business sector, through the representation of business
organisations as well as the
Regional Administration and financial institutions.
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8. Our training offer includes:
o 17 Master programmes (www.enae.es)
o 22 short and medium term courses.
o Seminars on High Quality Management.
Other services:
o The Former Students’ Association.
o Virtual business school.
o Tailored training for regional companies.
o International agreements with other Business Schools in Europe, South
America, Maghreb and USA.
Research and Business Innovation:
International Programmes.
Our services in this field are:
o Transmition of the most relevant information on European programmes.
o Promotion of experiences and exchanges for university students and
professionals.
o Partnership searching for the collaboration in the projects.
o Promotion of participation in networks in Europe.
Our experience in Europe:
o Leonardo da Vinci Mobility projects for University students and graduates
since 1992.
o Lifelong Learning projects, as coordinators or partners.
o Erasmus for young entrepreneurs.
o EQUAL initiative projects: as project partners or external evaluators.
o Article 6 ESF (Innovative actions).
o Interreg III B Medocc.
o Interreg IV C.
o MED.
o ENPI.
o e-Learning Programme.
o Framework Programme.
National Programmes.
o Technology and Knowledge Transfer Office (OTRI).
o Promotion of research and innovation projects for the companies at national
and regional level.
o Seminars and events on research and innovation topics.
8

9. Employment and Training (mainly for young people):
Employment Services.
Companies creation.
Partner Services:
Monthly electronic newsletter.
Exclusive seminars for our associated companies.
The role of FUERM in the ONMEST 2 project
Based on the project document, FUERM will carry the following responsibilities as follows:
Technical
Training of the target groups and raising awareness:
Design of methodology and structure for the training models (not theoretical but
heavily practical) focused to:
o Representatives of the partners and coaches.
o Operators (operators of SMEs, groups of women and young people,
touristic guides, cultural groups, local communities…).
Looking and proposal of a system of communication and training at a distance
(which will help also the virtual meetings of partners and associates), with the
support of Delarpa.
Operational
Realization of the project in Spain.
Communication (WP2).
Analysis of the territories and selection of the target groups and CLCs (WP4).
Supervision over the development of the touristic and cultural packages (WP5).
Approach to potential clients (CPF) and supervision of the sales of the packages
(WP6).
Training of the target group (WP7).
Organizational
Participation in the regional management meetings of the project.
Creation and management of a CFP- Spain.
Capitalization of the project results (WP3).
Coordination and works closely with the lead and partners.
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10. Partner N.3
JVCCD – Jordan Valley Center for Comprehensive Development
Country: Jordan
Website: under construction
Contact Person: Mr. Nawwaf Al-Amery, president of the JVCCD
Telephone number; +962 7 99939003
Fax number: +962 02 6550770
E-mail jvcccdjo2003@gmail.com
What is JVCCD?
The JVCCD is Jordanian private non- for- profit organization based in the Northern Jordan Valley,
established in the year 2003. JVCCD works in the field of studies, counseling, training, debate and
dialogue with focus on issues of natural resources, agriculture, water, environment, tourism,
human development, democracy and human rights. JVCCD seeks to secure the proper means to
achieve the comprehensive and sustainable development for the local community of Jordan Valley
in specific and the country in general, something considered to be a pre-requisite to accomplish
real development through empowering youth, women and local communities. This happens
through the implementation of local and national projects such as the current ONMEST 2.
What does JVCCD do?
JVCCD achieves its objectives through: conduct studies, researches and consultations in the
development field that are of a priority for the local community of the Jordan Valley; organize
specialized workshops, seminars and conferences to analyze and treat the Jordan Valley
problems; encourage dialogue and discussions among the Jordan Valley community to reach a
consensus on the appropriate solution for the matters that confront the local community in specific;
organize training and exchange activities in the fields that foster the acquisition of skills and
community traditional knowledge with emphasis on women and youth apart from securing jobs for
the new graduates; represent and let Jordan Valley community to participation in the national,
regional and international events; and promote JVCCD and its activity through the distribution of
its publications and periodicals. For instance, the centre organized a two days seminar on the
Traditional Art in the Northern Valley with focus on Pella, one of the ten Decapolis, in collaboration
with the Greater Amman Municipality and the Ministry of Tourism, something cross cuts with our
current project. The Centre launched an awareness campaign on farmers' rights with support of
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11. the National Democratic Institute (NDI) of USA. In the field of human rights and democracy, the
Centre implemented a one year project to educate students about their rights and encourage them
to participate in the political development in the country addressing 26 schools with a total of
10,000 students within the School Parliament concept with the support of Middle East Partnership
(MEPI). Moreover, the Centre organized a seminar in cooperation with the Ministry of Culture on
local traditions and folklore. The Centre as well organized field competition among students in the
10th grade on art of painting.
The role of JVCCD in the ONMEST 2 project
Based on the project document, JVCCD will carry the following responsibilities as follows:
Technical:
Build Knowledge about the targeted areas of Jordan and set up an approach on how to reach the
local communities
Operational:
•
•
•
•
•
•
Realize of the project in Jordan
Develop a communication strategy to make the project visible
Analyse of the territories and selection of the target groups and beneficiaries
Supervise over the development of the touristic and cultural packages
Approach to potential clients (CPF) and supervision of the sales of the packages
Train of the target group and launch an awareness campaign
Organizational:
•
•
•
•
•
Participate in the regional management meetings of the project.
Organization of Mgt meeting in Jordan.
Creation and management of a CFP-Jordan
Capitalization of the project results
Coordinate and works closely with the lead and partners.
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12. Partner N.4
Baldati organization
Country: Lebanon
Website: www.baldati.org
Contact Person: Chaker Noon, president of the NGO
mobile number - +9613666565
phone number - +9614922999
E-mail : chaker@baldati.com
What is BALDATI?
As a nongovernmental organization, we seek to consistently deliver integrated and
internationally benchmarked projects to the communities of our target stakeholders;
inspiring confidence and trust among them and all our strategic alliance and synergy
partners; create a sustainable work environment and ambience that encourages
enthusiasm, innovation and leadership within our people. We believe that our communities
deserve the right to development and growth for a better outcome and solutions for their
problems which we aim to provide through new and advanced technologies. We are also
committed to the long-term development of our people, our processes and our relationship
with our stakeholders, consultants, sister NGOs, and all involved within our projects,
events and management chains.
Our Mission
Our mission is to meet and gather responsible people with good intentions, and hand in
hand, socially interact to plan, develop, build and manage sustainable solutions for our
communities, worldwide by using new technologies that strive to improve our life
standards.
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13. What does Baldati do?
Baldati is a national development, environmental, and cultural association which works to
develop simple and practical methods by which to revive Lebanese villages, reunite their
communities, support their institutions, and encourage dialogue among them and their
members.
Baldati promotes rural development projects in partnership with local municipalities, NGOs
and organizes events and develops capacity building.
Baldati took Lebanon as a pilot project but using it to go regional and serve the entire
region.
ICT4D (internet communication technology for development) is our battle horse and
creating a
Regional Media Tool is our aim.
The role of BALDATI in the ONMEST 2 project
P4) Baldati –
Lebanon
•
•
Management
and
realization of
products of
sustainable
tourism
Strategy for
sustainable
tourism
development
•
•
•
•
•
•
•
Realization of the project in
their country
Communications (WP2)
Realization of the logo, the
website of the project, central
data base, application
software (WP2)
Analysis of the territories and
selection of the target groups
and CLCs (WP4)
Supervision over the
development of the touristic
and cultural packages not
only in their country but also
in the other countries of the
project (WP5)
Approach to potential clients
(CPF) and supervision of the
sales of the packages (WP6)
Training (WP7)
•
•
•
Organization of
Mgt meeting in
the country
Creation and
management of a
CFP-country
Capitalization of
the results (WP3)
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14. Partner N.5
The Rozana Association
Country: Palestine
Website: www.rozana.ps
Contact Person: Mr. Raed Saadeh
Email: info@rozana.ps
Tel: +970 2 281 9850
What is Rozana?
Rozana Association is a rural tourism development pioneering initiative that works from
the historic centre of Birzeit Town, north of Ramallah, Palestine.
When the Rozana was first founded in 2007, its interest was to holistically preserve the
historic area of Birzeit. In time it matured to lead a community-based experiential tourism
endeavour in the countryside of Palestine with focus on the area between Ramallah and
Jenin. The Rozana promotes exploration and interpretation of Palestinian culture and
civilization. Its programs are linked with the local community and provide a platform for
exchange and first hand examination of the social, environmental and economic balances
that the local communities’ aspire or need to achieve. The Rozana programs are not only
about visiting; they are also about protecting. Rozana aspires to contribute to
understanding the dynamics of world civilizations, learn the ways of others and help
protect the world’s cultural and human heritage. It is part of the efforts to introduce in
Palestine an increasing number of programs that create an opportunity for the visitor to
feel, interact, explore, discover, understand the local culture and heritage and hopefully
join the efforts to protect it.
What does Rozana do?
The Rozana Association is keen about realizing its vision of sustainable rural
development based on the employment, utilization and development of available and
potential resources and capacities that exist in the countryside of Palestine. The Rozana
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15. has identified the potential of these competencies to create a variety of differentiated
tourism programs and packages. For the Rozana Association, tourism is perceived and
adopted as the competitive economic driver that is able to generate the required added
value to attract attention to the riches of the countryside and to contribute to the
differentiation and sustainability of the national Palestinian tourism product. As a rural
tourism organization, the Rozana has developed interventions in the following areas in
order to realize its mission:
•
Architectural heritage: Rozana strives to preserve, protect, rehabilitate and introduce a
number of potential public, private and housing facilities in the historic area of Birzeit that
are able to thrive together as a cultural unit. The Rozana aspires to create a model and a
methodology to deal with and develop village historic centers. Additionally, Rozana seeks
to include a number of shrines and maqams in its programs hoping to raise enough
attention to restore them as visiting venues and potential community parks.
•
Trails and paths: The countryside around of Palestine is steeped in antiquities from
different historical periods. A number of paths and tours, such as the Sufi trails
(www.sufitrails.ps) and Masar Ibrahim (www.masaribrahim.ps) are being researched,
delineated and designed to utilize this wealth, to promote the landscape diversity, cultural
heritage and to indulge the local community.
•
Capacity Building: In promoting sustainable development, Rozana strives to build up the
human capacity of people living in its domain of activity. The Rozana has designed a
trekking guide introductory module, a home stays training module and has administered
training in business skills of local producer groups, event management and in
communication and leadership.
•
Culture and cultural heritage events: The Rozana organizes a number of cultural and
cultural heritage events each year like the Birzeit Heritage week, which is an event that has
attracted more than 30000 people annually, and such as the Maftoul festival which brings
many villages together to compete for the best Maftoul dish.
•
Networking: A key component of Rozana's success is its willingness to collaborate
with other organizations. The Rozana leads or is part of the leadership of the
following networking groups:
- Birzeit organizations committee.
- Masar Ibrahim union: Rozana, Siraj, Palestine Wild Life Society (PWLS),
University of Bethlehem. (www.masaribrahim.ps)
- Network of experiential Palestinian tourism organisations (nepto.ps).
The role of Rozana in the ONMEST 2 project
Based on the project document, Rozana will carry the following responsibilities as follows:
Technical:
• Management and realization of products of sustainable tourism.
• Methodology of research, documentation and proposition of local dances, songs, theatrical
plays, framed in the cultural heritage and connected with the local history.
• Training (WP7)
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16. Operational:
• Realization of the project in Palestine
• Communications (WP2)
• Printed kits for sensitization (WP2)
• Analysis of the territories and selection of the target groups and CLCs (WP4)
• Supervision over the development of the touristic and cultural packages not only in their
country but also in the other countries of the project (WP5)
• Approach to potential clients (CPF) and supervision of the sales of the packages (WP6)
• Training (WP7)
Organizational:
• Organization of Management meeting in the country
• Creation and management of a CFP-country
• Capitalization of the results (WP3)
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17. Partner N.6
UNFT - Union Nationale de la Femme Tunisienne (National Union for
the Tunisian woman)
Country: Tunisia
Website: www.unft.org.tn
Contact Person: Radhia JERBI, President
Telephone number: +216 71 56 08 34
Fax number: +216 71 56 71 31
Mobile number: +216 98 66 61 81
E-mail jerbiradhia@yahoo.fr
What is UNFT?
The UNFT militate for the improvement of the Tunisian woman status.
It has also worked in the enhancement of the legal asset which knew a decisive progress due to
the amendments of the code, introduces in august 1992.
With its beginnings, the UNFT devoted its action to the public awareness campaigns which it
carried out for the women intention through all the country to aware them of their rights and their
roles in the economic and social development.
It works for the improvement of the women statues and the elimination of any form of
discrimination against them.
It takes care of women enhance in all the fields: economic , social , cultural , scientific.
It acts in the favor of women implication in the authority centers and the decision spaces.
What does UNFT do?
1. Creation of a reception and orientation center for the woman in distress.
2. Creation of an office of social action.
3. Creation of an assistance unit to the economic activities of women for the granting of micro
credits.
4. Creation of a 45 kindergartens.
5. Organization of seminars in the actual themes.
6. Organization of training workshops and conferences.
7. Adult training : about 950 classes of elimination of illiteracy.
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18. 8. For more information , please visit our website: www.unft.org.tn
The role of UNFT in the ONMEST 2 project:
1. The UNFT main transversal task is to supervise the role of the women and the young
people in the project and propose the ways to overcome eventual difficulties that the
partners can meet in their action, even expressing your objections over the description of the
project. But beforehand UNFT should:
a. Analyze possible differences of impact with women and young people in different
situations that you have experience of.
b. Design possible different approaches for reaching the aims of the project in different
situations.
c. Build up questionnaires which allow you to feel the pulse of the reaction of the
women in the different situations that the partners are facing.
d. Create a detailed presentation (in word) and a synthetic explanation (in power point)
to illustrate your role to all partner during the second meeting in may in Palestine.
2. In the budget UNFT have been indicated as responsible of the coordination of the brand
and logo of the project.
3. The organization of the meeting in Tunisia in June 2015.
4. In each meeting UNFT will present the progress of your work and during the final
convention in Ispica in November 2015 UNFT will present the conclusions of his work but
mainly of the roles, behaviors, reactions, fallouts inside the project of women and young
people.
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19. Partner N.7
DELARPA TUNISIE - Association pour le développement du Patrimoine
et du tourisme
Country: Tunisia
Website: www.delarpa.org (Website under construction)
Contact Person: Abdellatif Taboubi, president of the NGO
Telephone number - +216 97840892
Fax number - +216 70688820
E-mail abdellatif.taboubi@gmail.com
What is DELARPA TUNISIE?
DELARPA TUNISIE is a no-profit organization. It advises and supports government departments,
local authorities and communities in the fields of cultural heritage promotion and economy. It
contributes to the policies of cultural development; helping on the coherence of interventions, while
part of a proximity process, social ties, equal accessibility to heritage resources and stability of
cultural offer in the country.
DELARPA TUNISIE is involved throughout the cultural heritage fields: Archaeological and natural
sites, monuments and remarkable architecture, small vernacular heritage, ethnology, crafts, places
of memory and intangible heritage.
What does DELARPA TUNISIE do?
DELARPA TUNISIE assumes the approach that the cultural planning and cultural development of
territories, particularly the promotion of heritage is constantly changing and experiences at regular
intervals, the needs to reconsider its issues and means. The concern of DELARPA TUNISIE and
its partners is to use reinforcement techniques and new skills to maintain and enhance cultural
heritage strategies, optimize the operation and its management components.
Within the framework of Euromed heritage IV program, 2009-2013, DELARPA TUNISIE has
concluded
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20. -Public awareness-raising of the preservation and promotion of Carthage’site as a Mediterranean
port-citie site along the Phoenician ring-thread routes in a past-present continuum;
- Promotion initiatives of community participation in decision-making for designing the port-city site
to be culturally, physically and visually accessible by re-interpreting the spaces as new places of
life;
- Promotion through different awareness-raising means the rediscovery and re-shaping in a
historical past-into-present overview of the local tangible and intangible heritage in a view of
connecting Carthage with the Mediterranean port-cities sites along the Phoenician ring-thread
routes;
- Trace specific educational paths along the historical role of Carthage as it is involved in the the
Mediterranean culture;
- Strengthen and addressed actions of the local authorities to the preservation and re-qualification
of the tangible and intangible heritage of their areas, through shared and integrated sustainable
tourism plans of new tourist itineraries;
The role of DELARPA TUNISIE in the ONMEST 2 project
Realize the project in Tunisia;
Expand a communication strategy to make the project visible;
Analyse of the territories and selection of minor destinations and the target groups and
beneficiaries;
Manage the development of the touristic and cultural products;
Approach to potential clients (CPF) and supervision of the touristic packages;
Empowerment of the communities by training of the target groups and sensitization of the
environment;
Participate in the regional management meetings of the project;
Creation and management of a CFP in Tunisia;
Capitalization of the project results.
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21. Partner 8
Associazione Culturale “SUD”
Country:
Italy
Contact Person:
Paolo Ferlisi, president of the Association
Via Roma, 10 - 97014 Ispica (RG) Tel. +39 0932 793279
Fax +39 0932 1856998 cell. +39 338 9606494
E-mail:pferlisi@hotmail.it;
Who is Associazione Culturale SUD?
Associazione Culturale SUD was born in Ispica, province of Ragusa, from an initiative of a
freelances group and it is a non-profit association.
These people, even if they worked together since long time, have decided, the 28th May 2004, to
officialise this collaboration creating the association, which did not impose to itself both territorial
limits and initiatives limits.
The association was born from a careful analysis of the socio-economical reality of Sicily and the
province of Iblea made by the associates themselves. The intention is to give sure and fast
answers to the needs of growth and development of the area, providing to Public and Private
Entities the knowledge and the professionalism of their own associates, among which stand out
social - economic - law experts, but also in the construction and urban planning sector. The aim is
to remove the barriers which restrain the infrastructural growth and the economy development of
the Iblea area.
What does Associazione Culturale SUD do?
Associazione Culturale SUD, in its President, Dott. Paolo Ferlisi, and his representatives, founds
its own activity on the dialogue incentive among public and private Institutions to make better the
context conditions, to encourage policies aimed to favour social well-being and to promote the
interrelationship among the political system, the social and the productive fabric.
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22. In order to achieve these goals, the Associazione Culturale SUD gives its assistance in technical
and proactive terms, to Public Entities and if necessary uses also the external collaboration of
other professional, thanks to the common experiences, such as Research Institutes and
Universities.
Role of the Associazione Culturale SUD in the project
Partners and
associates
P8) Ass Cult
SUD – Italy
Technical
responsibilities
• Strategy of •
sustainable
tourism
•
• Co-funding •
methodolo
gy (WP5)
•
•
•
Operational responsibilities
Realization of the project in their
country
Communications (WP2)
Communications with extra-European
countries (WP2)
Analysis of the territories and
selection of the target groups and
CLCs (WP4)
Supervision over the development of
the touristic and cultural packages
(WP5)
Approach to potential clients in the
country (CPF) and extra-European
(CCUP) and supervision of the sales
of the packages (WP6)
•
•
•
•
Organizational
responsibilities
Creation and
management of
CCUP and CFP
Italy
Synchronization
of activities in the
countries
Capitalization of
the results (WP3)
Definition of the
operational
structure of the
follow-up (WP1)
22

23. Associate N.1
Trekking Italia
Country: Italy
Website: www. trekkingitalia.org
Contact Person Anna Cocci Grifoni
Telephone number +39 3883795048
Fax number - +39 051 2965990
E-mail anna.coccigrifoni@trekkingitalia.org
Skype a.coccigrifoni
What is Trekking Italia
Trekking Italia is a non-profit organization established since 1988, registered into the National
Register of Associations of Social Promotion. Its main aim is to promote hiking in order to know,
respect and defend nature and environment included their cultural aspects, and to encourage its
members not just to walk in a territory but to approach it with an open mind adopting a simple way
of life.
The participants are requested to join the Association and to share its values and purposes. In
every trip an expert member of Trekking Italia assumes the role of tour leader, supported or not, as
the case may be, by local guides.
The activities of the Association, which in 2013 counted 5.850 members, are carried out by a
network of seven local offices in Milan, Turin, Genoa, Venice, Bologna, Florence and Rome.
The Registered Office is located in Milan and the present President is Roberto D’Agostino.
What does Trekking Italia do?
Trekking Italia defines, organizes and offers all year round one day, two days or longer trekking
itineraries in Italy, in Europe and all over the world with the purpose of increasing walking practice
and encouraging the slow discovery of the territories crossed on foot with particular attention to
their natural, environmental and cultural peculiarities.
Day trips and weekend programs take place in Italy or in closed countries. Longer itineraries allow
us to explore farther territories both in Italy and abroad. Everywhere Trekking Italia privileges
mountain or hill paths, ancient and not yet paved roads (for example those followed in the past by
pilgrims, soldiers or workers) looking for suggestions of the past and connections to the present.
Normally accommodations are in comfortable but simple lodgings and sometimes at local family’s
houses, following the indications of sustainable tourism.
23

24. In order to avoid the risks of mass tourism, which represents a threat to the local socio-economic
balance, and to fulfill its own aim of civic commitment, Trekking Italia plans also itineraries in
countries and destinations which receive less publicity or which need to be supported by tourism,
paying specific attention on supporting local economies. In order to reach this goal Trekking Italia
has developed some specific projects with selected local partners in the South of Italy, in the
Balkan area (Albania, Bosnia, Macedonia, Kosovo, Montenegro), Armenia, West Bank,
Guatemala, India, Uganda.
The role of Trekking Italia in the ONMEST 2 project
Introduction to the methodology of creation of sustainable packages
Our objective is to train the partners to design packages following the rules of sustainable tourism,
with specific attention to the alternation of famous destinations and destinations which need to be
(re)discovered and promoted, on paths to be privileged and their identification and description, on
cultural or natural points of interest to be stressed, on proposals adequate for disabled people, on
transnational proposals.
Introduction to the methodology of tour leading
We will attempt to explain how to lead a group to make the visitors “live” the local life and local
problems, involving them deeply and “selling” emotions rather than facts.
In both the objectives the approach will be essentially practical and based on examples and on our
recent experiences in Italy and abroad.
24

25. Associate N.2
PLEF - Planet Life Economy Foundation
Country: Italy
Website: www.plef.org
Contact Person: Emanuele Plata, president of the NGO
Telephone number - +39 02 39564687
Fax number - +39 02 40705704
E-mail emanuele.plata@plef.org
What is PLEF?
The ONLUS Planet Life Economy Foundation is a no-profit organization and its aim is to make the
sustainability principles concretes in order to include them in the management of enterprises
(strategies, competitiveness, value added, finance, production process, etc.) paying attention on
the real expectations of the consumers/citizens (the life quality, emotions, amusement, pleasure).
PLEF promotes the creation of a new economic and social model that can create true "value"
(economic, social, environmental, human) and employment, overcoming the opposing arguments
of the "Growth" or "Descent."
From 2013 is a member of Consiglio Nazionale della Green Economy (National Council of Green
Economy).
What does PLEF do?
The purpose of the foundation is to study, define, promote, disseminate business strategies, which
respect the sustainability constraints (environment, society and economy).
This aim is pursued by three actions:
•
Networking: 140 active associates among enterprises, citizens and institutions.
25

26. •
•
Projectuality: 15 ongoing projects.
Consultancy: 28 professional advisers.
PLEF has realized studies, templates and management tools for enterprises, which are developed
in coherence with the social objective of the Foundation.
•
•
•
•
•
•
PLESI --> auto analysis check
PLECAS --> control with the client
PLECAM --> communication control
VISION --> strategic formation
PLEFAS --> "placing side by side"
PLEF CHANNEL --> communication
The role of PLEF in the ONMEST 2 project
Refinement of the part of the project relative to the participative approach to the sustainable
positioning of the touristic enterprises and of related activities in their territory according to their
model "Consciousness Capitalism©".
Documentation of the model "Consciousness Capitalism©": SWOT analysis of the
territory and relation of the enterprises with them.
Explanation to partners and touristic enterprises of the model of participative
approach to the sustainable positioning of the Companies.
Check of the evaluation of the territory included in the initial analysis of the partners.
26

27. Associate N.3
AREGAI – Terre di Benessere
The name AREGAI, in the Liguria dialect means ‘big amounts of Posidonia oceanica’, and
indicates the key element for the conservation of marine and coastal ecosystems and it is an
essential element for the life and the sustainability of our seas and coastlines: for our World.
AREGAI means also “happy land”. In fact the logo shows the Yin-Yang Symbol, to emphasize
living in harmony on the territories.
Country:
Italy
Website:
www.aregai.eu; www.licet.it
Contact Person:
Giorgio Borgiattino, president of the Association
Telephone number - +39 011 3119036
E-mail: info@aregai.eu;
What is AREGAI?
AREGAI is an Italian no profit association with the purpose of creating 'territories of well-being',
such as places with communities on the cutting edge of the culture of Quality and Sustainable
wellbeing. Sustainable wellbeing means: satisfaction of both basic and secondary human needs
achieved and maintained over time by the present generation, without compromising the resources
and the ability of future generations to meet their own needs.
Members of the association are the ones that live and/or work on a territory, especially those that
share the same goals: to create economic value, healthy ecosystems and strong communities.
AREGAI works to make sustainability an easier choice. We believe that an part the three-pillar
(economic, social, environment) paradigm of sustainability, there are two more strategic resources:
• Culture, concerns creativity, history, heritage, knowledge and diversity. In almost all corners of
the Earth, societies wish to have a voice, to be recognized in their singularity, their specificity,
their uniqueness.
• Innovation, means reimaging and redesigning the results, so to let the stakeholders see and
trust.
AREGAI is focused on:
• Business for the adoption of simpler language that can help in constructing a trust relationship
with the community and to achieve sustained success by a multidisciplinary management
approach;
• People (consumers, citizen, tourists) to be more involved and motivated by sustainability;
• Society to reach well-being by developing more effective incentives for ecologically and socially
sustainable behavior.
What does AREGAI do?
The purpose of AREGAI is promote LICET® system aimed at “sustainable wellbeing” of people and
long-term success of economic activities in the territory.
27

28. In recent years, in particular in the food and tourism sector, numerous sustainability standards and
certification systems have been established whether between producers and retailers or
transformers (B2B) or through retail products (B2C). But the profusion of standards and logos may
lead to confusion and loss of credibility among consumers.
The Scientific and Technical Commission of AREGAI believes that before having a label or a
certification, it’s necessary to have good information based on facts, as those can be proved
through analysis, measurement, observation and other means of research.
With LICET®, companies have a clear measurement and communication system that allows them
to understand their performance and improve their perception.
The measurement criteria are the results of ten years of applied research. These criteria translate
the complexity of sustainability scientific criteria in real-life situations that can be understood and
applied by everyone.
LICET® requires an intelligent balancing of the trade-offs of the various determinants of well-being,
grouped together in 5 LICET® values. The initials of these values form the Latin word "licet",
meaning "it is possible!“:
LINK WITH HISTORY AND TERRITORY, ability to appreciate the history and culture and to be
proactive in economic and social development of the local community.
INNOVATION AND CONTINUOUS IMPROVEMENT, ability to develop in a sustainable way with
passion, skill and creativity.
COMPETITIVENESS AND FAIRNESS, ability to manage resources effectively and efficiently,
correctly and determined to achieve shared goals
ECO-SUSTAINABILITY: balanced management of environmental aspects, by reducing the
negative impacts and increase opportunities for development.
TUTELAGE: capacity to produce in an ethical, safe, healthy way and ability to respond to the
needs of people.
The ones that embraces LICET® and its 5 values are willing to contribute to the quality and
sustainability of products and services they offer, to promote the well-being of the territory, by
sharing their knowledge, talent and both personal and professional skills.
LICET® is based on a four-step quality model (PDCA -Plan, Do, Check, Act) – which is
a continuous improvement cycle. Evaluation over time is the key element of this improvement
model. The model is designed to ensure confidentiality, extensive participation and collective
progress along the continuum of sustainability.
LICET® is also a web-based platform to offer the opportunity for a community to create a unique
roadmap containing their specific needs, aspirations and strengths. With LICET® Platform
governments, economic actors and people can work together to fully integrate culture,
sustainability and innovation in their entire community.
The role of AREGAI in the ONMEST 2 project
LICET® Participatory evaluation is reserved only for AREGAI’s members and associates; for
OMNEST2 project’s partners AREGAI will realize a tool kit to translate the sustainability
performance of tourism companies into measurable indicators, making the results something that
consumers and stakeholders can see and evaluate (“Methodology of SME’s sustainability
evaluation; Methodology of SME’s customer satisfaction evaluation). A web-based “LICET® test”
will be designed for the needs of the process and facilitates the data collection and reporting. By
doing this, LICET® allows the companies in OMNEST2 project to participate in the process and
decide if taking part to the system in the future.
28

29. Associate N.4
Country: Tunisia
Website: www.padil.ong-tn.org
Contact person: Sahim JAAFAR, Manager
Telephone number: +216 52 10 83 42
Fax number: +216 72 40 74 16
Mobile number: +216 95 32 20 10
E-mail sahimjaafar@gmail.com
What is PADIL?
PADIL SERVICES ... the scope of associations ... is an ORIGINAL WORK INITIATIVE
OF ASSOCIATION FOUNDATION, customized training and support to associations of
all kinds.
As a company SOCIAL and SOLIDARITY, PADIL puts economic efficiency in the
service of general interest.
PADIL, wants both professional NGO, office associative studies, space production and
dissemination of know-how and methodological principles, interface structure between
actors local development and international cooperation. This is according to multiple
identity "PADIL" an asset given the current reconstructions of the concept of sustainable
development and fair.
Founded by Mr. Sahim JAAFAR-Consultant and Manager who, during his 25 years of
experience in training, coaching and facilitation in associations and NGO, he was able
to measure changes both societal and managerial, which have influenced the
functioning of these collective organizations.
That is why he wanted through PADIL provide solutions to associations and NGO
wishing to boost their dynamism and reaffirm their identity.
PADIL is for this purpose, a light and responsive structure which revolves around a
network of volunteers and professionals engaged in the same process and the same
objectives bringing together skills and expertise needed to support associations, NGO
to SUSTAINABLE DEVELOPMENT AND EQUITABLE.
29

30. What does PADIL do?
Mission PADIL, SERVICES... the scope of associations... is part of the Millennium
Development Goals (MDGs ), providing work together to find a shared future for all in
order to build an inclusive society where all ages, classes and social strata find their
place in the respect and dignity.
In this context, PADIL, proposes to participate in establishing :
i. upstream, new partnerships in socio-economic sectors of any kind, between
associations, NGO North (Western) including the North Shore of the
Mediterranean and Tunisian associations-NGO.
To do this and to facilitate the early stages of approximation of Tunisian and foreign
partners, PADIL, puts its know-how, expertise, and local human and material resources
available to associations, NGO northern Mediterranean wishing to develop their
activities in Tunisia.
ii. Downstream, of new local initiatives to strengthen small organizations working in
the field of sustainable development so that they can consolidate their efforts,
strengthen their impact and access to other funding sources.
The role of PADIL in the ONMEST 2 project:
Investigate and initiate the organization of a structure and ideal composition for the
creation of Local Culture Centres (CLC).
30

31. Associate N.5: Associazione Mulino della Torre
Country:
Italy
Website:
http://www.mulinodellatorre.com/
Contact Person:
Nicolino Claudia, Founder & President
Telephone number - +39 0119424679
E-mail: claudianicolino@gmail.com
What is Mulino della Torre?
It is a no profit association which researches and develops old recipes of the piedmonts’
kitchen, frames them into the tradition and the history of the country and organizes
courses and lessons of cooking where the teacher with the participation of the audience
cooks the local dishes documenting their integration in the local way of life.
What does Mulino della Torre do?
The Mulino della Torre is placed inside an old mill of '400 where local villagers grinded the
corn to make flour. In this warm atmosphere the association meet all people interested in
the kitchen in all its forms and fond of the local culture.
31

32. Inside the Mulino della Torre all take part to the lessons and learn how to cook and what
cooking and the cultivation of the ingredients meant for the population that lived in the
country: both the experts and the beginners who have the terror to handle the stove. All
learn how to make fast dishes able to help and face every surprise but also how to make
complex ethnical recipes.
With their lessons they show that coking is not an art for few people but an universe of
products, processes, and also way of living, culture, social structure.
Many of the learners discovered how to make the bread and found answers to their needs
of special alimentation or simply got an idea for a different dinner.
Our teachers lead step by step the learners, working on the same table, in the realization
of the recipes which can be followed with the help of written lessons where the dishes are
inserted into the local culture.
The role of AREGAI in the ONMEST 2 project
Design of a methodology of training people about local recipes framed into the local
heritage and history and using local agricultural products.
Transfer to the partners of its expertise of proposing recipes framing them in the cultural
heritage, for their training of women of local communities.
32