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AWS Summit Singapore 2019 | Snowflake: Your Data. No Limits

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Speaker: Kelly Hotta, Snowflake Consulting

AWS Summit Singapore 2019 | Snowflake: Your Data. No Limits

  1. 1. SNOWFLAKE YOUR DATA. NO LIMITS.
  2. 2. © 2019 Snowflake Computing Inc. All Rights Reserved 3 OUR MISSION ENABLE EVERY ORGANISATION TO BE DATA-DRIVEN
  3. 3. 4© 2019 Snowflake Computing Inc. All Rights Reserved. THE PROBLEMS WE SAW Complexity Cumbersome and time- consuming Limited Scalability Can’t support all data, users and workloads Diversity Unable to consolidate siloed datasets Inadequate Elasticity Stuck with rigid, inflexible architectures Rigid Cost Forced to keep the lights on 24/7
  4. 4. 5© 2019 Snowflake Computing Inc. All Rights Reserved. THE SOLUTION WE BUILT Built for the cloud SQL Data Warehouse Delivered as a service
  5. 5. 6© 2019 Snowflake Computing Inc. All Rights Reserved. Traditional Architectures Snowflake Shared storage Single cluster Shared-disk Decentralised, distributed storage Single cluster Shared-nothing Multi-cluster, shared data Centralised, scale-out storage Multiple, independent compute clusters A BRAND NEW ARCHITECTURE
  6. 6. 7© 2019 Snowflake Computing Inc. All Rights Reserved. END-TO-END SECURITY Authentication • Embedded multi-factor authentication • Federated authentication available X … . X Access control • Role-based access control model • Granular privileges on all objects & actions Data encryption • All data encrypted, always, end-to-end • Encryption keys managed automatically • Customer-managed keys External validation Certified against enterprise-class requirements • SOC 2 Type II • HIPAA • PCI • FedRamp Built-in enterprise grade security controls
  7. 7. 8© 2019 Snowflake Computing Inc. All Rights Reserved. ETL/ELT snowpipe XS S M M L Sales Data Science Global Services Transactional Control Security Query Planning & Optimisation Logical Model AWS QuickSight S AWS Glue
  8. 8. INSTANT ELASTICITY
  9. 9. © 2019 Snowflake Computing Inc. All Rights Reserved. ETL/ELT snowpipe XS M Sales Data Science XLS Global Services Transactional Control Security Query Planning & Optimisation Logical Model AWS QuickSight AWS Glue
  10. 10. © 2019 Snowflake Computing Inc. All Rights Reserved. ETL/ELT snowpipe XS M Sales Data Science M… XL Multi-cluster Global Services Transactional Control Security Query Planning & Optimisation Logical Model AWS QuickSight AWS Glue
  11. 11. © 2019 Snowflake Computing Inc. All Rights Reserved. ETL/ELT Snowpipe XS M Sales Data Science M… XL Multi-cluster Structured & semi-structured Global Services Transactional Control Security Query Planning & Optimisation Logical Model AWS QuickSight AWS Glue
  12. 12. QUERY JSON WITH SQL Apple 101.12 250 FIH-2316 Pear 56.22 202 IHO-6912 Orange 98.21 600 WHQ-6090 Structured data (CSV) Semi-structured data (e.g. JSON, Avro, XML) { "firstName": "John", "lastName": "Smith", "height_cm": 167.64, "address": { "streetAddress": "21 2nd Street", "city": "New York", "state": "NY", "postalCode": "10021-3100" }, "phoneNumbers": [ { "type": "home", "number": "212 555-1234" }, { "type": "office", "number": "646 555-4567" } ] } select v:lastName::string as last_name from json_demo; All Your Data!
  13. 13. © 2019 Snowflake Computing Inc. All Rights Reserved. ETL/ELT Snowpipe XS S M Sales Data Science M… Test/Dev Clone XL Multi-cluster Structured & semi-structured Global Services Transactional Control Security Query Planning & Optimisation Logical Model AWS QuickSight AWS Glue
  14. 14. © 2019 Snowflake Computing Inc. All Rights Reserved. Zero-copy data cloning Instant data cloning operations • Databases and tables • Metadata-only operation • No data copying required Modified data stored as new blocks • Unmodified data stored only once …CLONE… …CLONE…
  15. 15. © 2019 Snowflake Computing Inc. All Rights Reserved. ETL/ELT Snowpipe XS S M L Finance Sales Data Science M… Test/Dev Clone Data protection & time travel XL Multi-cluster Structured & semi-structured Global Services Transactional Control Security Query Planning & Optimisation Logical Model AWS QuickSight AWS Glue
  16. 16. © 2019 Snowflake Computing Inc. All Rights Reserved. COMPREHENSIVE DATA PROTECTION 19 Protection against infrastructure failures All data transparently & synchronously replicated 3+ ways across independent infrastructure Long-term data protection Zero-copy clones + optional export to cloud object storage enable user-managed data copies Protection against corruption & user errors “Time travel” feature enables instant roll-back to any point in time during chosen retention window
  17. 17. © 2019 Snowflake Computing Inc. All Rights Reserved. ETL/ELT Snowpipe XS S M M L External Finance Sales Data Science M… Test/Dev Clone Share Data protection & time travel XL Multi-cluster Structured & semi-structured Global Services Transactional Control Security Query Planning & Optimisation Logical Model AWS QuickSight AWS Glue
  18. 18. © 2019 Snowflake Computing Inc. All Rights Reserved. SHARING DATA TODAY
  19. 19. © 2019 Snowflake Computing Inc. All Rights Reserved. DATA SHARING WITH SNOWFLAKE 22 Data Providers Data Consumers No data movement Share with unlimited number of consumers Live access Data consumers immediately see all updates Ready to use Consumers can immediately start querying
  20. 20. © 2019 Snowflake Computing Inc. All Rights Reserved. What Customers are doing with Snowflake Share live data with clients BI, ANALYTICS & APPLICATIONS DATA SOURCES DATA MARTS & EXTRACTS STAGING DATA LAKE DATA WAREHOUSE
  21. 21. © 2019 Snowflake Computing Inc. All Rights Reserved. What Customers are doing with Snowflake Consolidate data silos to reduce cost & complexity Replace NoSQL data lakes for simpler, faster data exploration Modernize data warehouse to deliver fast, scalable BI and analytics Share live data with clients BI, ANALYTICS & APPLICATIONS DATA SOURCES
  22. 22. © 2019 Snowflake Computing Inc. All Rights Reserved. Diversity One place for all your data Scalability Any scale of data, users and workloads Flexible Cost Pay for what you use, when you use it Simplicity Simple, serverless, plug-and-play Elasticity Size for what you need right now WHY SNOWFLAKE?
  23. 23. THANK YOU

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