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10 Innovative Business Models
By,
ASWIN NAMBURI,
PGDM2,1509.
Brokerage Model:
Charges the seller a listing fee
and commission scaled with
the value of the transaction.
Founded
in 1995...
Advertising Model:
Headquarters: Mountain View, California, United States
Founder: Larry Page, Sergey Brin
Founded: Septem...
Infomediary Model:
It is a provider of digital market-
ing technology and services.
Founded in
1923
It is an American glob...
Merchant Model:
 Headquarters: Seattle, Washington, United
States.
 Founder: Jeff Bezos
 Founded: July 5, 1994,Bellevue...
Manufacturer (Direct) Model:
Headquarters: Round Rock, Texas, United States
CEO: Michael S. Dell
Founder: Michael S. Dell
...
Affiliate Model:
 Founded in 1873, Wheaton, Illinois, United States.
 Founded by Leonard Riggio.
 It is a Fortune 500 c...
Community Model:
 Founded:- 2002.
 Head Quarters:- kualalampur, malasyia.
 CEO:- Ganesh Kumar Bangah.
 Owner:- MOL Glo...
Subscription Model:
It is world's largest online movie rental service, providing more
than seven million subscribers acces...
Utility Model:
It is one of the largest IT news sites on the Web. With over 50 million page views per month, Slashdot
is a...
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Ten Innovative Web Based Business Models

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Ten Innovative Web Based Business Models

  1. 1. 10 Innovative Business Models By, ASWIN NAMBURI, PGDM2,1509.
  2. 2. Brokerage Model: Charges the seller a listing fee and commission scaled with the value of the transaction. Founded in 1995 Revenue generated through —> Fixed price trading Trades on Local, National & Founded on 1998 in online sector Prospective buyer makes a final (binding) bid for a specified goods or services, and the broker arranges fulfilment. It is a leading U.S. online travel service for Value conscious leisure travellers, which operates in concert with Booking.com, a leading international online hotel reservation service.
  3. 3. Advertising Model: Headquarters: Mountain View, California, United States Founder: Larry Page, Sergey Brin Founded: September 4, 1998,Menlo Park, California, United States.  AdWords is a cost per click service, so if you do not click a link then Google does not make any money directly from your search. AdWords brings in roughly 70 per cent of the company's advertising revenue.  Leading media company started in 2007.  content-based sites that are free to access but require users to register and provide demographic data.  Web site: www.nytimes.com  It is the second largest behind wall- street journal and largest circulation in the metropoli- tan news papers in the United States.
  4. 4. Infomediary Model: It is a provider of digital market- ing technology and services. Founded in 1923 It is an American global information and measurement company with headquarters in New York (USA) and Diemen, the Netherlands. Nielsen is active in over 100 countries and employs approximately 40,000 people worldwide. Total revenues were $6.3 billion in 2014. Headquartered in New York with 17 offices, develop- ment hubs and 15 data cen- tre's worldwide, company employs more than 1200 people. In 2007, Google an- nounced its intention to purchase Double click for $3.1 billion.  Founded: 1996, New York City, New York, United States.  Founder: Kevin O'Connor, Dwight Merriman  DoubleClick : DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers and publish- ers who serve customers like Microsoft, General Motors.  Double click is a business owned by Google that makes it money from online advertisers and publishers. This is done by:  Ad-serving Online publishers use Double click to display adverts on their web- sites.  Ad delivery Double click will let advertisers control how often an ad is shown to a browser, how long it is shown for and how often it will appear.
  5. 5. Merchant Model:  Headquarters: Seattle, Washington, United States.  Founder: Jeff Bezos  Founded: July 5, 1994,Bellevue, Washington, United States.  Retail merchant that operates solely over the web.  Amazon.com seeks to be Earth's most customer centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.  Sony Mobile Communications Inc. is a multinational mobile phone manufacturing company jointly head- quartered in Tokyo, Japan, and Lund, Sweden, and is a wholly owned subsidiary of Sony Corporation.  Sony bought out Ericsson's 50% stake in the joint venture for about €1 billion in 2012, at which point the business was renamed Sony Mobile Communications. Its flagship smartphone, the Xperia Z, is now sold in 60 countries.
  6. 6. Manufacturer (Direct) Model: Headquarters: Round Rock, Texas, United States CEO: Michael S. Dell Founder: Michael S. Dell Founded: February 1, 1984,Austin, Texas, United States Dell : Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers and related products and services. Direct Sales From the PC manufacturer to the corporate customer or consumer. Headquarters: NRedwood City, California, United States Founded: 1999 Founders: Eva Manolis, Dan Bau Shutterfly : Shutterfly is an Internet-based image publish- ing service based in Redwood City, California. Shutterfly's flagship product is its photo book line. The company was founded in 1999 and is currently led by Jeffrey Housenbold, who joined the company in 2005.The company went pub- licin2006.]The customer base is heavily skewed toward women, who accounted for 80% of customers as reported in 2013. Show Me Money: Shutterfly makes money from advertis- ing on the Sports Team Sites and personalized photo books, cards, posters and photo gifts.
  7. 7. Affiliate Model:  Founded in 1873, Wheaton, Illinois, United States.  Founded by Leonard Riggio.  It is a Fortune 500 company, the largest retail bookseller in the United States, and a leading retailer of content, digital media and educational products in the country. The company operates 647 retail stores in all 50 U.S. states.  Making huge income of around 6.7 million dollars.  Amazon.com, Inc., often referred to as simply Amazon, is an American electronic commerce and cloud computing company with headquarters in Seattle, Washing- ton. It is the largest Internet-based retailer in the United States.  Click bank aside, the first affiliate program/marketplace new Internet marketers and bloggers normally think of is none other than Amazon Associates. After all – it makes sense. Amazon is probably the biggest online marketplace for both digital and physical goods, and it makes sense to use their credibility and brand authority to your advantage.
  8. 8. Community Model:  Founded:- 2002.  Head Quarters:- kualalampur, malasyia.  CEO:- Ganesh Kumar Bangah.  Owner:- MOL Global  Friendster was a social gaming site  The company was originally founded in 2002 with a $12 million investment by Kleiner Perkins Caufield & Byers, Benchmark Capi- tal, and private investors .  Friendster has been an open site since August 2006 when it first began allowing widgets and content to be embedded in user pro- file pages through its developer program in 2007, roughly 40% of Friendster's users had widgets on their profiles.  World's leading open source and Linux provider .  Red Hat provides operating system software along with middleware, applications and management solutions.  Red Hat's Open Source strategy offers customers a long term plan for building infrastructures that are based on and leverage open source technologies with focus on se- curity and ease of management. Founded in 1993 by BOB YOUNG, MARC EWING. HEAD QUARTERS at :- Raleigh, North Carolina
  9. 9. Subscription Model: It is world's largest online movie rental service, providing more than seven million subscribers access to more than 90,000 DVD titles plus a growing library of more than 5,000 choices that can be watched instantly on their PCs. The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees – ever. All Netflix plans include both DVDs delivered to subscribers' homes , for no additional fee, movies and TV series that can be started in as little as 30 sec on subscribers' PCs. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. Nearly 95 percent of Netflix subscrib- ers live in areas that can be reached with generally one busi- ness day delivery. Netflix offers personalized movie recommen- dations and has two billion movie ratings. It is an online social networking Web site that enables users to locate and interact with acquaintances from high school, college, work and the military. The service has more than 50 million registered accounts, including 3.0 million pay accounts as of September 30, 2007. Members contribute to the social networking site a substantial amount of distinct, relevant pieces of content that helps attract new social networking members and returning Web site visits from existing mem-
  10. 10. Utility Model: It is one of the largest IT news sites on the Web. With over 50 million page views per month, Slashdot is a leader in its category, with coverage ranging from ultra technical to ultra controversial. It is more than just news though. It is one of the Web's largest online communities, comprised of a wide-range of professionals interested in not only reading cutting-edge journalism, but also commenting on it. Slashdot has won over 20 awards including a 2000 Webby award for Best Community Web site, a 2000 Webby Award for "Best Print/Zine", voted one of Newsweek's favourite technology Web sites and Rated One of Yahoo's Top 100 Web sites as "Best Geek Hangout" (2001). Slashdot was founded in 1997 by Rob "CmdrTaco" Malda, with the help of Jeff "Hemos" Bates and others, with the simple mission to provide 'News for Nerds. Stuff that Matters'. Today Slashdot is owned by the Open Source Development Network, Inc. (OSDN), which is a subsidiary of VA Software Corporation.

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