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(Source: Foundation Capital)
*A Trillion Dollar Market
By the People, For the People
Where
Crowdfunding
meets marketplace
lending
2
TABLE OF CONTENTS
p.3 The Opportunity
Elevator Pitch p.4
p.5 The Marketplace
Industry Background p.6
p.7 Numbers At A Glance
The Borrower p.8
p.9 Cost Of Credit
p.11 Marketing Strategy
Executive Team p.12
p.13 Contact Information
Key Financials And Projections p.10
3
THE OPPORTUNITY
ExtraFunds is seeking a minumum of $1 million in investment capital,
which will be used for operating capital, including the hiring of
additional call center employees and expenses related to lead
acquisition and marketing. None of the investor capital will be used
to pay salaries of executive team members.
We are offering investors convertible notes, which carry annually
compounding interest of 10%. The minimum investment is 12
months.
ExtraFunds is currently owned by Ottawa Capital, LLC, which has
invested nearly $1M into the company.
$1M 10%
compounding
annual interest
4
ELEVATOR PITCH
ExtraFunds is your link to Marketplace Lending!
MARKETPLACE LENDING
Borrower Investors
ExtraFunds is a loan servicing company in the online lending marketplace. We
provide expertise in marketing, real-time underwriting, verification and collection
services for marketplace lenders and borrowers alike.
Crowdfunding investors can now enjoy impressive returns on their small or large
investments, while borrowers benefit from a direct lending relationship.
5
THE MARKETPLACE
And where we fit!
ExtraFunds competes directly with other short-term consumer lenders and
payday lenders and indirectly with other online lenders in the emerging lending
marketplace.
Consumer
Small Dollar
Loans
Purchase
Finance
Education
Financing
Real Estate
Merchant
Cash Advance
SMB Credit
6
INDUSTRY BACKGROUND
MARKETPLACE LENDING
MARKETPLACE LENDING
Borrower Investors
Source: Lending Club, J.P. Morgan
TRADITIONAL RETAIL LENDING
$
$
Package
rB eo wrro
Bank ss e/S icerv
estv on rI s ancr hT es
Source: Lending Club, J.P. Morgan
MARKETPLACE LENDING IS DISINTERMEDIATING
THE BORROWING AND INVESTING EXPERIENCE
The age of traditional banking is
quickly giving way to an online
lending marketplace, with
short-term lending at the
fore-front of the revolution.
Short-term lenders and their
servicers have paved the way for
companies like Lending Club,
Prosper, BillMeLater, and Realty
Mogal to change the face of
consumer, purchase, and real
estate financing.
Lending Club’s recent IPO
valuation of $8.5 billion put it
ahead of all but 14 U.S. banks,
lending incredible legitimacy to
the lending marketplace move-
ment.
ExtraFunds is perfectly poised to
prosper as the short-term lending
industry continues to integrate
into the larger lending market-
place.
The short-term lending market is
strong - a 2012 study published
by Pew Trusts found that approxi-
mately 12 million Americans use
short-term credit annually,
spending approximately
$49 billion each year
(pewtrusts.org/small-loans).
Regulatory changes can
impact loan volumes in the
industry. It appears that
most recent regulatory
changes in consumer
lending laws will stabilize
the short-term credit
industry. New laws legaliz-
ing crowdfunding make this
the perfect opportunity.
THE MARTKETPLACE MODEL CUTS SEVERAL LINKS OUT OF TODAY’S BANKING CHAIN.
7
NUMBERS AT A GLANCE
41,937 LOANS
Made
$14 Million
Loaned
ExtraFunds has 5 years of experience
making and servicing loans for its
lending partners.
ROI of Returning Customers vs.
New Customers.
85%
195%
ROI
New
ROI
Returning
The overall average loan amount to a
customer is $320. Repeat customers
can receive up to $500. ExtraFunds
always encourages borrowers to pay
off their loan quickly to avoid added
fees.
Average Loan
Amount
$320
It costs us about $105 to find and fund
a new customer. This is why repeat
customers are so valuable. They’ve
proven they are responsible borrowers
and cost little to nothing to re-fund.
$105 6.5% 35%
Ave.
Accept
Rate
Ave.
Conversion
Rate
Ave. Cost
Per Funded
Loan
3:2
Ratio of Returning Customers
to New Customers 3:2
We specialize in keeping happy
customers. We offer financial
education and always treat them
with respect, whether giving a
loan or collecting money. 87%
13%
Because ExtraFunds
does not require good
credit or securitization for
a loan, collection and
default rates are the
difference between
success and failure.
We’ve developed internal
propritary solutions that
set us apart. We are
great at what we do!
STRONG COMPANY ROI ALLOWS FOR EXCELLENT ROI TO INVESTORS
Collection Rate v. Default Rate
2.1M
1.5M
2.9M
2.3M
2012 (Sept - Dec) 2013 2014
131% ROI
942k
1.2M
128% ROI
136% ROI
$ Loaned
Associated
Revenue
ROI
When a loan portfolio
matures, 3 out of 5
customers will be a returning
customer. This helps
lower company costs and
increase profits.
8
THE BORROWER
A STUDY BY DONE BY GWU SCHOOL OF BUSINESS
2% 2% of all U.S. adults
use small dollar
loans
Short-term credit is a multi-billion dollar industry in the U.S.
Borrowers all have one thing in common - They have
a short-term need for quick credit and often have no other
credit options.
63%
have children at
home
41%
Earn between
$25,000 and $50,000 /yr.
39% earn over $40,000 /yr.
54%
have a high school degree.
54% have gone to college
or have a college degree.
“Most payday loans are used to pay unexpected expenses or expenses that could
not be postponed…If payday loan customers live from paycheck to paycheck with
very little discretionary income, even small expenses may cause financial problems
and make emergencies a frequent event. In such cases, even frequent use of
payday loans may be better than the alternatives.”
Gregory Elliehausen
Division of Research and Statistics
Board of Governors of the Federal Reserve System and Financial Services Research Program
The George Washington University School of Business
The study concluded borrowers:
• Have limited liquid assets and savings, most use other forms of credit;
• Have characteristics that may limit their access to credit;
• Use payday loans moderately, as intended for short-term use;
• Are aware of the cost of their most recent payday loan;
• Consider the alternatives, are satisfied with their decision;
• Benefit by having access to payday loans.
9
COST OF CREDIT
Many of ExtraFunds’borrowers
are confronted with difficult
financial decisions which are
rarely shown as an annualized
percentage rate (APR).
Short-term credit is criticized as
being expensive, in part because
financial regulations require
lenders to publish annualized
interest rates.
As illustrated to the right, how-
ever, converting fees into an
APR, perpetuates a misconcep-
tion.
ExtraFunds does recommend
that its customers seek less
expensive credit alternatives
before applying for a small-dol-
lar loan.
Obtaining a loan from Extra-
Funds is often a much less
expensive alternative to other
fees, which are not often repre-
sented as an APR.
1200%
APR
1400%
APR
650%
APR
960%
APR
Late Fees
$100 credit card
balance with
a $35
Bounced Check
$100 bounced
check with $56
Non-Sufficient
Funds and
merchant fees
Utility Charges
$100 utility bill
with $45
late/reconnect
charges
ExtraFunds
$100
small dollar
loan with a
$25 fee
The record
was hit in
2009 with $37
billion in
overdraft fees
collected by
banks.
(Source:
Forbes.com)
Turn-off
notices are big
business for
Utiliy
Companies in
America and
are very costly
to the
customer.
Least expensive
financial option
of these
examples.
In the 2000s, in
the US alone,
consumers
paid a trillion
dollars in credit
card interest
expense to
banks. (Source:
Foundation
Capital)
BORROWERS OFTEN CHOOSE SMALL DOLLAR LOANS TO AVOID NSF CHARGES
MARKETPLACE LENDING
10
KEY FINANCIALS AND PROJECTIONS
Money Loaned
Associated Revenues
1. Figures for 2014 were calculated using average daily loan volume during final quarter of the year.
2. ROI percentage for 2014 was calculated using money loaned and associated revenues statistics over the entire year.
2,3M3,1M
7,500,00010,500,000
11,250,00016,312,500
18,750,00028,125,000
30
135%2
15
100
140%
40
150
145%
60
250
150%
115
Average loans
per business day:
ROI percentage:
Call center
representatives:
ExtraFunds is poised
for tremendous growth
in the next 3 years.
ExtraFunds CEO
Aaron Bishop
Critical Assumptions:
Continue growth trend from the final
quarter of 2014.
Increase number of call center
representatives.
New banking and ACH processing
relationship, which will increase
lending geography.
Increasing ROI as we turn new
customers into returning customers,
as shown in our previous portfolio.
New customer lead channels and
strategies.
Key Expenses:
Payroll - we will need to increase
number of call center employees in
order to provide increased loan
volume.
Lead/marketing expense - Increase
marketing in order to increase loan
volume. However, loan volume will
also increase organically as we grow
through reacts and organic lead
traffic.
20141
2015 2016 2017
11
MARKETING STRATEGY
Money Money Produced by ExtraFunds, 2013
ExtraFunds solicits new and returning
customers using traditional, creative
and trending marketing techniques.
Lead buying: ExtraFunds’ partners
with trusted lead generation compa-
nies.
Viral Marketing: ExtraFunds attracts
customers with clever viral marketing
campaigns such as its Money Money
video.
SEO and PPC: ExtraFunds continues
to establish organic and paid relevance
online.
Social Media: Facebook, Twitter,
Instagram, Pinterest, YouTube, Vine.
Email: ExtraFunds uses Opt-in email
campaigns to market to its internal
customer database.
Mail: ExtraFunds still believes there is
value in good old fashioned mail to
make both new and repeat customers
aware of exciting offers!
12
EXECUTIVE TEAM
Aaron W. Bishop
Chief Executive Officer
Founder of ExtraFunds.
Oversees all business and
investment activities. 20 years
of experience as a small- and
medium-sized business owner.
Expertise includes private
equity, real estate, marketing/
branding, and custom
product development. Companies
founded include Reminderband
d/b/a iFrogz, Ottawa
Capital, and Bishop Properties.
B.A. from Ottawa University.
M.A. from Johns Hopkins
University.
Brian Zang
Chief Technology Officer
Has successfully organized
production, shipping, sales,
marketing, accounting, and
training efforts in several
start-up ventures and established
businesses, maximizing
efficiency and sustaining
growth. Oversees the development
and use of company
technology, including websites,
software, and infrastructure.
B.A. in History from Towson
University. M.S. in Instructional
Technology from Utah State
University.
Bryce Sorensen
Director of Lending Operations
Implements lending strategies
designed to minimize
defaults and maximize portfolio
efficiency. Oversees preventative
troubleshooting for the
workforce organization and
development in the lending
operations. Consults on the
development and testing of
innovative methods of lead
acquisition and underwriting.
Marketing degree from Utah
State University.
Michael Jewell
General Counsel
Licensed attorney with
experience in lending and
banking compliance, as well
as corporate and securities
law. Oversees securities
compliance as well as internal
compliance with lending laws
and regulations. B.A. in
English and Political Science
from Utah State University.
J.D. from the University of
San Diego with an emphasis
in business and corporate law.
13
CONTACT INFORMATION
info@extrafunds.com
ExtraFunds, LLC
33 N. Main St., Suite 101
Logan, UT 84321
www.extrafunds.com
435-787-9500

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ExtraFunds Investment Deck

  • 1. (Source: Foundation Capital) *A Trillion Dollar Market By the People, For the People Where Crowdfunding meets marketplace lending
  • 2. 2 TABLE OF CONTENTS p.3 The Opportunity Elevator Pitch p.4 p.5 The Marketplace Industry Background p.6 p.7 Numbers At A Glance The Borrower p.8 p.9 Cost Of Credit p.11 Marketing Strategy Executive Team p.12 p.13 Contact Information Key Financials And Projections p.10
  • 3. 3 THE OPPORTUNITY ExtraFunds is seeking a minumum of $1 million in investment capital, which will be used for operating capital, including the hiring of additional call center employees and expenses related to lead acquisition and marketing. None of the investor capital will be used to pay salaries of executive team members. We are offering investors convertible notes, which carry annually compounding interest of 10%. The minimum investment is 12 months. ExtraFunds is currently owned by Ottawa Capital, LLC, which has invested nearly $1M into the company. $1M 10% compounding annual interest
  • 4. 4 ELEVATOR PITCH ExtraFunds is your link to Marketplace Lending! MARKETPLACE LENDING Borrower Investors ExtraFunds is a loan servicing company in the online lending marketplace. We provide expertise in marketing, real-time underwriting, verification and collection services for marketplace lenders and borrowers alike. Crowdfunding investors can now enjoy impressive returns on their small or large investments, while borrowers benefit from a direct lending relationship.
  • 5. 5 THE MARKETPLACE And where we fit! ExtraFunds competes directly with other short-term consumer lenders and payday lenders and indirectly with other online lenders in the emerging lending marketplace. Consumer Small Dollar Loans Purchase Finance Education Financing Real Estate Merchant Cash Advance SMB Credit
  • 6. 6 INDUSTRY BACKGROUND MARKETPLACE LENDING MARKETPLACE LENDING Borrower Investors Source: Lending Club, J.P. Morgan TRADITIONAL RETAIL LENDING $ $ Package rB eo wrro Bank ss e/S icerv estv on rI s ancr hT es Source: Lending Club, J.P. Morgan MARKETPLACE LENDING IS DISINTERMEDIATING THE BORROWING AND INVESTING EXPERIENCE The age of traditional banking is quickly giving way to an online lending marketplace, with short-term lending at the fore-front of the revolution. Short-term lenders and their servicers have paved the way for companies like Lending Club, Prosper, BillMeLater, and Realty Mogal to change the face of consumer, purchase, and real estate financing. Lending Club’s recent IPO valuation of $8.5 billion put it ahead of all but 14 U.S. banks, lending incredible legitimacy to the lending marketplace move- ment. ExtraFunds is perfectly poised to prosper as the short-term lending industry continues to integrate into the larger lending market- place. The short-term lending market is strong - a 2012 study published by Pew Trusts found that approxi- mately 12 million Americans use short-term credit annually, spending approximately $49 billion each year (pewtrusts.org/small-loans). Regulatory changes can impact loan volumes in the industry. It appears that most recent regulatory changes in consumer lending laws will stabilize the short-term credit industry. New laws legaliz- ing crowdfunding make this the perfect opportunity. THE MARTKETPLACE MODEL CUTS SEVERAL LINKS OUT OF TODAY’S BANKING CHAIN.
  • 7. 7 NUMBERS AT A GLANCE 41,937 LOANS Made $14 Million Loaned ExtraFunds has 5 years of experience making and servicing loans for its lending partners. ROI of Returning Customers vs. New Customers. 85% 195% ROI New ROI Returning The overall average loan amount to a customer is $320. Repeat customers can receive up to $500. ExtraFunds always encourages borrowers to pay off their loan quickly to avoid added fees. Average Loan Amount $320 It costs us about $105 to find and fund a new customer. This is why repeat customers are so valuable. They’ve proven they are responsible borrowers and cost little to nothing to re-fund. $105 6.5% 35% Ave. Accept Rate Ave. Conversion Rate Ave. Cost Per Funded Loan 3:2 Ratio of Returning Customers to New Customers 3:2 We specialize in keeping happy customers. We offer financial education and always treat them with respect, whether giving a loan or collecting money. 87% 13% Because ExtraFunds does not require good credit or securitization for a loan, collection and default rates are the difference between success and failure. We’ve developed internal propritary solutions that set us apart. We are great at what we do! STRONG COMPANY ROI ALLOWS FOR EXCELLENT ROI TO INVESTORS Collection Rate v. Default Rate 2.1M 1.5M 2.9M 2.3M 2012 (Sept - Dec) 2013 2014 131% ROI 942k 1.2M 128% ROI 136% ROI $ Loaned Associated Revenue ROI When a loan portfolio matures, 3 out of 5 customers will be a returning customer. This helps lower company costs and increase profits.
  • 8. 8 THE BORROWER A STUDY BY DONE BY GWU SCHOOL OF BUSINESS 2% 2% of all U.S. adults use small dollar loans Short-term credit is a multi-billion dollar industry in the U.S. Borrowers all have one thing in common - They have a short-term need for quick credit and often have no other credit options. 63% have children at home 41% Earn between $25,000 and $50,000 /yr. 39% earn over $40,000 /yr. 54% have a high school degree. 54% have gone to college or have a college degree. “Most payday loans are used to pay unexpected expenses or expenses that could not be postponed…If payday loan customers live from paycheck to paycheck with very little discretionary income, even small expenses may cause financial problems and make emergencies a frequent event. In such cases, even frequent use of payday loans may be better than the alternatives.” Gregory Elliehausen Division of Research and Statistics Board of Governors of the Federal Reserve System and Financial Services Research Program The George Washington University School of Business The study concluded borrowers: • Have limited liquid assets and savings, most use other forms of credit; • Have characteristics that may limit their access to credit; • Use payday loans moderately, as intended for short-term use; • Are aware of the cost of their most recent payday loan; • Consider the alternatives, are satisfied with their decision; • Benefit by having access to payday loans.
  • 9. 9 COST OF CREDIT Many of ExtraFunds’borrowers are confronted with difficult financial decisions which are rarely shown as an annualized percentage rate (APR). Short-term credit is criticized as being expensive, in part because financial regulations require lenders to publish annualized interest rates. As illustrated to the right, how- ever, converting fees into an APR, perpetuates a misconcep- tion. ExtraFunds does recommend that its customers seek less expensive credit alternatives before applying for a small-dol- lar loan. Obtaining a loan from Extra- Funds is often a much less expensive alternative to other fees, which are not often repre- sented as an APR. 1200% APR 1400% APR 650% APR 960% APR Late Fees $100 credit card balance with a $35 Bounced Check $100 bounced check with $56 Non-Sufficient Funds and merchant fees Utility Charges $100 utility bill with $45 late/reconnect charges ExtraFunds $100 small dollar loan with a $25 fee The record was hit in 2009 with $37 billion in overdraft fees collected by banks. (Source: Forbes.com) Turn-off notices are big business for Utiliy Companies in America and are very costly to the customer. Least expensive financial option of these examples. In the 2000s, in the US alone, consumers paid a trillion dollars in credit card interest expense to banks. (Source: Foundation Capital) BORROWERS OFTEN CHOOSE SMALL DOLLAR LOANS TO AVOID NSF CHARGES MARKETPLACE LENDING
  • 10. 10 KEY FINANCIALS AND PROJECTIONS Money Loaned Associated Revenues 1. Figures for 2014 were calculated using average daily loan volume during final quarter of the year. 2. ROI percentage for 2014 was calculated using money loaned and associated revenues statistics over the entire year. 2,3M3,1M 7,500,00010,500,000 11,250,00016,312,500 18,750,00028,125,000 30 135%2 15 100 140% 40 150 145% 60 250 150% 115 Average loans per business day: ROI percentage: Call center representatives: ExtraFunds is poised for tremendous growth in the next 3 years. ExtraFunds CEO Aaron Bishop Critical Assumptions: Continue growth trend from the final quarter of 2014. Increase number of call center representatives. New banking and ACH processing relationship, which will increase lending geography. Increasing ROI as we turn new customers into returning customers, as shown in our previous portfolio. New customer lead channels and strategies. Key Expenses: Payroll - we will need to increase number of call center employees in order to provide increased loan volume. Lead/marketing expense - Increase marketing in order to increase loan volume. However, loan volume will also increase organically as we grow through reacts and organic lead traffic. 20141 2015 2016 2017
  • 11. 11 MARKETING STRATEGY Money Money Produced by ExtraFunds, 2013 ExtraFunds solicits new and returning customers using traditional, creative and trending marketing techniques. Lead buying: ExtraFunds’ partners with trusted lead generation compa- nies. Viral Marketing: ExtraFunds attracts customers with clever viral marketing campaigns such as its Money Money video. SEO and PPC: ExtraFunds continues to establish organic and paid relevance online. Social Media: Facebook, Twitter, Instagram, Pinterest, YouTube, Vine. Email: ExtraFunds uses Opt-in email campaigns to market to its internal customer database. Mail: ExtraFunds still believes there is value in good old fashioned mail to make both new and repeat customers aware of exciting offers!
  • 12. 12 EXECUTIVE TEAM Aaron W. Bishop Chief Executive Officer Founder of ExtraFunds. Oversees all business and investment activities. 20 years of experience as a small- and medium-sized business owner. Expertise includes private equity, real estate, marketing/ branding, and custom product development. Companies founded include Reminderband d/b/a iFrogz, Ottawa Capital, and Bishop Properties. B.A. from Ottawa University. M.A. from Johns Hopkins University. Brian Zang Chief Technology Officer Has successfully organized production, shipping, sales, marketing, accounting, and training efforts in several start-up ventures and established businesses, maximizing efficiency and sustaining growth. Oversees the development and use of company technology, including websites, software, and infrastructure. B.A. in History from Towson University. M.S. in Instructional Technology from Utah State University. Bryce Sorensen Director of Lending Operations Implements lending strategies designed to minimize defaults and maximize portfolio efficiency. Oversees preventative troubleshooting for the workforce organization and development in the lending operations. Consults on the development and testing of innovative methods of lead acquisition and underwriting. Marketing degree from Utah State University. Michael Jewell General Counsel Licensed attorney with experience in lending and banking compliance, as well as corporate and securities law. Oversees securities compliance as well as internal compliance with lending laws and regulations. B.A. in English and Political Science from Utah State University. J.D. from the University of San Diego with an emphasis in business and corporate law.
  • 13. 13 CONTACT INFORMATION info@extrafunds.com ExtraFunds, LLC 33 N. Main St., Suite 101 Logan, UT 84321 www.extrafunds.com 435-787-9500