TESLA

TEAM MEMBERS
• Aadhil Ahamed K
• Aaquib Mohammed T.K
• Darviash Ahamed
• Arun P.K
• Eldho.S.Thekkekara
• Chandhana Girish
• Ajinas
• Alwin Benny
MBA 1ST SEM
PRESIDENCY COLLEGE
BENGALURU

COMPANY OVERVIEW
• Industry – Automotive, Energy storage.
• Founded – July 1 – 2003
• Founders – Elon Musk, J.B Straubel,
Martin Eberhard,
Mark Tapenning, Ian Wright.
• Headquarters – California, US.
• Products – Electric vehicle, Tesla Energy.
• Revenue – US$7Billion (2016).
• Total assets – US$22.66Billion (2016)

TRACKING TESLA
• Nikola Tesla patents power train design
built around AC induction motor.1888
• Tesla motors incorporated.
2003
• Tesla roadster launched.
2008
• IPO raised US $226 M at $17/share and
closed at $23.89.2010
• The world’s first premium electric
sedan is launched - Model S.2012

TRACKING TESLA Cont…
• Model S named motor trend’s car of
the year and achieved 5 star rating
from the U.S national highway
traffic safety administration.
2013
• Tesla shares some of its patents to
promote open source development
of electric cars.
2014
• Tesla launched its new crossover
vehicle – model X.2015
• Tesla introduced mass market electric
vehicle - Model 3.2016
• Model 3 production is scheduled to
begin in July .2017

TESLA CAR MODELS
• Code name : Dark star.
• Production : 2008-2012.
• Price : US $109000.
• Top speed : 130 km/h.
• Battery : 60 mah.
• Mileage : 320 km/charge.
• 0-97 km in 3.7 sec.
ROADSTER

• Code name : white star.
• Full sized luxury all electric sedan.
• Production : 2012.
• Price : US $71500.
• Battery : 70 kwh
• Battery charge to 50% in about 20 minute from a
Tesla super charger.
• Mileage : 340 km/charge.
• Top speed : 249 km/h,
• Capacity : 5 adults and 2 kids,
MODEL S

MODEL X
• Full sized all electric luxury crossover SUV.
• Production : 2015.
• Price : US $80000.
• Battery : 60 kwh.
• Mileage : 320 km/charge.
• Top speed : 210 km/h.
• Capacity 5 adult.
• Battery charge to 50% in about 20 minute from a
Tesla super charger.

• All electric four door compact luxury
sedan.
• Production : 2017 Onwards.
• Price : $35000.
• Battery : 75 kwh.
MODEL 3

INNOVATION & STRATEGY
• Using new technology.
• Product innovation instead of process
innovation.
• In-home service and assistance to
customers.
• Vehicles are not rivaled.
• Super chargers exclusively for customers.
• Long lasting batteries(200 miles per
charge).

PRODUCTS

MARKETING STRATEGY
• Unique approach.
• Opposite approach.
• Direct sales.
• Online purchase.
• Service plus concept.

COMPETITORS

OTHERS
37%
TESLA MODEL S
18%
CHEVORLET VOLT
15%
TESLA MODEL X
11%
FORD FUSION
ENERGY
10%
NISSAN LEAF
9%
EV SALES IN US - 2016

SWOT ANALYSIS
Strong technological expertise.
Supplier to other manufacturer.
Ability to develop vehicles completely in house including the sub-
assembled required.
Ability to manufacture environmental friendly cars.
Strong investors and partners.
STRENGTH

SWOT ANALYSIS Cont…
High production cost.
Time consuming to make a delivery.
Price is higher than competitors.
Limited market presence.
WEAKNESSES

SWOT ANALYSIS Cont…
Growing support from government and public.
Global sales expansion.
People are becoming more concerned.
Improvement in the quality control processes can
reduce the cost drastically.
OPPORTUNITIES

SWOT ANALYSIS Cont…
Established luxury car leaders like BMW, Mercedes and
Lexus are expected to become direct competitors.
Increasing competitors producing electronic cars.
Strategy for pricing has not been used so far in the auto
industry.
Less attraction to young generation.
THREATS

REFERENCES
• www.tesla.com
• www.investopedia.com
• http://ir.tesla.com/results.cfm
• https://en.m.wikipedia.org/wiki/Tesla,_Inc
• https://evannex.com/blogs/news/teslas-market-share-grows-
to-30-percent-of-all-us-plug-in-vehicle-sales
• http://m.benzinga.com/article/6193834
• https://prezi.com/m/gf2_mqixs-je/tesla-motors-english-
presentation/

`