TCC Newsletter
Data + Stats on where we were, where we
are and where we're heading.
Presentation By
Abbegayle Stallons

Thanks for
joining me for
this
presentation!

Clickmap Comparison
the data
01

Mailchimp
Our Lowest Interaction: https://mailchi.mp/thecreativecoast/week-of-november-8th
Sent on November 8th, 2021 at 10:30am
Subject Line: SHE HUSTLES is TONIGHT! *no emoji*
- 38 clicks
- 328 opens
- 1 unsubscribed
Out of all the clicks, 65% were for the SHE Hustles program and link and the rest of the links only
got between 0 and 7 clicks.
Our Highest Interaction: https://mailchi.mp/thecreativecoast/week-of-january-3rd
Sent on January 3rd, 2022 at 11:21am
Subject Line: Happy 2022! *no emoji*
- 52 clicks
- 900 opens
- 4 unsubscribed

FloDesk
Our Lowest Interaction: https://app.flodesk.com/email/632b410579eeafe3e711a865/report/overview?backTo=L2VtYWlscw
Sent on October 10, 2022 at 11:36am
Subject Line: 📳 Join us for Tech Tuesday!
- 43 unique clicks;1.7% click rate with 105 total clicks
- 734 opens; 28.5% open rate with 1,016 total opens
- 1 unsubscribed
Our Highest Interaction: https://app.flodesk.com/email/631a2af89b8eac369fca5225/report/overview?backTo=L2VtYWlscw
Sent on September 19, 2022 at 2:03pm
Subject Line: 💲 Savannah-born CommerceV3 Acquired
- 65 unique clicks; 2.5% click rate with 107 total clicks
- 842 opens: 32.9$ open rate with a total of 1,281 opens
- 2 unsubscribed

HIGHEST LOWEST

Clickmap Comparison
observations
02

Common Denominators
HIGHEST LOWEST
The job board links contributed to
nearly 40% of each click rate.
Each contained 4> new stories on
average.
Each contained a press release,
which contributed to the click rate.
Each had headlines that pertained
to SHEHustles, a large event that
interests people.
Each contained 4-5 news stories.
Both were heavily concentrated
with info; the header, several news
stories, several events including
several TCC events, and/or a
marque event highlighted below
the header.
All news story images were logos
(no people).

SOURCES:
How Long Should Your E-Newsletter Be?
Email Length Best Practices for Email Marketers and Email Newbies
What’s the Best Length for My Email Newsletter?
LIST OF THE 12 BEST EMAIL NEWSLETTER TEMPLATES
12 of the Best Tech Newsletters to Subscribe to in 2021

Clickmap Comparison
research
03

what to DO
Have shareable links so that readers can send the content or the entire newsletter
directly from the newsletter to others and social media (NOT forwarding), or send
this link to get your friends to subscribe- link.
Sign your emails from a person, not a business. "Send your welcome from a person, not from
a business account. We’ve found this tactic to be especially effective when the sender is the
founder of the business or someone with an established audience. Use a photo of that
person and not your company logo to help the email stand out." -TechCrunch
Have a sample of your newsletter for potential subscribers to view before they do- but make
it captivating.
Make your content digestiable and in small bites size pieces.

what NOT to do
Provide too many calls-to-action or links.
Too long of subjects or headlines within the newsletter.
Using too much corporate speak or too niche speak.
Lengthy content.
Providing too much info or not enough info.

SOURCES:
https://www.ama.org/2022/04/01/the-dos-and-donts-of-writing-an-email-newsletter/
https://techcrunch.com/2021/08/03/demand-curve-tested-tactics-for-
growing-newsletters/

Clickmap Comparison
suggestions
04

Optimization Suggestions
Have 3 stories per newsletter, to the lower amount of links which lowers click-fatigue and call-to-
action-confusion.
Make community partner events less lengthy; try "See what The City of Savannah is hosting this
week.." with a link. or maybe something similar to:
Send out a welcome email to new subscribers personally and change our e-blast signature to say
- Jen/Kait with The Creative Coast, instead of just the company name to make it seem more
personable.
We could do the sample idea but take it a step further and have a newsletter archive where we
have a page that houses old newsletters, in PDF versions or links for people to view, and then if
they click around that will also keep them on the site longer while boosting our newsletter click
and open rate.
How To Start A Business Workshop, Monday at 12 pm!
See more of this week's City of Savannah events... (*linked)

Optimization Suggestions
Run a social media poll on our stories asking what people's fav part of the newsletter is so we can
rearrange it if needed.
See how many people on our socials are involved in the newsletter by taking a poll to see who is
signed up and who reads them weekly.
Take weekly screen recordings, scrolling through the newsletter and posting to our stories so that
people might see something that catches their eye and go check it out.
Mini campaign: Post an official post on our feed about our newsletter similar to when we did a
post about our calendar and say that if they sign up for the newsletter and/or share the post to
their stories, walls, etc. we can maybe give 2 people free SheHustles/GRIT/Event/etc. tickets?

Thank You!