1. PERSONAL BRAND EXPLORATION
Aaron Neal
Project & Portfolio I: Week 1
August 7, 2022

2. My name is Aaron Neal,I’m studying
sportscasting.I come from a small town in
Georgia,I le
ft
there to serve 5 years in the NAVY.
The NAVY opened my eyes and mind to the world
of business.I realized that when something
happens in business someone refused to accept
their
fl
aws and blamed others or another message
is being given with certain moves that are being
made.I want to grow my brand on the bases of
knowing my
fl
aws and working to improve them or
hire others that are strong in the areas I’m weak.I
also plan on making it my niche to see the hidden
message in some of the moves that will be made in
the sports world.“Don’t make excuses,make
changes” I’ll do that by admi
tt
ing when I’m wrong
and reevaluating.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Reporter
• Film and Video editor
BRAND ARCHETYPE - Being the
Entertainer.When I see a story I
fi
rst
fi
gure out how I feel about it,do
I
fi
nd it interesting? If so,I then
fi
gure out how to make it relatable
to my audience and interject a bit of
fun or humor into the story to make
it more enjoyable.
Broadcast/Production for Sports media

4. The Everyday Sports Fan
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will create a new episode for my podcast channeling
everything I’ve learned about story telling,production and
broadcasting.
• I will reach out to her on her LinkedIn pro
fi
le
• I plan on following up with her every six months until I
graduate,showcasing what I’ve learned.
SR. Recruiter at ESPN
Gene White
Outreach Plan:
• I will create a YouTube video showcasing highlights,my on
screen talent and my writing ability.
• I will make contact with him through LinkedIn.
• I will send him a link in
fi
rst contact that is regularly
updated and send reminders of it every six months.
Director, Talent Acquisition
FOX Sports
Kirtan Desai
Outreach Plan:
• I will send him the link to my portfolio to showcase my
pro
fi
ciency in Adobe Creative cloud
• First contact will be made through LinkedIn.
• I will send him another link to my portfolio every 4
months.
Director of on-air Talent, CBS
Sports

5. GOALS
Short Term: (Immediately A
ft
er Graduation,2025)
• Become a known commodity in sports media.
‣ Increase my podcast listeners to 1k.
‣ Have 2k followers on my twi
tt
er page.
‣ Have a job as a Broadcaster in my local area.
Mid Term: (5-10 YEARS)
• Be known in sports media as an up and coming Broadcaster with a bright future.
‣ Have over 50k listeners on my podcast.
‣ Be lead sportscaster in my local market.
Long Term: (10-20 YEAR)
• Be on a sports debate show on FOX Sports
‣ Have over 50 million downloads of my podcast annually.
‣ Be known as a trusted and well respected voice in sports media.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Troubleshooting
SOFT
HARD
Novice / Adept / Expert
Microso
ft
O
ffi
ce Novice / Adept / Expert
Positive A
tt
itude Novice / Adept / Expert
Self-Awareness Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Story Telling Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Collaboration Novice / Adept / Expert

7. I help everyday sports fans see the moves
made in the sports world in a di
ff
erent light
by showing the hidden message when there
is one and making the stories relatable to
them and the things they experience.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S.NAVY Electrician,Lead three other
sailors in corrective repairs of government
equipment
• Union Electrician,Team lead on installing
protective grounding cable.
Education:
• Electrical Theory and practical applications
• Sportscasting,B.S.,Full Sail University (Exp.2025)
Awards:
• Good Conduct Award-US Navy
• Le
tt
er of Accommodation-US Navy

9. COMPETITION
Zachary Grady
Industry Experience:
• Multimedia Journalist 9mos
• Podcast Host & Executive producer 1yr
7mos
Education:
• Full Sail University- B.S.Sportscasting 2020-2021
• SUNY Brockport- B.S.History 2005-2008
Leadership Experience:
• Podcast Host 1yr 7mos
• Assistant Head Coach 3yrs 10mos
Skills and Pro
fi
ciencies:
• Customer Service - 15 endorsements
• Sales - 14 endorsements
• Retail - 12 endorsements
Aaron Neal
Overall Online Presence:
• 500+ connections,Banner image customized.Very detailed
pro
fi
le.Active on other social media platforms.
• Grade: Above-average,72 out of 100
Industry Experience:
• Podcast Host 6mos
Education:
• Full Sail University- B.S.Sportscasting 2021-Present
Leadership Experience:
• Podcast 6mos
Skills and Pro
fi
ciencies:
• No Skills on LinkedIn
Overall Online Presence:
• 1 Connection,and not much else
• Grade: Poor 10 out of 100

10. COMPETITION
Tanner Allford
Noteworthy Experience:
• Production Coordinator 9mos
• Media Manager and Field Producer 3mos
Aaron Neal
Industry Experience:
• Media Manager and Field Producer 3mos
Education:
• Full Sail University- A.S.Sportscasting 2019-2021
Skills and Pro
fi
ciencies:
• Time Management - 0 endorsements
• Team Building - 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• 141 Connections,Banner Image is Customized,Headshot
very well done,Moderately detailed pro
fi
le,No published
articles.
• Grade: Average,55 out of 100
Industry Experience:
• Podcast Host 6mos
Education:
• Full Sail University- B.S.Sportscasting 2021-Present
Leadership Experience:
• Podcast 6mos
Skills and Pro
fi
ciencies:
• No Skills on LinkedIn
Overall Online Presence:
• 1 Connection,and not much else
• Grade: Poor 10 out of 100

11. BRAND POSITION
I provide authentic opinions on sports media that
are fun and relatable to everyday sports fans
because I too was an everyday sports fan and got
tired of the sports media personalities giving their
opinion like the rest of us are uneducated and
don’t see what they see and then never admi
tt
ing
their wrong in the opinion they stated as fact.
“AUTHENTIC”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Runner Opportunities,FOX NFL.
‣ SEPT.18 | New Orleans,LA
• Runner Opportunities,FOX NFL.
‣ OCT.9 | New Orleans,LA
• Runner Opportunities,FOX NFL.
‣ NOV.6 | Atlanta,GA
Digital Marketing
• Primary Content: Podcasts and YouTube videos,Social
networking sites.
• Primary Tools: Twi
tt
er and Instagram will be for growing my
audience while LinkedIn will be used for ge
tt
ing businesses to
notice me.Multiple time a week.Video,audio,posts on social
networking sites.
• Website: Will be
fi
lled with audio,videos and anything else
that I create that can contribute to the growing of my brand
and the recognization of leaders in my industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m going to seek a mentor that shares similar beliefs to
mine.He/She should be very experienced or on their way up
and have the type of life style that allows them to be
e
ff
ective mentor.I don’t want to be a notch on a resume
November 7 2022 is when I should have selected and
contacted a mentor.
Formal Education
• Full Sail University- B.S.Sportscasting
Technical Skills
• Adobe Audition,LinkedIn Learning.August 2022
• How to Speak so people want to listen,LinkedIn Learning
August 2022
So
ft
Skills
• Thinking Creatively,LinkedIn Learning August 2022
• Essentials of Team Collaboration,LinkedIn Learning August
2022

14. AARON NEAL
YOU KNOW WHEN PEOPLE REFUSE TO ADMIT
WHEN THEY’RE WRONG AND CONTINUE TO
DIG THEMSELVES A HOLE? WELL,WHAT I DO IS
ACKNOWLEDGE MY WRONGS,ADAPT AND MAKE CHANGES.“MAKE
CHANGES,NOT EXCUSES”.IN FACT,I’VE HAD TO ADMIT THE
ORIGINAL DESIGN AND EXECUTION OF THE FIRST RENDITION OF MY
PODCAST WOULDN’T WORK.I’VE HAD TO RETHINK MY APPROACH.
“

15. REFERENCES
Grady,Z.(2022) LinkedIn Pro
fi
le.
h
tt
ps://www.linkedin.com/in/zacharygrady/
Allford,T.(2022) LinkedIn Pro
fi
le
h
tt
ps://www.linkedin.com/in/tanner-a-45b604133/
Onetonline job searcher (2022)
h
tt
ps://www.onetonline.org/link/summary/27-3011.00
Onetonline job searcher (2022)