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10 Innovative Business Models
Charges the seller a listing fee
and commission scaled with
the value of the transaction.
generated through —>
makes a final
(binding) bid for a
specified goods or
services, and the
It is a leading U.S. online
travel service for Value
conscious leisure travellers,
which operates in concert
with Booking.com, a leading
international online hotel
Headquarters: Mountain View, California, United States
Founder: Larry Page, Sergey Brin
Founded: September 4, 1998,Menlo Park, California, United
AdWords is a cost per click service, so if you do not click a
link then Google does not make any money directly from
your search. AdWords brings in roughly 70 per cent of the
company's advertising revenue.
Leading media company
started in 2007.
content-based sites that
are free to access but
require users to register
and provide demographic
It is the second
largest behind wall-
street journal and
in the metropoli-
tan news papers in
the United States.
It is a provider of digital market-
ing technology and services.
It is an American global information
and measurement company with
headquarters in New York (USA) and
Diemen, the Netherlands. Nielsen is
active in over 100 countries and
employs approximately 40,000
people worldwide. Total revenues
were $6.3 billion in 2014.
Headquartered in New York
with 17 offices, develop-
ment hubs and 15 data cen-
tre's worldwide, company
employs more than 1200
people. In 2007, Google an-
nounced its intention to
purchase Double click for
Founded: 1996, New York City, New York, United States.
Founder: Kevin O'Connor, Dwight Merriman
DoubleClick : DoubleClick is a subsidiary of Google which develops and provides
Internet ad serving services. Its clients include agencies, marketers and publish-
ers who serve customers like Microsoft, General Motors.
Double click is a business owned by Google that makes it money from online
advertisers and publishers. This is done by:
Ad-serving Online publishers use Double click to display adverts on their web-
Ad delivery Double click will let advertisers control how often an ad is shown to
a browser, how long it is shown for and how often it will appear.
Headquarters: Seattle, Washington, United
Founder: Jeff Bezos
Founded: July 5, 1994,Bellevue, Washington,
Retail merchant that operates solely over the web.
Amazon.com seeks to be Earth's most customer
centric company, where customers can find and
discover anything they might want to buy online,
and endeavours to offer its customers the lowest
Sony Mobile Communications Inc. is a multinational
mobile phone manufacturing company jointly head-
quartered in Tokyo, Japan, and Lund, Sweden, and is a
wholly owned subsidiary of Sony Corporation.
Sony bought out Ericsson's 50% stake in the joint
venture for about €1 billion in 2012, at which point the
business was renamed Sony Mobile Communications.
Its flagship smartphone, the Xperia Z, is now sold in 60
Manufacturer (Direct) Model:
Headquarters: Round Rock, Texas, United States
CEO: Michael S. Dell
Founder: Michael S. Dell
Founded: February 1, 1984,Austin, Texas, United States
Dell : Dell Inc. is an American privately owned multinational computer
technology company based in Round Rock, Texas, United States, that
develops, sells, repairs, and supports computers and related products and
Direct Sales From the PC manufacturer to the corporate customer or
Headquarters: NRedwood City, California, United States
Founders: Eva Manolis, Dan Bau
Shutterfly : Shutterfly is an Internet-based image publish-
ing service based in Redwood City, California. Shutterfly's
flagship product is its photo book line. The company was
founded in 1999 and is currently led by Jeffrey Housenbold,
who joined the company in 2005.The company went pub-
licin2006.]The customer base is heavily skewed toward
women, who accounted for 80% of customers as reported
Show Me Money: Shutterfly makes money from advertis-
ing on the Sports Team Sites and personalized photo books,
cards, posters and photo gifts.
Founded in 1873, Wheaton, Illinois, United States.
Founded by Leonard Riggio.
It is a Fortune 500 company, the largest retail bookseller in the United States, and
a leading retailer of content, digital media and educational products in the country.
The company operates 647 retail stores in all 50 U.S. states.
Making huge income of around 6.7 million dollars.
Amazon.com, Inc., often referred to as simply Amazon, is an American electronic
commerce and cloud computing company with headquarters in Seattle, Washing-
ton. It is the largest Internet-based retailer in the United States.
Click bank aside, the first affiliate program/marketplace new Internet marketers
and bloggers normally think of is none other than Amazon Associates. After all – it
makes sense. Amazon is probably the biggest online marketplace for both digital
and physical goods, and it makes sense to use their credibility and brand authority
to your advantage.
Head Quarters:- kualalampur, malasyia.
CEO:- Ganesh Kumar Bangah.
Owner:- MOL Global
Friendster was a social gaming site
The company was originally founded in 2002 with a $12 million
investment by Kleiner Perkins Caufield & Byers, Benchmark Capi-
tal, and private investors .
Friendster has been an open site since August 2006 when it first
began allowing widgets and content to be embedded in user pro-
file pages through its developer program in 2007, roughly 40% of
Friendster's users had widgets on their profiles.
World's leading open source and Linux provider .
Red Hat provides operating system software along
with middleware, applications and management
Red Hat's Open Source strategy offers customers a long
term plan for building infrastructures that are based on
and leverage open source technologies with focus on se-
curity and ease of management.
Founded in 1993 by BOB
YOUNG, MARC EWING.
HEAD QUARTERS at :-
Raleigh, North Carolina
It is world's largest online movie rental service, providing more
than seven million subscribers access to more than 90,000 DVD
titles plus a growing library of more than 5,000 choices that
can be watched instantly on their PCs. The company offers nine
subscription plans, starting at only $4.99 per month. There are
no due dates and no late fees – ever. All Netflix plans include
both DVDs delivered to subscribers' homes , for no additional
fee, movies and TV series that can be started in as little as 30
sec on subscribers' PCs. DVDs are delivered free to members by
first class mail, with a postage-paid return envelope, from over
100 U.S. shipping points. Nearly 95 percent of Netflix subscrib-
ers live in areas that can be reached with generally one busi-
ness day delivery. Netflix offers personalized movie recommen-
dations and has two billion movie ratings.
It is an online social networking Web
site that enables users to locate and
interact with acquaintances from high
school, college, work and the military.
The service has more than 50 million
registered accounts, including 3.0
million pay accounts as of September
30, 2007. Members contribute to the
social networking site a substantial
amount of distinct, relevant pieces of
content that helps attract new social
networking members and returning
Web site visits from existing mem-
It is one of the largest IT news sites on the Web. With over 50 million page views per month, Slashdot
is a leader in its category, with coverage ranging from ultra technical to ultra controversial. It is more
than just news though. It is one of the Web's largest online communities, comprised of a wide-range
of professionals interested in not only reading cutting-edge journalism, but also commenting on it.
Slashdot has won over 20 awards including a 2000 Webby award for Best Community Web site, a
2000 Webby Award for "Best Print/Zine", voted one of Newsweek's favourite technology Web sites
and Rated One of Yahoo's Top 100 Web sites as "Best Geek Hangout" (2001).
Slashdot was founded in 1997 by Rob "CmdrTaco" Malda, with the help of Jeff "Hemos" Bates and
others, with the simple mission to provide 'News for Nerds. Stuff that Matters'. Today Slashdot is
owned by the Open Source Development Network, Inc. (OSDN), which is a subsidiary of VA Software