© AT Internet
1
Mobile analytics best practices to steer
your multi-device strategy
© AT Internet
CONTEXT
2
© AT Internet
CONTEXT
3
2015 SALES
© AT Internet
CONTEXT
4
MOBILE RETAIL CONVERSION RATE (FRANCE)
Source : « State of mobile commerce », 2014
1,7 %
Mobile
gl...
© AT Internet
CONTEXT
5
NUMBER OF SITES BY CUSTOMER
Sites Web Mobile sites Applications
Source : AT, 05/2014 vs. 04/2015
+...
© AT Internet
CONTEXT
 User centricity
 Holistic view
 1 tool, 1 profile
OUR POSITIONING
© AT Internet
CONTEXT
7
CUSTOMER LIFE CYCLE
© AT Internet
CONTEXT
8
DOWNLOADS AND AFTER?
24%
Source : Econsultancy Digital Intelligence Briefing
of apps are only
open...
© AT Internet
CONTEXTE
TEST AND LEARN
I.O.R (Invest Observe Rebuild)
© AT Internet
CONTEXTE
10
A NEW PARADIGM
› Downloads
› Usage
› Engagement
› Retention
© AT Internet
RELEASE
11
© AT Internet
RELEASE
12
A NEW INTERFACE & DOCUMENTATION
© AT Internet
RELEASE
› 2 new native analyses in the API : user & session based on lifecycle metrics
› New & returning use...
© AT Internet
RELEASE
14
© AT Internet
RELEASE
› It must be a REST API
› Its output must be formatted in XML
› It must use basic http authenticatio...
© AT Internet
RELEASE
16
© AT Internet
DEMO
17
© AT Internet
DEMO
18
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Mobile analytics best practices to steer your multi device strategy

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Mobile analytics best practices to steer your multi device strategy

  1. 1. © AT Internet 1 Mobile analytics best practices to steer your multi-device strategy
  2. 2. © AT Internet CONTEXT 2
  3. 3. © AT Internet CONTEXT 3 2015 SALES
  4. 4. © AT Internet CONTEXT 4 MOBILE RETAIL CONVERSION RATE (FRANCE) Source : « State of mobile commerce », 2014 1,7 % Mobile global 1,2 % Android Smartphone 1,3 % iPhone 1,9 % Android Tablet 2,3 % iPad
  5. 5. © AT Internet CONTEXT 5 NUMBER OF SITES BY CUSTOMER Sites Web Mobile sites Applications Source : AT, 05/2014 vs. 04/2015 +20% +17% +7%
  6. 6. © AT Internet CONTEXT  User centricity  Holistic view  1 tool, 1 profile OUR POSITIONING
  7. 7. © AT Internet CONTEXT 7 CUSTOMER LIFE CYCLE
  8. 8. © AT Internet CONTEXT 8 DOWNLOADS AND AFTER? 24% Source : Econsultancy Digital Intelligence Briefing of apps are only open once
  9. 9. © AT Internet CONTEXTE TEST AND LEARN I.O.R (Invest Observe Rebuild)
  10. 10. © AT Internet CONTEXTE 10 A NEW PARADIGM › Downloads › Usage › Engagement › Retention
  11. 11. © AT Internet RELEASE 11
  12. 12. © AT Internet RELEASE 12 A NEW INTERFACE & DOCUMENTATION
  13. 13. © AT Internet RELEASE › 2 new native analyses in the API : user & session based on lifecycle metrics › New & returning users: Date of the application’s very first launch › Frequency : Number of launches made from the application’s installation › Recurrence : Number of days since app was last used › Retention : Number of days since the very first launch › Update : Date of first launch since the last update › Crashes › Campaigns 13 NEW ANALYSES
  14. 14. © AT Internet RELEASE 14
  15. 15. © AT Internet RELEASE › It must be a REST API › Its output must be formatted in XML › It must use basic http authentication 15 DATA DISPLAY
  16. 16. © AT Internet RELEASE 16
  17. 17. © AT Internet DEMO 17
  18. 18. © AT Internet DEMO 18

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