1. BRAND GUIDELINES

2. TABLE OF CONTENT
Brand Overview Mission
Statement
Brand Values Customer Persona Brand Personality
2 3 4 5 6
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Brand Colouring Logo Guideline Font Pairing Image Guideline Digital Apps Stationery
8 9 10 11 12 13
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do
Cover
1

3. 1.0
Section
BRAND OVERVIEW

4. 1.0
BRAND OVERVIEW
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
tempor incididunt ut Bro ipsum dolor sit amet trail swag crank bro, bomb
hole bomb pow pow cruiser face plant line single track spread eagle. White
room afterbanglabore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor

5. 2.0
Section
MISSION STATEMENT

6. MISSION STATEMENT
2.0
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail swag crank bro, bomb hole bomb pow
pow cruiser face plant line single track spread eagle. White room afterbanglabore
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor
MISSION
STATEMENT

7. MISSION STATEMENT
2.0
WE HAVE A COMMITMENT

8. 3.0
Section
BRAND VALUES

9. BRAND VALUES
3.0
ALWAYS SMILE NO
MATTER WHAT
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut Bro
ipsum dolor sit amet trail swag crank bro, bomb hole bomb pow pow cruiser face plant line room
afterbanglabore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud

10. BRAND VALUES
3.0
MINIMALISM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut Bro ipsum dolor sit amet trail
swag crank bro, bomb hole bomb pow pow cruiser face plant
line single track spread eagle.

11. BRAND VALUES
3.0
We want you to be a great
performance with passionate. You
are will be able to be diversity

12. 4.0
Section
CUSTOMER PERSONA

13. CUSTOMER PERSONA
4.0
MARKETING
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut Bro ipsum dolor sit amet trail swag
crank bro, bomb hole bomb pow pow cruiser face plant line single
track spread eagle.
room afterbanglabore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor in

14. 5.0
Section
BRAND PERSONALITY

15. BRAND PERSONALITY
5.0
BASED
CHARACTERISTICS
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt
ut Bro ipsum dolor sit amet trail swag crank bro,
bomb hole bomb pow pow cruiser face plant line
single track spread eagle.
Youthful Playful Economical
Lorem ipsum dolor
sit amet,
consectetur
adipiscing elit, sed
do eiusmod tempor
incididunt ut Bro
ipsum dolor sit
amet trail swag
crank bro, bomb
hole bomb
Lorem ipsum dolor
sit amet,
consectetur
adipiscing elit, sed
do eiusmod tempor
incididunt ut Bro
ipsum dolor sit
amet trail swag
crank bro, bomb
hole bomb
Lorem ipsum dolor
sit amet,
consectetur
adipiscing elit, sed
do eiusmod tempor
incididunt ut Bro
ipsum dolor sit
amet trail swag
crank bro, bomb
hole bomb

16. BRAND PERSONALITY
5.0
GENDER
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail
swag crank bro, bomb hole bomb pow pow
cruiser face plant line single track spread
38% 42%
Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt
Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt
BREAKDOWN

17. 6.0
Section
BRAND COLOURING

18. Space Cadet
HEX #182748
RGB 24 : 39 : 72
CMYK 97% 86% 43% 44%
Sunset Orange
HEX #FF8264
RGB 255 : 130 : 100
CMYK 0% 62% 59% 0%
Light Green
HEX #7DC79C
RGB 125 : 199 : 156
CMYK 52% 0% 50% 0%
BRAND COLOURING
6.0
PRIMARY
COLOURING
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut Bro
ipsum dolor sit amet trail swag crank bro, bomb
hole bomb pow pow cruiser face plant line

19. BRAND COLOURING
Space Cadet
HEX #182748
RGB 24 : 39 : 72
CMYK 97% 86% 43% 44%
Sunset Orange
HEX #FF8264
RGB 255 : 130 : 100
CMYK 0% 62% 59% 0%
Light Green
HEX #7DC79C
RGB 125 : 199 : 156
CMYK 52% 0% 50% 0%
6.0
COLOR
EXPLORING
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut Bro
ipsum dolor sit amet trail swag crank bro, bomb
hole bomb pow pow cruiser face plant line

20. 7.0
Section
LOGO GUIDELINES

21. LOGO GUIDELINES
7.0
DISCOVER TEMPLATE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut Bro ipsum dolor sit amet
trail swag crank bro, bomb hole bomb pow pow cruiser face
plant line single track spread eagle.
room afterbanglabore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris
LOGO DEFINATION

22. LOGO GUIDELINES
7.0
LOGO
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut Bro
ipsum dolor sit amet trail swag crank
bro, bomb hole bomb pow pow cruis
VARIATIONS

23. 10.04 cm
7.87
cm
LOGO GUIDELINES
7.0
LOGO
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut Bro
ipsum dolor sit amet trail swag crank
bro, bomb hole bomb pow pow cruis
VARIATIONS

24. 8.0
Section
FONT PAIRINGS

25. PRIMARY COLOUR
SECONDARY COLOUR
OSWALD
ROBOTO
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail
swag crank bro incididunt ut Bro ipsum
dolor sit amet trail swag crank bro
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail
swag crank bro incididunt ut Bro ipsum
dolor sit amet trail swag crank bro
FONT PAIRING
8.0

26. AaBb
Primary Typeface : Gilroy
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail
swag crank bro
Bold 114pt Light 18pt
Secondary Typeface : Montserrat
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail
swag crank bro
Bold 114pt Light 18pt
AaBb
FONT PAIRING
8.0
FONT
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut Bro
ipsum dolor sit amet trail swag crank
bro, bomb hole bomb pow pow cruis

27. 9.0
Section
IMAGE GUIDELINES

28. IMAGE GUIDELINES
9.0
INSTAGRAM
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt
ut Bro ipsum dolor sit amet trail swag crank bro,
bomb hole bomb pow pow cruis
MOODBOARD

29. IMAGE GUIDELINES
9.0 Imagery #1
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail
swag crank bro, bomb hole bomb pow
Imagery #2
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro ipsum dolor sit amet trail
swag crank bro, bomb hole bomb pow

30. 10.0
Section
DIGITAL APPLICATION

31. DIGITAL APPLICATION
10.0
DIGITAL
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut Bro ipsum
dolor sit amet trail swag crank bro, bomb hole bomb
pow pow cruis
TAB DESIGN

32. DIGITAL APPLICATION
10.0
DIGITAL
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt
ut Bro ipsum dolor sit amet trail swag crank bro,
bomb hole bomb pow pow cruis
MOBILE DESIGN

33. 11.0
Section
STATIONARY

34. 11.0
01. Letterhead
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro
02. (Back) Business Card
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro
03. (Front) Business Card
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro
04. Envelope
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut Bro

35. STATIONERY
11.0
STATIONERY
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt
ut Bro ipsum dolor sit amet trail swag crank bro,
bomb hole bomb pow pow cruis

36. THANK YOU