The Creative Economy is growing fast driven by entrepreneurs and the Digital Age. We are about to launch our Accelerator for Cultural and Creative Entrepreneurs.

1. The New Creative Economy:
How Does New Mexico Compete?
Tom Aageson
Global Center for Cultural Entrepreneurship
Creative Startups
Tom@CulturalEntrepreneur.org

3. Factory Economy
Creative Industries Globally
2000-2005 8.7% growth
2008 14% growth
2013 $625 billion in trade
Creative Economy
Creative industries experienced growth through
the global recession.

4. Creative
Industries
Creative Clusters
Creative Enterprises
Creative Entrepreneurs
Creative Innovators

5. Creative Enterprises Create
Integrated, Blended Value
Social
CreativeEconomic
Environmental

6. Investing in Cultural/Creative Entrepreneurs
And Entrepreneurs

7. World Exports of Creative
Goods and Services
UNESCO 2013

8. Source: Richard Florida, Who’s Your City?
Percentage of workforce, by decade, nationally
The US Workforce Is More Creative Than Ever

9. Creative and Cultural Economy in the US
“A selected set of cultural industries—
broadcasting, telecommunications, motion pictures, sound
recording, performing arts, printing, and publishing—
generated $45 billion in export sales in 2008,
more than computer systems design, electrical equipment,
air transportation, financial services, and American
agriculture.
The cultural economy of the US now employs over 27
million individuals.”
Markusen, A., Gadwa, A., 2010.

10. Regional Initiatives in the US

11. Cultural Creative Enterprise Brands
Putumayo World Music created a new music genre by
aggregating music of a type or region and publishing CDs
Robert Redford’s brand includes the Sundance Film
Festival, Sundance Institute, Sundance Cinemas, Sundance
Catalog and the Sundance Channel

12. HOW DOES
NEW MEXICO COMPETE?

13. Entrepreneurs
• Greater valuing of entrepreneurs
• Increased exchange with global flow of ideas,
talent, and markets
• Foster entrepreneurial interaction/exchange
• Built environments conducive to
entrepreneurial collaboration

14. Education
• K-12 Education
– Creativity
– Critical thinking
– Collaboration
– Global citizens
• Higher Ed
– Applied learning
– Interdisciplinary studies
– Analytical and innovation thinking

15. Leadership and Policy
• Long-term, apolitical, and consistent policy
• Let entrepreneurs and industry leaders
lead
• Foster global vision
• Strategic investment in the creative
economy

16. Creative Economy Clusters
City of Santa Fe Music:
Santa Fe Opera, Pro Musica, Santa Fe Chamber
Music Festival, Santa Fe Symphony, Santa Fe
Community Symphony, Santa Fe Desert Chorale, New
Music, Santa Fe Jazz Festival, Santa Fe University of
Art and Design Contemporary Music Program
Creative Education:
Santa Fe University of Art and Design, Institute of
American Indian Art, Santa Fe Community College Art
and Design, New Mexico School of the Arts

17. HOW TO SUPPORT THE
CREATIVE ECONOMY

18. Creative
Economy
Ecology
Pro-
entrepreneurial
Cultural
Capital
Appreciated
Financing
Market
Linkages
Local
Markets
Support
Infrastructure
Public – Private
Partnership
Innovation
Higher Ed

19. Building Your Creative Economy
Around The Creative Entrepreneur
Entrepreneur-led development requires support
five areas for success:
Cultural Industries Policy-Clusters
Education, Training, Mentorship, Technical Assistance
Investment in Infrastructure and Entrepreneurs
Creating Markets, Developing Market Links
Sharing Our Wisdom

20. Actions Local Communities Can Take Now
• Develop a creative and cultural industries policy
• Gain local commitment
• Promote the understanding of creative enterprise and
entrepreneurs
• Create and entrepreneurial ecosystem in the community
• Seek out the creative and cultural entrepreneurs
• Fulfill the five elements of success
• Create captial for creative entrepreneurs
• Develop a creative “venture capital fund”
• Establish benchmarks for measuring investments –
considering economic, social, environmental and cultural
sustainability

21. Selected Culture and Economic
Development Tools
CIDs and BIDs
Film Production TIF/TTIDs Tax Rebates
Filmmaker GRT Deduction
Film Investment Loan Program
Tax Increment Financing Districts
Certified Local Govt. Program
Local Historic Preservation Act
Main Street Program
Zoning
Cultural Enterprise/Industries Office
Affordable Housing Strategies
Arts and Culture Districts
Quality of Life Incremental Tax
Enterprise Zone Marketing
Micro/SME Loan Fund
Incentives for Job-Production
Economic Development Corps
Incentives for Enterprise
Expansion
Neighborhood Stabilization
Program
Incubators
Venture Funds
Business Accelerators

22. Creativity is the Key to Success
IBM reports from their global survey of CEO’s,
“creativity is now the most important
leadership quality for success in business,
outweighing even integrity and global
thinking.”
-2010

23. www.culturalentreprenur.org
www.slideshare.net/aageson
Tom Aageson
tom@culturalentrepreneur.org
505.660.3096