3. Our Focus
We are a Brand Communications Firm and we do just
We approach brands from every perspective; across TV,
Print, Broadcast, ATL, BTL, OOH & Digital
We work towards making the complex simple, all the
while delivering bottom line results.
We deliver communication strategy solutions based on
deep real world experience and walk hand in hand with
our clients as their MarComm Department personnel
while being at it.
4. Our Belief *We believe brands need to work
harder than ever to maximise their
potential in today’s ever-changing
*Brands need to be designed and
engineered holistically to work in a
new, media-agnostic world.
*Agility & adaptability are as
important as consistency for a
brand to thrive.
*Within what we call the
‘Mediaverse’ we believe a few
things will always remain the same
– the need for simple, compelling &
5. The Working Model
We look at working closely with our clients, providing an outside-
in approach to the client's business. Preferably, we do not do, one-
off consulting assignments, the usual outcome of which is often a
strategy paper approach to new products & markets.
6. The Objective
Focus on building a long- term client relationship through the
Early Enterprise Life Cycle.
Focus on select clients
Aligning the interests of customers, investors and the
Provide dedicated attention from principals
Provide a partnering approach to the communication challenge
Become the clients’ extended brand management team.
Strategically drive our revenues through a retainer fee based
7. The Deliverables
* We use our branding expertise to
help our clients solve business
problems, ultimately adding value to
the bottom line.
* Our background in client-side
marketing gives us a greater insight
into the pressures and needs of our
* We’re alert ; we work across
different mediums, borders,
languages and cultures to deliver
absolute synergy and clear brand
8. The Palette
We know about brands; we create, guide,
direct and deliver them.
We have hand-picked the regions, leading
design and production team to bring our
brand experiences to life through retail,
exhibitions and events.
We have a talented team of directors,
producers, animators and designers who
create broadcast brands, commercials,
corporate films and promos
9. The Wherewithal
Brand identity creation / brand audit / brand strategy / brand
architecture/ naming / copywriting / tone of voice guidelines /
uniform guidelines /advertising template guidelines / retail
guidelines / photography guidelines / environmental guidelines
/ livery guidelines / internal communications /corporate
communications / presentation creation / corporate stationery /
literature / website / signage / livery, merchandise / brand
induction programme / brand training / brand clinics / working
processes & procedures / internal processes and procedure
manual / handbook / bespoke briefing workshop for agencies
designed by discipline / migration management / guardianship
…..APART FROM THE REGULAR AGENCY WORK !
11. You may find…..
Your current product X markets are too important to take their eye of the
ball & your present agency is just being REACTIVE
Your organization is lean & overworked OR unable to handle extensions
and diversifications OR simply cannot handle new challenges!
New markets and geographies take too much time to get going.
The Goal Post keeps shifting in retail & consumer markets.
You may have little experience in managing the dynamics of trade
channels & its interface with consumers in retail markets!
Strategic investments in sales & marketing take time to mature
12. Let us help you cross the hurdles!
Advantage ARTA : Encore –
Pan India Advertising & Communication experience.
Extensive experience working with reputed brands and their
processes & quality standards.
Vast collective experience of 100 plus years on various
brands/verticals from agencies like Leo Burnett, McCann,
BBDO, Lintas, JWT and Saatchi & Saatchi
Successful implementation of diverse “to-market” strategies.
Top level management experience with diverse brands…..
including sustainability initiatives for low carbon growth.
Vast experience in “Start ups & New Projects”.
Expertise to find the right channel structure/ partner &
associate for the client
13. Get the best from us!
Our conviction remains that execution IS the larger
problem that faces most companies, NOT strategy.
Our solutions are implemented with a hands-on
approach to solving your marketing, sales, B.D.,
Customer Acquisition & brand extension roadblocks.
We provide not just access to best of breed practices
across functions, but also ability to access hands-on
execution skill build up.
14. We work with you on your side
• All organizations, large or small, require a business
structure, comprising all functional skills, capable of
leading different functions seamlessly. However, building
this from scratch is both tricky & un-sustainable in the
build & grow phase.
• Our structure will mirror for each of our projects, a
complete involvement from senior professionals who will
thrive in this type of atmosphere
• This allows you to bring a complete business
perspective to all our recommendations for the
communication exercise. And of course along with it, our
motto – It’s not how much you spend but HOW YOU
SPEND, that matters !
15. Corporate Advisory Practice
Apart from being brand communicators, we
are also involved in extending support in
terms of Marketing and Business
Development to ............
* One of the Top 5 Event Management firms in India today
* One of the top TV News Channel in the country today
* Participate as Members in Media Audit Council of one of
the top advertising conglomerate in the world
* We also sit on the board as Communication Advisors to a
reputed Clean Energy/Renewable Energy Solutions firm
16. Branding Support
Other Branding Support activities which we do are ….
• P.R. Plan & Implementation Support
• Media Support for Crisis Management
• Activations, MICE, Market Research etc.