1. Digital Intelligence Solutions

2. Digital Intelligence Solutions
Marion Joffre
Product Manager
@Marion_Joffre
Gwenaëlle Bos
Digital Analytics Consultant

3. Digital Intelligence Solutions
AGENDA
01
02
03
04
Data customization
The Custom Metrics application
Business cases
Tips & questions

4. Digital Intelligence SolutionsDigital Intelligence Solutions
DATA
CUSTOMIZATION

5. Digital Intelligence Solutions
CONTEXT & GOALS
› KPI diversification, new business indicators
› Ever-evolving context
› Need of a customizable, flexible analytics
solution

6. Digital Intelligence Solutions
DATA CUSTOMIZATION
38%of companies believe that their main
difficulties concern data
communication and
interpretation.

7. Digital Intelligence Solutions
OUR GOAL
Empower our standard data engine with a customization tool
to adapt our solution to your business specificities

8. Digital Intelligence Solutions
OUR GOAL
Custom
Sources
Custom
variables
Custom
tree
structure
Custom
access
ALWAYS MORE CUSTOMIZATION

9. Digital Intelligence SolutionsDigital Intelligence Solutions
OUR ANSWER

10. Digital Intelligence Solutions
CUSTOM METRICS
A GLOBAL APPROACH
Standard
metrics
Custom
metrics
Segment
as a
metric
Visits, bounces, pages views, etc.
Arithmetic operations
Operations between standard metrics
(page views / visitors)
Segmented Custom Metrics
(Visits from France)

11. Digital Intelligence Solutions
ACCESS

12. Digital Intelligence Solutions
CUSTOM METRICS
As simple as a drag & drop
12
No additional tagging
Available instantly
Integrated in the AT Solution
Data Query – Reports – Dashboard
Unlimited
Shared with all your colleagues

13. Digital Intelligence SolutionsDigital Intelligence Solutions
EXAMPLES
E-COMMERCE

14. Digital Intelligence Solutions
E-COMMERCE
STANDARD
METRICS
- Sales (excluding tax)
- Sales (prior attribution)
- Number of orders
- Number of first time orders
- Number of abandonned baskets
- Product abandon rates
- Shipping fees
- Shipping fees (excluding tax)
- Discount (including tax)
- Discount (excluding tax)
- Customers
- …
Average cart value Average turnover
per visitors
CUSTOM
METRICS

15. Digital Intelligence Solutions
CUSTOM METRICS
& THE DATA QUERY APPLICATION

16. Digital Intelligence SolutionsDigital Intelligence Solutions
EXAMPLES
CLASSIFIED ADS

17. Digital Intelligence Solutions
CLASSIFIED ADS
STANDARD
METRICS
- Visits
- Page views
- Clicks
- Conversions (visits)
- Conversions (loads)
- Secondary conversions
- Conversion rate
- Conversions (contribution)
- Conversions (funnel)
- Time spent / visits (funnel)
- Time spent / conversions
- …
Visit frequency on the
Form page
CUSTOM
METRICS
Form completion rate
within a visit

18. Digital Intelligence Solutions
CUSTOM METRICS
& THE DASHBOARD APPLICATION

19. Digital Intelligence SolutionsDigital Intelligence Solutions
EXAMPLES
MEDIAS

20. Digital Intelligence Solutions
MEDIAS
METRIQUES
STANDARDS
- Visits
- Entering visits
- Bounces
- Visitors (all)
- Bounce rate
- Entry rate
- Page views
- Time spent / pages
- Time spent / visits
- Cumulative time spent
- Page views / visits
- Pages views / entering visits
- …
Responsive
readership
METRIQUES
PERSONNALISÉES
Engaged visitors
(+5min, +3 page views)

21. Digital Intelligence Solutions
CUSTOM METRICS
& REPORTS

22. Digital Intelligence SolutionsDigital Intelligence Solutions
TIPS

23. Digital Intelligence Solutions
TIPS
› Don’t forget to change the « level » to global if you want to create the CM on all your
websites
› You can add your Initials in the name of the CM for a better visibility
› Use Custom Metrics to change the name of a standard metric who’s name is not explicit for
you
CREATION

24. Digital Intelligence Solutions
TIPS
› Access instantly your new Custom Metrics thanks to the refresh button:
CREATION

25. Digital Intelligence Solutions
TIPS
› Display the content of a Custom
Metric directly in Data Query
CREATION

26. Digital Intelligence SolutionsDigital Intelligence Solutions
LET’S TALK

27. Digital Intelligence Solutions
AT INTERNET BLOG

28. Digital Intelligence Solutions
WWW.ATINTERNET.COM
Marion Joffre – Gwenaëlle Bos