Mobile is more than apps. Interaction - specifically the way messaging services frame interaction - is an untapped avenue for mobile ministry practices. This talk attempts to persuade strategists, developers, and their organizations to analyze the real potential of messaging versus the practice of broad/narrow-casting content.

1. FIRECHAT, BLEEP,
AND P2P-LED MOBILE
COMMUNICATIONS
Antoine RJ Wright (@mobileminmag) #ICCMAU
2015

2. In what channel are these selfies shared most?
Antoine's Sydney/Cairns/ICCM AU pics:
https://www.flickr.com/photos/arjwright/

3. A REVIEW

6. Several talks around mobile, connectivity, and context at #iccmau

7. ➤ Talked about the present of mobile as people's primary, the
real personal computer
➤ We looked at the web and steps forward
➤ We talked about how content is good, but context and
interaction are better

8. A COMFORT
LEVEL
WITH EMAIL

9. ➤ Recipient-Organizing Communication Channel
➤ Works everywhere
➤ Filters and Rules

10. AN INTEREST
WITH SOCIAL
MEDIA

13. ➤ Youth-oriented
➤ Backchannel and "conversation of the commons"
➤ Targeted messaging (and analytics)
➤ Very wide or very niche reach

14. MESSAGING
AS
ANOTHER LINE

16. WHAT, WHY
➤ Instant communication
➤ Similar to SMS, versatile as
MMS and hyperlinks
➤ Synchronous and
Asynchronous methods
➤ Conversations not just
advertisements
➤ Challenge of open and closed
protocols (for example, XMPP)

17. BUT WHAT
ABOUT SMS

18. #SMSDA
NCE
3.2B Internet Users
6.2B SMS
3.5B MMS
http://communities-
dominate.blogs.com/brands/2015/06/mobil
e-first-mean-what-it-means-sms-first-of-
course-the-only-gorilla-in-mobile-is-sms-
text-messaging-of-course-45x-bi.html

19. A FEW
MESSAGING
PLATFORMS

20. WECHAT
➤ text messaging, hold-to-talk
voice messaging, broadcast
(one-to-many) messaging,
video conferencing, video
games, sharing of
photographs and videos, and
location sharing
➤ iOS, Android, Windows Phone,
Blackberry, Symbian, S40,
OSX, Windows
➤ 600M Actives

21. FACEBOOK
MESSENGER➤ Text, voice, images, money
transfers, video calling
➤ iOS, Android, Web browser
➤ 600M Actives

22. SKYPE
➤ Video and voice calls, text, IM,
conferencing, file/media
transfers
➤ iOS, Android, Windows,
Windows Phone, Symbian,
MeeGo, Bada, OSX,
Blackberry... XBox
➤ ~150M Actives

23. FIRECHAT
➤ uses wireless mesh
networking to enable
smartphones to connect via
Bluetooth, Wi-Fi, or Apple’s
Multipeer Connectivity
Framework without an internet
connection by connecting
peer-to-peer

24. OTHER MESSAGING SERVICES
➤ Telegram
➤ Bleep
➤ Viber
➤ Line
➤ Snapchat
➤ ooVoo

25. SUMMARY
&
TAKEAWAYS

26. ➤ Mobile is the real PC
➤ Mobile web is great, and moving forward
➤ Content is good, Context is better
➤ Presentation is good, Interaction is where transformation lies

27. RECOMMENDATIONS
➤ Pay attention to primary messaging platforms
➤ Some platforms don't need the Internet, investigate them for
reach and interaction
➤ This space changes fast, ask kids "what's your top three apps"
to keep aware

28. END

29. ANTOIN
E. RJ
WRIGHT@mobileministrymagazine
@arjwright